How to Rock your Company or Brand with Social Media

It all has to do with rocking, the rocking you create, share and learn. So, here are some of my ideas to rock your company or brand in the Social Web:

Rocking Social Media

  • Objectives: if you don’t know where you want to go before you get started, you’re better off staying where you are.
  • Don’t run: you will fail. Your family, your boss, your colleagues, even I, know it. Fail fast, and learn what works and what doesn’t faster still.
  • Take a run-up: jot things down, work hard, don’t settle with what you’re doing. In social media you can always do more than what you’re doing. Vertigo? No, it’s a springboard!
  • Excellence in excellence: take care of every detail in your online presence: design, profile pictures, banners, bio, descriptions, titles, spelling mistakes, punctuation marks, permanent beta, elaborate communications, fast and efficient answers, taking a real interest for your people and, always, going a little bit further.
  • Listen without talking: listen to the conversations that go on in Twitter, Facebook, LinkedIn updates, blogs, and forums. Show up, contribute and add to the conversation but don’t just show up and start a preaching discourse, you’ll be ignored!
  • Share even yourself: don’t speak of yourself only, we can all do that. Share whatever you think is valuable and adds to the change. Do it often and see how you start connecting with opportunities and people. The more you share, the “luckier” you’ll be. Here’s an example: Eva Collado.
  • Create change: I’m sure you have something to say to the world. When that happens, you create change. Start a blog, create a hashtag, a LinkedIn group, a Pinterest board or a blog/email in Posterous and shed some light. We’re expecting it.
  • Human is sexy: when we speak of love affairs, “opposites attract” is tantamount to saying “even if I’m not interested in what you do, we could get into bed together and see what happens.” We’re looking for people like us. Therefore, we’re looking for brands and companies like us: human, a kindred spirit, in line with us and with whom we share an interest. This is no different. Brands are increasingly human because they give off emotions, feelings, warmth. They resonate. They are increasingly human because they connect with us in different ways; they listen to us, hold conversations with us and care about us. That’s quite sexy!
  • Speak the same language: speak in a close, familiar and friendly way with those with whom you interact.
  • Always answer: maybe you’ve got enough on your plate or you’re “busy” like we all like to say, but unless you’re Lady Gaga, David Guetta or Justin Bieber, answer, we arrived at your doorstep, don’t let us down now!
  • Do something: you thought you were going to get off scot-free? Get out there and do something: contests, promotions, offers, cross campaigns with your partners/sponsors, set a calendar for publications, landing pages to measure traffic, creative campaigns to measure your reach and participation, communicating with your community one to one, open days for your fans/followers/readers or product trial to get some feedback. Anything, but do something: that is the driving force behind creating value.
  • Social CRM rocks: you can create one without having software costing 10,000€. You can start with the information you gather from your clients when you follow and monitor them, or the information you collect when you interact with them. You can bring together all this information in a spreadsheet used as a database and classify and handle it in cells with fields regarding your clients.
  • Analytics are hot: of course they are! Everyone is doing the same: publishing, sharing photos, answering and, in the best of cases, observing how the number of followers/connections/contacts/readers/fans grows, as well as embedding links and videos. So, when the analytics with results arrive, with variables and ways to get where we want to go, then yes, we get crazy hot!

The key to being brilliant is, in fact, being brilliant, not pretending to be.

Rock on.

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How to Integrate the Social Web into your Business

human mediaPerhaps you don’t know where to start, that’s ok. Every project, person or business requires something unique, a special treat, it’s a new adventure.

On the other hand, perhaps you are tired of listening terms such as social media, new media, human media or social business, social CRM and so on. I believe that it can be annoying when people talk too much about these “buzzwords,” let alone not showing real results or even giving a starting point. Please, we need something actionable and applicable from you, please.

Here you have my “no problemo” approach, I would like to provide you with some movements that may help in your path towards building an online presence. Find here some of the essential points for implementing the social web, social media and so, new media into your business.

How to implement the Social Web into your business

– Strategic formulation: design, structure, integration, implementation and the make-of of a strategy based on general and specific goals. Think about how this fits into the business model, it should be integrated within the overall business strategy and aligned with the offline marketing and communication. Also consider the role that SEO, digital marketing, creativity, web development, APPs and mobile marketing are playing.

– Training and guidance: A must for most of the group, this is something complicated because many brands either allocate one / two people to work on it or go for the outsourcing model. As we have seen many times and you probably know, Social Media is not an isolated case, neither will it do the magic. The real potential lies in integrating people and processes and making them work. You should be looking for interdepartmental work, which means involving all company areas in the online interaction. Make use of the training process to harness that opportunity and inspire those people.

