A Paradox: Social Media as the Root of Human Media

social media, the root of human mediaThe revolution all started with Social Media, which is the root of Human Media. This might look like a reverse process, a paradox, as it is generally assumed that social communication should come out of human interactions. Maybe this has been the mistake: using technology and social media as a means of communication to select , categorize and label communities, that is to say, people. We often forget that this connection should be made based on human values.

Allow me to point out that when you listen, understand, respond, build relationships and connect emotionally, you are being human, not social. The social media challenge is to get back to human nature.

It seems that Social Media is about technology, APPs, platforms and Tools. Let’s be clear, all of this is brilliant when it humanizes processes and creates connectivity in the real world; when it supports the backwards transfer from 2.0 to 1.0 and vice versa. What I mean is that Social Media, as it is, won’t change the history of humanity, but it’s very probable that what’s happening with the help of Social Media, could actually bring about change through human interactions.

What say you? Photo credit: Mothetrip.

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About Isra Garcia

Marketer, Social Media and Digital Transformation Advisor for international brands and agencies, Speaker and Educator. Entrepreneur. Businessman. Lifestyle Experimentalist. Disruption Enthusiast. Principal at IG. Stand OUT Program education founder and Engage-Worldwide &Engage Colombia cofounder, a business transformation & digital leadership agency. Author: Human Media, Mapmakers, Ultraproductivity, Burning Man Quest, 20 Days of Silence and Nonconformists. As well as cofounder of Mapmakers, the most visited Spanish-speaking collaborative platform about change.

Isra is principal at IG, a disruptive firm focused on digital business transformation, working in the last years for more than 35 brands. He was one of the members of the ‘Best Thinkers’ program for Social Media Today. Isra writes for international publications such as Social Media Today, Social Media Examiner, SmartBrief, Social Trends. He has also been named one of the top 20 social media bloggers by Solomon McCown, a well-known Boston-based PR agency.

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