Enchanting customers

Maintain the price even if the competitions increases it.

Extend the guarantee for an additional one more year.

Reward new customers with educational value.

Develop a gratification program aimed to every loyal customer that buys from you.

Build better products, products that best meet people or business needs that are already your customers.

Two months after every sale, ask your customers five (or more) questions related: how they feel about the purchase, what it was the real value the product added, what’s missing from the original promise, how it can be improved and what else you can do for them without an additional charge.

Build a more complete, dynamic and useful set of services.

Don’t sell the information you get from your customers.

Send email marketing just for addressing your customers queries.

Make visible and big the must-know information placed at the most invisible sections, the fine print basically,

Build the first base of 100 customers, get to know them, interact with them. Serve them. Please them. Meet with them every year.

Create, at least, three peripheral services that increase the product or service value, and add no extra cost to your customers.

Reply to every person that reaches to you.

Don’t wait to gain the trust of your customers, trust them first.

Teach your employees how to lead, how to listen, how to persuade, how to stay human and how to enchant.

Most of the people, especially the persons who you want to sell. They’re not worried about:

  • Paying a little more.
  • Telling their friends.
  • Go the extra mile for buying from you.

If the transaction comes with dignity, trust, vulnerability, utility and a smile. That’s what enchanting customers are all about.

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Reality is malleable

You don’t want to listen it’s easy because I know it’s hard as hell. So you have to know the real truth, but you don’t like what lies inside the truth. Then your worldview creates a different reality.

You don’t want to believe that your mission it’s going to happen, mainly because I know it’s not going to happen by chance or while you’re waiting. Unless you go at take the permit to make a dent in the universe.

Your customers don’t want to see your new record sales or new brochure because I know they don’t give a heck about it. They are eager to know how your product is going to change their lives.

The investors don’t want to meet another me-too-entrepreneur with a great idea ready to be funded because I know they’re being sick of wasting their time listening great storytelling. They want shipped ideas that transcend silos and get their own auto-funding first.

Your Instagram community doesn’t want to be bothered with another breakfast pic because I know this doesn’t add value to them. They want the utility you can provide.

Your colleagues don’t want to be told about your trip to Burning Man or Coachella because I know they are your colleagues for a business reason. They want to know about compelling business.

Worldview vs reality

We’re so obsessed with our worldview that we avoid seeing the world as it is, which is the only way to make a real connection. The reality is malleable beyond the way we see, perceive and think about almost everything.

Disruption starts here

Once you see the reality outside your worldview, disrupting the status quo starts happening. Then enhancing yourself, your business or other people becomes easier and real.

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Disruption happens

Disruption doesn’t occur on Conan O’Brien show.

It sometimes happens when you try something for the very first time.

Disruption happens when you launch a ton of bad ideas.

It happens when somebody is eager to enchant a well-defined micro-segment.

Disruption hates the status quo, expectations, procrastination and the fear of losing. But, above all, disruption fights against “average”. It goes beyond the hype for creating something nobody thought it would be possible.

Disruption doesn’t happen and the comfort nor the safety zone. Disruption, true disruption happen at the edges. Out of the limb.

Disruption occurs when contradictions collide. When utopia becomes real.

Disruption doesn’t necessarily mean technology or innovation. It means breaking patterns and interrupting the way things are done.

Disruption is a great tool for disrupting your business or yourself.

Disruption happens because our ego propels us. It increases its impact when it’s shared.

Disruption spaces from the experts and it resonate with doers. The intent with purpose is the key.

Disruption is not a rare thing, but we’ve been indoctrinated to believe that only a few can be the disruptive ones, the chosen ones.

Disruption often comes from noticing things that most of the people don’t.

Disruption means considering approaches that the majority can’t even think of.

Disruption comes during and after experimenting.

Disruption doesn’t belong uniquely to scientific, engineers, visionary geniuses or Silicon Valey folks. It belongs to anyone willing to pursue it.

Disruption is being decentralized by intrepid and bold individuals.

Disruption doesn’t need ID, passports or credit cards. It takes whatever wants with a great deal of authority.

Disruption could be a way of life, work and doing business.

Without disruption, there won’t be forward motion because we won’t have audacity.

No disruption no disruptive economy, and that’s a bad thing. Let’s make disruption our asset.

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How to…

How to buy better: buy only things you need.

How to optimize your phone calls: don’t respond incoming calls outside your “time for calls” unless you know they’re critical.

How to find meaning: having a mission and following this path through.

How to sell better: give your customer the double – at least – of value for what it pays to you.

How to take risks: decide faster than ever. Don’t think too much about what’s going to happen if you fall. Just fall.

How to get it right: getting it wrong first.

How to sell your personal brand: selling results, facts, and proof.

How to collaborate: looking only for the “win-win” equation.

How to communicate more effectively: staying more human.

How to do a greater marketing: creating a greater product or designing a greater service.

How to live the good life: being present, falling in love with the moment.

How to be more aware: getting in the habit of noticing unnoticed things.

How to get the best of and adventure or journey: dancing with the unknown, alone.

How to achieve anything: standing out from your inner self.

The point isn’t in “how to”, but why and when.

Ready?

