I wish you 365 Christmas days

What does Christmas means?

It is the tenderness of the past, the value of the present and hope for the future…

…It is the warm hug of a familiar when we got home

…the special stare you exchange with that special person

…the happiness of enjoying of all your relatives

…the most sincere hope that we could be near of our loved ones.

…the wish that every path we take will lead us to peace.

…the encountering with those who we dream to see.

…to vent our feelings.

…remembering those who are no longer among us, but will always prevail in our hearts.

…amaze the youngest, because they are the kings of Christmas

…realize that the true and pure Christmas spirit lies only on the children hearts.

…be willing to rectify the mistakes we’ve all ever committed at anytime.

…coping with the past strongly and with total determination.

…forgiving those people who have been unfair to us at some point in our lives.

giving to those who have not.

…reconciling with those who were once part of our lives.

…accepting oneself as one really is.

…appreciate as humans beings the good that we have and not the evil.

…not stop in the wrong we did, but in what the good chances that there is still ahead of us.

…seeing what we are capable to do, because we do not know who we are until we see what we can do.

…the wish of being every day a better person.

…the impatience to face challenges.

…not wait for an incredible thing happen, but you make it happening.

…to do our dreams and goals.

…to engage and be committed to overcome the toughest obstacles.

…to say “I love you” to the people around you.

…defining new purposes for after reach the peak.

…all for a few, nothing for many.

…an instant or perhaps lasts forever?

…Is it a state of mind or perhaps a indescribable feeling?

…Is this long-awaited moment or perhaps this one unexpected?

…It is…

All of this and less more is Christmas for me so, I would like we to stop for a moment, just one second of our hectic and busy lives, and deeply think about the true meaning of Christmas, What really is Christmas?

Forgive my presumption and my disrespect, but I firmly believe that Christmas is on February 6, April 21, June 15, October 19th or even the entire month of May … Christmas is every day, because Christmas is inside us. We make Christmas every time we believe, love and share because, Christmas is not a period of time, not a habit, not a commercial action, nor a consumer movement, not even a commitment or debt, Christmas is into us every day of our entire lives. There is no need being a special day to celebrate it.


I like to think that there is no need to wait for Christmas to do all these things. I hope you do not wait until it is too late …

Whether this happens or not only depends on you!

I urge you making a particular Christmas time every day of your life

I wish you 365 Christmas days to you and all your loved ones.

And you? What does Christmas means for you?I’d like to hear from you…

All the best in life’s journey.

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Why we should love Social Media

It’s 1:32 am, I’m sitting in front of my laptop trying to figure out why we’re so dedicated to my “social” crowd, why we cannot go to the bed without a clear idea of a new post for tomorrow, why hundred of thousands of people connect every day for helping one each other, sharing content, new insights, different approaches, exchanging experience or enhancing their knowledge, for instance. Why there’s so much information it could barely be handled, why we’re so puzzled for this thing called Social Media. Is it hate? addiction? Fads? devotion? I think it must being love, if so, why? I wonder why should we love Social Media?

human media - isra garcia

Well, these aren’t easy questions to answer if you don’t see the Social Media side of Social Media, which is being easily explained on my earlier post: Social Media With Ease.

Having said that, let’s focus on why we should love Social Media.

“Business facts” about why we are crazy in love with Social Media

  • Making connections we can partner with in future projects
  • The possibility to offer concrete solutions as for individuals as businesses, through social media
  • Bringing the buzzword “Social Media” to life in ways that truly make sense (and make a tangible difference to the bottom line)
  • The wide array of people Social Media exposes us to.
  • A common way to unify, work with and across disciplines (marketing/communication/advertisement)
  • Helping new businesses get up and going with an Internet presence and seeing them increase revenue and ultimately cut costs
  • Allows us to use platforms for carry out effective communication and set up a strategy for every area of social media.

On the other hand, we also can talk about reasons less “biz orientated”.

“All to all” communication

One of the aspects we should love Social Media is the ‘all to all communication’ – which I deeply explained in Social Media with ease – I consider it’s the basic definition behind social media concept.  Unlike traditional media which work under the concept of communication “you to all”. The Tools that social media offer us make possible to store and distribute content created in nature by several people, this content allows interaction, participation, collaboration and redistribution by others. I think it has a lot to do with sharing content.

Getting social

We should also love Social Media for the fact of “getting social”.
Let me explain it, Getting social does not just mean having a MySpace page a Linkedin profile or a Facebook account – it is far beyond that. Getting social is really the defining difference between the future and the traditional marketer.

In the past, it was all about providing information to your readers – the communication was a one-way street. Social media is all about the folk and giving them a voice – therefore making it a two-way street.

