My job isn’t making waves, but riding them.
Why?
As my career as New Media advisor keeps growing globally and I drew the lines of what I believe is the new media re-evolution: Human Media. I just launched this website. This is the outcome of some years of new media study in what I believe is its re-evolution: Human Media, which I want to share with you.
Perhaps you find it interesting and wanted to share with your friends a pals. I’m pioneering this concept in spain for half a year, now that I’m seeing as some business, brands and individuals are embracing this new form of media, I feel confident to show to the world. We cannot change the world alone.
Isra
I’m just a mapmaker, who has fun exploring and discovering new paths, using Human Media as means of expression delivering Human Interactions beyond the technology.
I was born in Alcoy, a small but precious city surrounded by mountains near Alicante (Spain).
I’ve been involved in New and Social Media for 5 years; it was in 2006 when I started experimenting with social networking sites, blogs and online Marketing.
Regarding my background, I am a graduate in business and sociology from the University of Manchester. In 2008, I studied a postgraduate course in Marketing and e-commerce at Fundesem Business School in Alicante; in 2009 I obtained a Master´s degree in Marketing management focused partly on Social Media and Marketing/Communication 2.0, also at Fundesem Business School. After that, the Business School granted me a scholarship for a Master´s degree extension in online marketing and new media in the United States, to be more exact at the University of Central Arkansas, University of Miami and Georgia Tech.
My Challenge
Reaching the highest standards of professionalism through my values and principles: determination, commitment, imagination, freedom, strategic choice and empowerment. Meanwhile, I remain irreverent, thoughtful and optimistic about life and change.
A Brief Summary
I work as a principal at IG – Empowering People, Business and Communities beyond Social Media. Profesional speaker and New and Human Media advisor focused on human Business Interactions.
I am Focused on raising businesses’ social media awareness, expanding their reach and creating resonance between brands and communities, beyond traditional communication channels and marketing practices. Harnessing the power of Human Media, which goes beyond the hype of Social Media to empower what really matters the “human” side of business.
Human business interactions are my base for building long-lasting relationships between brands and communities, granting them with an original and non-intrusive communication medium, with real feedback and results.
Think of Isra in terms of:
- Implementation and integration of social media marketing plans – strategies/tactics – Human Media approached
- Remarkable experience in social media marketing campaigns (online and offline)
- Developing relationships based on engagement, trust and loyalty through tools and platforms as social-networks, geo-location services, social news, social reviews, social recommendation, content-sharing, social aggregators or blog, to name a few.
- Setting the tone for the Business on the Social Web
- Creating a consistent and coherent digital identity of the brand on the Social Web
- Monitoring and developing the brand status on the Internet
- Leading New Media and community teams, through human business interactions
- Creating/maintaining awareness and positioning brands and organizations in the online world
- Building processes aimed to empower businesses through human concepts applied to the social media platforms and tools
Specialties
I help YOU (individual/organization) in the process of “Being Human”.
How?
I architect and execute social media strategies to amplify your reach > spread your influence
I use the power of global communications and human relations beyond Social Media to build interactive bridges, which increase your brand prestige and speed up your business processes through Human Business Interactions.
Background
Social Media Strategies, Community Engagement, Strategic Marketing and Social Media for events promotion, leisure and tourism, historical development and brand positioning.
Marketing plans, loyalty campaigns focused on customer satisfaction in the music and nightlife industry, analysis on how external/internal factors may affect the business, Virtual and traditional PR strategy and tactics.
Lastly I have worked in what I´m enjoying the most apart from social media: developing marketing strategies and planning visibility guerrilla marketing campaigns. Last but not least, I have been involved in setting up corporate policies aimed at customer experience and satisfaction.
Interests
Thriatlon and preparing for the IronMan, extreme sports, surfing, swimming, football, running, triathlon, music, reading, travel, anything to do with marketing, social networking, guerrilla, current affairs, economy, positioning, viral marketing, upfront marketing, cross media, new media, human media, human business interactions, social media, trends, leadership, personal & professional development and team building. And above all, people.
Going Deeper
I consider myself as a passionate player always ready for a challenge. I love to help others under any circumstances. I am that person who never, never, never, never, never gives up! unless I see the right thing at the right situation. Optimistic, loyal, determined, team-spirited, proactive and self-critical, here I stand.
Vision of the Future
Believe in what I do every day of my life, have fun and connect people, make them aware of the benefits of an exciting life full of happiness where impossible is nothing, where we are free to change everything. We are free to build our own story.
We are here to help others and ourselves to find meaning in our lives. Everything else, is secondary and irrelevant.
Let’s connect!
What about you? I am really looking forward to connecting with you. Drop me an email at iam@isragarcia.com and let’s make it happen!
Do you want to know more? Get deeper into isragarcia.com!