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17 habits for staying human

People and business that stay human through the Internet. Thus, harness the power of this connection economy, they practice the following every day “staying human” habits:

1. Addressing people by their names.

2. Making jokes. Saying funny things. Don’t take matters too seriously.

3. Don’t take problems as something personal.

4. They feel more, instead of thinking more.

5. Listening, really listening for acting accordingly.

6. They practice active listening: verbal confirmation & verbal communication.

7. Demonstrating with results that they are paying attention to what you are saying.

8. Making compliments that make sense. Sincere, descriptive and insightful ones.

9. Giving constructive feedback, instead of criticizing.

10. The don’t complain about you, they try to change what they don’t like by turning the situation upside down.

11. Responding assertively to critics, complaints or troll attacks.

12. They ask interesting, propelling and descriptive questions all the time.

13. Being real persons instead brands or companies. They let you know who is the person behind the digital channel.

14. They know how to tell compelling  and sticky stories.

15. Asking you for advice, acknowledging they don’t know about certain things.

16. They do their best to surprise you every time they can.

17. Practicing generosity, don’t ask anything in return. They just want to add some kind of value to you.

As you can see, most of this habits are little techniques that you can (and should) implement every day. You’ll stay more human, and this will make a big difference in your community, business, clients and the world.

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Acting vs reacting: three stages

Are you stuck on reacting to life or work? Anything?

Act – First stage

Don’t wait for a new project, go and create it.

Don’t wait for a promotion, go and earn it.

Don’t look at your inbox every 5 minutes waiting for something to arrive. Instead, go and send this emails that will make something happen.

Don’t wait for permission, go and get it, own it.

Don’t wait for asking the question you weren’t allowed. Just stand out and ask perturbing questions.

Don’t wait for anything that really matters to you, go all in.

Act – Second stage

Switch off your WhatsApp.

Mute your phone.

Stop watching Stranger Things or Game of Thrones.

Unsubscribe from Netflix.

Unplug your TV.

Put the noise aside.

Act – Third stage

Act. More. Better. Faster.

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Reasons for doing marketing

 

1. For selling a product o service.

2. To make a difference.

3. Because your boss told so.

4. For getting paid.

5. To delight your customers.

6. For getting to know more about if someone is going to buy from you.

7. Because anybody can nowadays. Because you must.

8. For the ease.

9. Because it’s cheap and profitable.

10. To create a positive impact in disadvantaged people.

11. For the sake of being a great and well-known marketer.

What number of this list bests represent you?

 

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Foundations for building your own business model

Here is the framework:

  • How do you make money?
  • Who is your buyer?
  • How do you produce what you sell?
  • How do you serve what you sell?
  • Is there any kind of measurement that helps to track the progress?

I know. This is a ridiculously simplified list for any business model structure you want to build.

Do this. Whenever a project or new business idea comes up, ask yourself these propelling questions. Always. Get into the habit of thinking in terms of business models. Look for more key questions to add to this framework, only if these questions help you to better understand your own business model. Or perhaps revealing new opportunities.

Go.

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Empowering People, Business & Communities

We are IG. And we are launching our online platform, after 6 years of work, projects and businesses.

This ig IG Agency

What we do

We use marketing to reflect change, inspiration and disruption in organisations and people, leading their ideas and innovative capital through a connected economy. We care about people and their human interactions. That is why we make new forms of communication and marketing, the social web and Internet collide with human nature, its emotions, feelings and relationships. This is the principle of digital transformation.

Purpose

To twist, interrupt and redefine the meaning of traditional business into anything else.

Our job – IG Agency

We are a firm of advisers and leaders specialising in the digital transformation of organisations and persons. We help brands, organisations and people lead the change towards future business communication and marketing between brands and people in the social web and in human business interactions. Bringing about change, obtaining results, providing excellence and creating resonance form the backbone of our beliefs and principles. Based on this, we make new forms of communication and digital transformation work.

Our job is to help you transfer this to your company. We work tirelessly to improve your portfolio, increase your sales and consolidate your community, maximising the symbiotic relationship between effort and expertise. Our aim is to improve business processes, the ways in which technology, the Internet and marketing are used and the way in which businesses relate to, interact and connect with people. We offer advice and work together with you, pushing you out of your comfort zone, even to the point where sensibilities are hurt since this is also a place which make the closest, most direct and determining collisions with the market possible.

Beliefs

  • We navigate uncertainty.
  • We embrace change.
  • We try things differently.
  • We respond to excellence.
  • We work with what’s new and make it work.
  • We lead by example.
  • We believe in the power of No.
  • We generate positive impact.

Want to check out our 39 projects and its outcome? Want to meet the team and collaborators? Want to watch our intro? Come and see us here at thisisIG.com.

Artwork: Charlie Abad Estudio.

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Core skills: searching for the best you

If I had to search for the best person to work with me on a new project. I’d look for the following core skills:

  • Initiative or leaping attitude.
  • Discipline.
  • Self-awareness.
  • The ability to lead when everyone is hiding.
  • Decision-making capacity on highly changing environments.
  • The capability of staying human in and out of the Internet.
  • Artfulness for learning anything faster.
  • Being obsessive about small details.

These are the best core skills I know, by far.

This economy begets for core skills, dexterity, real and mind-blowing facts, projects (successful and not so) that get the attention to make a connection. And making a positive impact.

Why are you focused on learning digital marketing or business development if you can’t control the core skills that will bring the best version of yourself? Worth reminding over and over.

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