Acting vs reacting: three stages

Are you stuck on reacting to life or work? Anything?

Act – First stage

Don’t wait for a new project, go and create it.

Don’t wait for a promotion, go and earn it.

Don’t look at your inbox every 5 minutes waiting for something to arrive. Instead, go and send this emails that will make something happen.

Don’t wait for permission, go and get it, own it.

Don’t wait for asking the question you weren’t allowed. Just stand out and ask perturbing questions.

Don’t wait for anything that really matters to you, go all in.

Act – Second stage

Switch off your WhatsApp.

Mute your phone.

Stop watching Stranger Things or Game of Thrones.

Unsubscribe from Netflix.

Unplug your TV.

Put the noise aside.

Act – Third stage

Act. More. Better. Faster.

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Reasons for doing marketing

 

1. For selling a product o service.

2. To make a difference.

3. Because your boss told so.

4. For getting paid.

5. To delight your customers.

6. For getting to know more about if someone is going to buy from you.

7. Because anybody can nowadays. Because you must.

8. For the ease.

9. Because it’s cheap and profitable.

10. To create a positive impact in disadvantaged people.

11. For the sake of being a great and well-known marketer.

What number of this list bests represent you?

 

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Foundations for building your own business model

Here is the framework:

  • How do you make money?
  • Who is your buyer?
  • How do you produce what you sell?
  • How do you serve what you sell?
  • Is there any kind of measurement that helps to track the progress?

I know. This is a ridiculously simplified list for any business model structure you want to build.

Do this. Whenever a project or new business idea comes up, ask yourself these propelling questions. Always. Get into the habit of thinking in terms of business models. Look for more key questions to add to this framework, only if these questions help you to better understand your own business model. Or perhaps revealing new opportunities.

Go.

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Empowering People, Business & Communities

We are IG. And we are launching our online platform, after 6 years of work, projects and businesses.

This ig IG Agency

What we do

We use marketing to reflect change, inspiration and disruption in organisations and people, leading their ideas and innovative capital through a connected economy. We care about people and their human interactions. That is why we make new forms of communication and marketing, the social web and Internet collide with human nature, its emotions, feelings and relationships. This is the principle of digital transformation.

Purpose

To twist, interrupt and redefine the meaning of traditional business into anything else.

Our job – IG Agency

We are a firm of advisers and leaders specialising in the digital transformation of organisations and persons. We help brands, organisations and people lead the change towards future business communication and marketing between brands and people in the social web and in human business interactions. Bringing about change, obtaining results, providing excellence and creating resonance form the backbone of our beliefs and principles. Based on this, we make new forms of communication and digital transformation work.

Our job is to help you transfer this to your company. We work tirelessly to improve your portfolio, increase your sales and consolidate your community, maximising the symbiotic relationship between effort and expertise. Our aim is to improve business processes, the ways in which technology, the Internet and marketing are used and the way in which businesses relate to, interact and connect with people. We offer advice and work together with you, pushing you out of your comfort zone, even to the point where sensibilities are hurt since this is also a place which make the closest, most direct and determining collisions with the market possible.

Beliefs

  • We navigate uncertainty.
  • We embrace change.
  • We try things differently.
  • We respond to excellence.
  • We work with what’s new and make it work.
  • We lead by example.
  • We believe in the power of No.
  • We generate positive impact.

Want to check out our 39 projects and its outcome? Want to meet the team and collaborators? Want to watch our intro? Come and see us here at thisisIG.com.

Artwork: Charlie Abad Estudio.

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Core skills: searching for the best you

If I had to search for the best person to work with me on a new project. I’d look for the following core skills:

  • Initiative or leaping attitude.
  • Discipline.
  • Self-awareness.
  • The ability to lead when everyone is hiding.
  • Decision-making capacity on highly changing environments.
  • The capability of staying human in and out of the Internet.
  • Artfulness for learning anything faster.
  • Being obsessive about small details.