Let’s define the different ways of being social

There are different types of social media and each category has different focus (with some overlap in functionality):

  • Social Networking is probably the most widely known Web 2.0 term. From MySpace to Facebook, LinkedIn, and other similar sites, the focus of social networking is to connect you with others – your friends, people with similar interests, potential employers, and then give you the opportunity to find more connections as your profile grows.
  • Social Bookmarking (like del.icio.usFurlMa.gnolia) sites allow you to organize your favourite sites, tag them for keywords, and keep them all in one place. Very handy. However, what makes these sites social is the ability for you to share them with others.
  • Social Recommendation sites combine the best of social networking and bookmarking to create user-generated recommendation sites. Sites likeDiggNetscape and StumbleUpon encourage users to send items they like and then give others the opportunity to vote on them. There are also a large crop of smaller niche sites like BizzBitesSk*rt, BabblzBUMPzee and such that are evolving to cater to the specific needs of certain audiences.
  • Social Content sites include Flickr, YouTube, and wikis to name a few. These are sites where users create and manage content from photos to videos, information on a topic, and everything in between.
  • Other sites such as MyBlogLogTechnorati, and Blog Catalog give users the ability to network, bookmark and recommend all under one handy roof.

Of course we could talk about the variety of tools that social media offer us:

Communication

Blogs: Blogger, LiveJournal, Open Diary, TypePad, WordPress, Vox,
ExpressionEngine, Xanga
Micro-blogging: Twitter, Plurk, Tumblr, Jaiku, fmylife
Social networking: Bebo, Facebook, LinkedIn, MySpace, Orkut, Skyrock,social media platforms
Hi5, Ning, Elgg

Social network aggregation: NutshellMail, FriendFeed
Events: Upcoming, Eventful, Meetup.com

Content sharing

Wikis: Wikipedia, PBwiki, wetpaint
Social bookmarking (or social tagging): Delicious, StumbleUpon, Google Reader, CiteULike
Social news: Digg, Mixx, Reddit, NowPublic
Opinion sites: epinions, Yelp

Multimedia

Photo sharing: Flickr, Zooomr, Photobucket, SmugMug, Picasa

Video sharing: YouTube, Vimeo, sevenload

Livecasting: Ustream.tv, Justin.tv, Stickam
Audio / Music Sharing: imeem, The Hype Machine, Last.fm, ccMixter, Awdio, Spotify

Reviews and opinions

Product reviews: epinions.com, MouthShut.com
FAQ Communities Yahoo! Answers,
WikiAnswers, Askville, Google Answers

Entertainment

Advertaiment: Cisco Eos
Virtual worlds: Second Life, The Sims Online, Forterra
Game sharing: Miniclip, Kongregate

Others

Information aggregators: Netvibes, Twine (website)

Share, share, share and people will Believe in you

Another aspect we’ll fall in love with, is sharing information with our network, friends, colleagues, customers or even people we bump into in the online world. Social media has changed the tide of the entire communication world, we’d better not keep the information for yourself. I say this just because, we’ll not be able to hold it under our influence for a long. This is how social media is changing the world, letting flow the streams of information among the different communication channels, aiming at a common benefit. Honestly, I do think no matter who we share with… if you really possesses knowledge why not share why the folks? Let the world know what we know and we’ll be rewarded with a very deep sense of self-fulfilment, improvement and satisfaction, there’s no competitive advantage which lasts forever.

First listening, for later on, sharing and giving, will grant you with a respected voice that people will definitely listen. Consequently, the audience will start to believe in you as an authority in your field.

Relationship and networking

Fortunately, and in part thanks to social media, I’ve been able to Connect and Establish professional relationships with fantastic and very interesting like-minded people, from around the globe. we’ve exchanged contents, resources, data, ideas,etc. I’m very grateful to them for it because, I’ve learnt how people see things from a different perspective, not to mention knowledge and experience have I acquired, thanks to them too. At the end, I’ve realised that the more people you exchange views and approaches the more you enhance your knowledge.

Surely, you’ll find authentic, sincere, genuine and helpful people always ready to give you a hand or even offer a guidance in a step you’re willing to take.
To name a few:

  • Establishing partnerships
  • Introducing suitable business contacts
  • Referring you to their clients
  • Trying to find a job in a foreign country

My take

Next January I’m going to take a break and travel to the States to expand my views in Marketing and social media and, studying how things approach from there -I do reckon it’s a must-do for every marketer, if she/he want to have a global perspective of the market and having an idea of what is coming – Therefore, I am looking for new prospectives and approaches for the time I’ll be in The States- it’d be great, if I can find a part-time job, so I can combine with my studies -.After, when I finish my studies, I’d like to find a full-time job because, I would like to get as much experience as I can in The States.

