Responsibilities and tasks of a social media professional

social media checklistMany still believe that a the job of a social media professional is simply to tweet once in a while, upload pictures to Facebook or videos to YouTube… but it’s much more than that! Moreover, I usually think that what people have in mind is a robot, not a person. Furthermore, if such a professional goes on and on about how cool they are and how great they are at their work (though not really working for anyone else but their own brand,) then it’s a #smokemaker we’d be talking about.

Tasks and Responsibilities in the Social Web

I think this is something that must be talked about. This will help clear our path, make it easier to understand for others. The following are some of the basic responsibilities, starting from a strategic standpoint towards one that is more actionable:

- Social Media Marketing: optimise, maintain, monitor and lead the platforms and any marketing strategies carried out in them: Facebook, Twitter, Foursquare, YouTube, Pinterest, Mixcloud, Soundcloud, Google+, Flickr, etc.

- Content creation and management: content marketing.

- Interaction with users: community engagement.

- Social commerce: leads, calls to action and conversions in social media.

- Monitoring: online media, information sources and social channels.

- Measurements and follow-up: determining the ROI of the work carried out, justifying the quality of the actions taken and, of course, the results thereof.

- Fan building: based on achieving specific ROI objectives.

- Contests and campaigns: creative input, development, starting up and monitoring.

- Qualitative aspects: Sentiment reports, strengths, scope, virality, passion and effects for the brand online.

- SEO: website, blog and social platform (social search) optimisation, aimed at improving search results.

- Keyword optimisation and improvement in new SEO/SEM opportunities

- Email marketing: development, creative input, running, results and campaigns.

- Database: creation, management and maintenance of the database, making it larger and more streamlined.

- Website: content optimisation and stimulation, improvements within the website structure: functionality, usability, navigation by users. Developing and launching a mobile version. Promoting, marketing and communicating all the website’s contents. Measurements, monitoring and follow-up of results.

- Coordination and management of press and communication tasks: contents, interviews, website news, exclusive acts, etc.

- Video-marketing: optimisation, search, keywords, sponsored videos, marketing.

- e-Commerce: creation and generation of online sales opportunities.

- Reports: online sales, online positioning, online reputation, online results.

- Community: leading online communities, brand representation in different forums and communities.

- Online branding: searching, identifying and improving all brand-related aspects in social media.

- Adviser: playing a brand consulting/advising role with regard to the online environment: opportunities, threats, new initiatives, development of digital identity and online presence, identification of potential business and new digital transactions.

I told you we’d go in at the deep end! It involves much more than what people usually believe; I wish I was wrong about this last statement. This is a proper job. As such, it requires sacrifice, excellence, determination, passion, excitement, initiative and conviction. All this certainly leaves many so-called “gurus” out of the game!

I’m very possibly leaving something out. Will you help me complete this list?

Photo credit: webbr.

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We Are Social Media Adventurers

Are We Social Media Adventurers?

Yes, we’re, indeed! Why? Because, I believe it’s exactly what we do, we are social media adventurers searching for new paths that lead to revitalizing and energizing experiences. We not only play strong, have fun and try, but we do all this things in a very different way, every time we face challenges and most of the times with uncertainty, fear and risk, isn’t it exciting?

As social media adventurers
, we believe that in today’s world a single person can make a difference, we’re IRREVERENT by nature and also, determined to at least try to make things happen, and… If we fail, be sure we’ll get up and “try different” – again and again - until we make it possible.

We are here to say YES, where everyone else says NO
, but also showing them that we’re able to engage communities through Social Media marketing. With Social Media, we can create movements and start leading small communities or bigger ones. But more important than this, it makes people believe that the change is possible. We have a big responsibility that goes far from our daily job in the office. We’ve the opportunity to tell others how to change the world!

As brave adventurers, we know where we are going and how to get there, but this isn’t enough for us, we always like to transcend our limits and go beyond the common communication and marketing barriers, so we will be able to offer an unforgettable interaction experience to our audience.

Undoubtedly, Social Media is a new world to explore and discover. I believe that as Social Media adventurers, we’re always looking to open new footpaths, we’re in a continuous search of new stimulus and excitements that makes feel us “hooked” to the Social Media adrenaline! This at the same time causes an irreversible addiction, which always claims for more and more challenges and breathtaking experiences – heck, I can’t wait for more! -

As Social Media Adventurers, we’re comfortable and familiar with taking great risks, we embrace change, mainly because we believe that the only constant thing it’s the change itself, no matter if the result wasn’t the expected outcome, we’re ready to take the lead and keep on playing, even harder than ever, because…have I mentioned it before? We deeply believe in ourselves every day of our lives and it turns being the best strategy!

As Social Media Adventurers, we are naturally irreverent – Yeah, I love being irreverent and I’ve mentioned this above - we’re eager to stand out from the crowd and challenge the Status-quo with our visions, beliefs and principles, but above all, doing this with an unstoppable wish to help the community and brand compelling reasons to believe in themselves. At the end, change’s made by changing, so we won’t hesitate to go the extra-mile for establishing human relationships and tying brand and communities.

As Social Media Adventurers, we are all struggling in the jungle and resisting the supernatural forces of change. However, what makes us unique is – in words of my friend Enrico, ”we’re fans of the flexible planning“. That is to say, we move at the same time as trends and market opportunities, evolving at the same time as the social media ecosystem. We’re ready to ride the waves, we’re ready to take positions and emerge from the bottom as Social Media Adventurers who are willing to take the pulse of this new communication and marketing reality. Nevertheless, we can’t do it alone, we need you, we need you to join us and be our sidekick, our wing man. We want to share what we’ve learned, because as Social Media Adventurers – who have get through endless successes and failures - we all we know that, no matter how unbelievable and breathless our journey is, it doesn’t make any sense if we cannot share this experiences and adventures with somebody, this is the best gift that we can deliver, share both successes and failures… And not only share them, but celebrate them too. Okay, it’s obvious that successes are celebrated. Now have you failed? Great! Heck with the failure itself, celebrate it! Failure means the opportunity to learn something new.

As Social Media Adventurers, we serve to a cause, you! So, despite the depth of the gap, we’re determined to dig in the online world to find the best opportunities that can guide you to build a better future for yourself, your brand and those around you.

As Seth Godin said: “Good enough has stopped being good enough long time ago, now we´ve the opportunity of being great”! Let me add: “With Social Media, Yes! So…Why don’t we take it?”

Are you with me? What do you think?

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