These are the best core skills I know, by far.

This economy begets for core skills, dexterity, real and mind-blowing facts, projects (successful and not so) that get the attention to make a connection. And making a positive impact.

Why are you focused on learning digital marketing or business development if you can’t control the core skills that will bring the best version of yourself? Worth reminding over and over.

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It does not work

  • Sending CVs: not working.
  • Staying until late at work: not working.
  • Billboards: not working.
  • Having a master degree in order to be successful in life: not working.
  • Scoring high in the university tests: not working.
  • Reading every post you can: not working.
  • Watching House of Cards or Narcos: not working.
  • Blaming the system and expecting a different outcome: not working.
  • Reaching everyone on LinkedIn: not working.
  • Tagging friends on Facebook so you can promote your business: not working.
  • Believing that everything it’s going to be like before the crisis, like the good old days: not working.
  • Working on the next APP: not working.
  • Raising your children to become the next in-garage-entrepreneur: not working.
  • Showing smiling faces through Selfies: not working.

It does not work. It’s broken. It’s never going to work again. See what it changes today.

Whatever it was valuable years ago, whatever, it’s not valuable now. Your job is trying to figure out what’s going to be the solution today and then tomorrow. It does not work, sure.

A lifetime opportunity, drawing what’s coming next, and makes it work.

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Leadership supply chain

As it follows…

1. Do exactly what you’ve told to do. Don’t question your supervisor, obey your teacher.

2.  Ask professors edgy questions.

3. Tell your boss or teacher what it’s your best choice among the best available alternatives. Push them, or better, push yourself.

4. Surround yourself with authentic people who is always creating forward motion.

5. Push, encourage and inspire your team to do things differently. Trying different, failing differently, asking differently. Something that it’s not in their plans.

6. Demand encouragement and motivation. Exchange passion.

7. Launch things that can have an impact.

8. Teach others how to create an impact. Increase discernment about opportunities that scare your team and you.

9. Start all over again.

And that, my friends, is what a leadership supply chain looks like.

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Innovation and digital skills

I was asked by Heidi Obschil to contribute in a collaborative article, about innovation and digital skills, for The Business Value Exchange. Here’s the final result for the complete article, which includes various perspectives from other professionals around the globe.

How to fuel Digital Progress

innovation-and-digital-skills

innovation-and-digital-skills

innovation-and-digital-skills

innovation-and-digital-skills

innovation-and-digital-skills

innovation-and-digital-skills

Original article: The Business Value Exchange.

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It’s your community, not your audience

Two approaches, either we overvalue the concept of an audience o we undervalue the meaning of a community. The public is not your community, audience is not the community neither.

Public is the part of the market that it’s eager to listen what we have to say, but not necessarily has to. Audience are those who really listen to use and the community is those who we must listen.

  • Connect, don’t be a pain in the ass.
  • Listen, shut up.
  • Reply, it’s not about you.
  • Care.
  • Help, don’t offer.
  • Lead, don’t manage.
  • Share, don’t sell.
  • Consolidate, don’t gossip.
  • Give, don’t wait.
  • Add.
  • Push, don’t instigate.
  • Enhance, don’t ignore.
  • Show, don’t hide.
  • Educate, don’t talk.

The people you think they should listen to you are precisely the ones you should listen. It’s your community, not your audience.

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Like a heart beat

You work for a decade or two for being tremendously fascinating, you learn, fail, try again, make something happen and ship, change things. And then, you find yourself on the top of your career, ahead of the competition, rockstar, you.

When in the top, the last thing you want to be told it’s that the top it isn’t as high as the first time you thought about it. In fact, at the end, there’s  no such top. That was just an illusion made by the system. Heck. What now?

The world is changing faster than ever, this massive and overwhelming change has been with us from the day we were born, it’s like a heart beat, if it stops, we will die.

And yet, we are still horrified with the fact that change will come. Why don’t we accept change and its journey and see where it can take us?

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