Isra is a highly disruptive person, a release of inspiration– Alex Hiller, Head of MSc Programmes at Nottingham Business School.

bio isra garcía

Photo credit: Looker Media.

Marketer, digital transformation & business adviser, speaker, blogger, and educator. Disruption enthusiast and Lifestyle-hacking experimentalist.

Principal at IG, Isra was featured for one year as Social Media Today’s Best thinker member. He is the creator and author of the books; Human Media Mapmakers, Burning Man Quest, Ultraproductivity, 20 Days of Silence and Nonconformists. And also the founder of Stand OUT Program, and co-founder of Engage WorldwideEngage ColombiaMapmakers and IG Webinars.

Blogger, speaking, agency, adviser

His spanish blog on Digital, Marketing, disruption, lifestyle, new perspectives, productivity and change are visited by more than 130,000 people every month. Only 34, Isra has taken part as a TEDx speaker on three occasions and has participated in more than 385 industry events as speaker. At 27, he started his own agency, and has worked as consultant and analyst on new forms of online communication and marketing for other agencies and brands such as EMI Music (Spain – Portugal), BlackBerry (UK – Ireland), BC Group (Peru, Mexico, Colombia, Chile), Teatro Marbella (Spain), Disney (Spain), Ecopetrol (Colombia), MTV (UK), Lacasitos (Spain), Century 21 (Spain), Sónar Festival (Spain), Pioneer (UK) and blur Group (UK – USA), Amnesia Ibiza (Spain) and Music On (Spain – Italy). He has been the promoter of MONK (UK – Italy – Sao Paulo), the first Human Media Marketing agency, where he worked as Human Media Evangelist and Advisor, and is now involved as head of digital media at Bridges for Music (South Africa – India – Brazil), an international NGO that fosters and encourages change and talent. Isra has also been in charge of Marco Carola’s personal brand as one of the most influential artists in the electronic music scene worldwide. He actually advises Ushuaia Beach Hotel, named as number one most technological advanced hotel in the world.

Columnist, professor, influence

Isra writes for national and international publications such as Expansion, Social Media Today, Social Media Examiner, SmartBrief and contributed with FastCompany and is a guest lecturer at EOI, Fundesem Business School, Nottingham Business School, University of Leeds and University of Manchester. He co-founded and was the organizer of “Adictos Social Media” and “Internet Changes Everything.” He has also been named one of the top 20 social media bloggers by Solomon McCown, a Boston-based PR agency.

Digital & human

Isra revolutionized the New Media environment with his concept of Human Media based on human business interactions through the Web. Isra pioneered how the new use of online media leverages the Internet through human relationships, Human Business Interactions, connectivity, feelings, resonance and of course people. Specialized studies in Spain, UK, and the US represent the base for his international career. Isra has presented his vision about Human Media and its impact on brands, businesses, people and the Web on industry events across different countries.

Lecturer, public speaker

Isra García gives lectures at various Business Schools in Spain and as a result of his professional activities, he is a frequent guest speaker at many international conferences such as the San Francisco Marketing Association, Social Media World Summit (Sidney), PRO Marketing Day, Winter Music Conference (Miami), Rutgers Online Summit (New York), Social Media Summit (Mexico City), The Social Media Congress (Madrid), EBE (Sevilla), Sonar PRO (Barcelona), WebConf Latino (Panama-Honduras) or TEDx.


In only two-and-a-half years, Isra has completed two Ironman races and, since last September, he is one of the only 89 athletes in the world that has completed the three-day ultra endurance event, “Ultraman” (10km swim + 420km bike + 84,3km run). This year he has accomplished what he called the Burning Man Quest; 573km cycling, swimming and running “non-stop” from Fairfield (CA) to Black Rock City (NV) with the ultimate goal of raising funds for building the first music and innovation school in the townships on Langa (Sudáfrica), the social initiative raised more than 104.000 pounds. He has also taken place at the Titan Desert Race – 66kms MTB race through Morocco Desert. Live the Possibility – from Miami to Las Vegas riding a fatty bike and “Desafío por la Vida” – 3 Ironman distance in three days. Isra Garcia always pushes the intellectual and physical work far beyond his limits.

Find him

You can find Isra at TEDx events, presenting his perspective on Human Media, the future of social media, change, revolution, Ultraman, and disruption. Also, in his Spanish blog and international site

“Writing about oneself is infinitely more difficult than writing about anyone else. You’ll find that the story you thought you were telling people isn’t the story that people perceived.” Isra García.

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