As a result I started to contact with my network explaining them the situation… Amazingly, almost everybody I contacted with, have offered me different opportunities that went from introducing me to people who is looking for similar profiles as mine, to arranging interviews for when I arrive at the States. Furthermore, there have been people as Pat Beaird, Gary R CookDianna Harrold or Orietta Ramirez (to name a few), who I’d like to say thanks for the effort they put on helping me in every step I took.

This has taught me one more time that human being is simply marvellous; we never know who are we going to find in our way and how this interaction can change our path, though what I’ve already find out is, every person you meet, every relationship you make or every contact you add to your network, definitely will play a role in your life. Now perhaps you’re asking, to what extent they’ll play a crucial role?… well, it depends on the degree of engagement you build with your social crowd.

I’ve to admit that human interaction is what I love the most of Social Media.

As you can see we couldn’t say just about one thing about why we should love about Social Media. Certainly, I feel very lucky doing what I like to do. Although, my mother can not brag about it in the hairdresser

Do you love Social Media? Why?  Should we embrace it? Or reject it? What’s your view? And yet, that’s part of the game. Let us know what works. Fair?

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Social Media with Ease

I’m here to talk plain and frankly from my approach about Social Media with ease, so everybody will be able to understand the essential role Social Media is playing in today’s business world.

What is Social Media about?

I’m sure we can find thousands of different definitions on the Web and all very valid and even more accurate than mine, but that is what Social Media is about, sharing and interacting for a common enrichment. As I said above, here I leave my view…

Social Media is about giving value, being social and communicative with everybody who cross your path,  all that is moving from traditional  communication “you to all” (press, television, billboards, etc.) to a communication “all to all”.

Recently, it was about providing information to the folks, so the communication was going only in one-way street. On the other hand, Social media concerns about the people, giving them a voice and granting them a power to change things and make decisions that can affect very straight our brand, either in a profitable or harmful way. Therefore, communication becomes a two-way street, where public and brands interact, storing and distributing content created by all different natures, for instance. Its content allows to take part, collaborate and distribute information “to all, from all”. What’s more, influencing Social Media takes profit of the “social” phenomena to strengthen the emotional ties that bind people together, creating fans instead of customers.

Social Media is not only about creating and sharing content, but the best experiences achieving when we’re listening, reading, discussing, blogging, commenting, or giving feedback to the rest of the crowd.

In short, social media is about building an effective communication between brands and their environment, helping them to merge a strategy in each social working area

Why Social Media?

Using Social Media for our companies is accept the reality, which today’s environment demands. We’re tired, we need change, we need to have fun, we need to love but above all we need brands, which be authentic, reliable and truly inspiring – not to mention BELIEVE in –  We live in an over-communicated society, where tones of messages try to gain a little of space in our minds, but now the wheel has changed hands. Those traditional advertising methods I communicate – you receive are no longer valid, that’s water under the bridge – or it’s not as efficient as they were before (for being tender to those who think the  conventional communication still has a place in this scenario where we are living just now).

If we intend to innovate, we’d better speak customer’s language, which means we should melt down with , listen , understand them and offer the content that best meets their needs.

Advantages of using Social Media

  • Stays closer to the younger audience, so makes easier predict trends
  • Strengthen relationships between folks and brands
  • Builds loyalty, turning a customer into a fan – they’re the ones who are going to cross the street to buy only from you –
  • Differs from other media reaching the audience in a less intrusive and in a more original way.
  • Connects the brand with a more immediate environment
  • Makes your brand be seen more sociable, familiar and therefore, popular
  • Goes viral: the brand will reach more people in less time – the more you use Social Media, the more spreads –
  • Trustworthy and efficient research tool
  • Continuous Feedback

Social Media Tools

Communication: Blogs, micro blogs, social networks and events.

Sharing content: wikis, google reader, social news and opinion sites.

Multimedia: photo-sharing sites, videos and music sharing, and Live casting.

Opinions and reviews: Review of products/services, communities of FAQs and Wiki-questions

Entertainment: Advertaiment, virtual worlds and game sharing.

Others: Information aggregators

As a sample…

One fact that illustrates the great benefits of Social Media is the landslide victory that achieved Barack Obama during the 2008 cycle in the U.S. election, where Obama elected president, it was clearly Social Media, which was one of the several key factors that gave Obama the differential advantage. The Obama’s organization used Social Media and its tools for spread the word in and connect to his potential audience – also known as fans – It allowed the awareness campaign’s organization, creating an expanded social consciousness and let the people were more closer to Obama in a more intimate setting.

In fact, the White House continues using Social Media to connect citizens with the president and for many more purposes…

What is your take? What do you think about Social Media? I’d like to hear from you.

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