Do not sell complicated to people who come to you to buy simple. Once you have opened their minds and hearts, it is the right time for using the the tools, platforms, APPs, channels and media more effectively, so they’ll have the tools to reach their goals – theirs, not yours.

– Social processes: interactive works, social media customer care, online-emotional touchpoints, community funnel, best practices handbooks (internal and external) and cross media. Basically, offline-online job transformation, taking departments and processes to the social web and developing extended functions.

– Social Media guidance, creation, distribution and leadership: choose someone who is close and in constant contact with your business. They are the ones who should create, distribute, exchange and share social objects: pictures, videos, posts, podcasts, etc. Don’t manage, but lead.

– Development, optimization and understanding of the Social Web Ecosystem: first select the tools, channels, APPs, mediums and platforms. Then develop a highly online-oriented strategy supported by let’s say, two main goals based on the intended typology, quirks and peculiarities. Finally allocate resources and schedule each of them. The result: you have already designed a customized online ecosystem for your business. The main idea is that it allows you to see the big picture of your online strategy.

– Community engagement: lead, build interactive bridges between brands and people, respond, redistribute and filter content, connect and interact with your audience. Say what you are going to do, how, where and with whom.

– Actions: ideas, ideas, ideas, ideas and more ideas. You have only one big commitment, being accountable for the brilliance, you are responsible for the online campaigns and social media actions that will impact your audience, but most importantly, it should be designed to reach your goals: monetization, branding, visibility, virality, direct sales, traffic, etc,

– Reputation, tracking and monitoring: online branding, naming, digital corporate identity, listening techniques (opportunities and threats). Sending reports about what is said about the brand within the online landscape. Furthermore, taking care of the brand, its reputation and carry on with a qualitative and quantitative brand analysis. What happens in our brand atmosphere is really useful in order to get the word out .

– Monetization: set up the techniques and methods which you would help you obtain the expected ROI. You are waiting to get something in return, aren’t you?

Is there any other advice that you would add about the implementation of new media in your business? What is your take on this?

Photo credit: conexus marketing.

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Human Media: the Human Approach that Changes the Outcome

human emdia - isra garcia

Using Human Media means changing the “social” approach that you give to the Web, for another more human. It’s simple and effective.

Two Parallel Approaches

In the early times, companies developed a marketing campaign with a liv motiv and claim, and after that they studied whether it worked or not. They practically made a guess on that. The mantra was creating first and then we’ll see if the campaign fits, something like: “Let’s try something, perhaps we are lucky enough and we can create value to our clients” a very risky approach – not good.

Human Media makes use of the Web and Social Media, is a new approach towards the connection between business and audience and the consequent relationships. It transmits proximity and appreciation and also help businesses to place themselves next to the actual and future clients so we can understand their lifestyle and identify what really interests them. It’s a way of fitting first and then creating something that it truly creates value. “Let’s connect, meet, discover and then, only then, we will create something meaningful to our clients” a really smart approach – very good.

The Right Approach, the Human Approach

Using this more human and less social approach we will know immediately (platforms and tools allows us to do so) if clients enjoy and are enjoying of your business story, service o product, marketing campaign or even the interaction you created with them. This really makes possible that we are be able to keep drawing (marketing and business campaigns) in the right direction, introducing small changes or yes, even bigger moves, and all that with greater and better maneuverability, adaptability and reach.

Search, Connect, Meet, Consolidate and Traduce

We are mistaken every time we create and look for the audience and market them through Social Media. Search, connect, meet, consolidate and traduce. In other words, work on the people approach, the possibility of monitoring in real-time – react and even anticipate – respond and act accordingly to your audience needs and wants, so later on you can act on constant and small movement bursts, which respond to momentum and conversations of your community. The outcome will be transactions in form of long-lasting and profitable relationships.

Photo credit: ortzadar.

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15 Tips and Howto’s to Empower your Social Media Career

practical advice on social media

I’ve been asked several times for some students, that I should put together practical advice on going through the social media pathways and how to avoid the pitfall. Well the pitfall – meaning failure – is part of the game – However,  I can definitely take some concepts that best have been worked for me through these almost 4 years of adventures and experience in Social Media and list them.

15 Tips and Howto’s to Empower your Social Media Career

1. Hang out!

Meet people outside the Social Web. You’ll engage with them by meeting them personally in real-life. This is goal of Social Media. isn’t it?

2. Be an  entrepreneur

Start things, try, fail, make things happen, make business, set up social media initiatives, create needs, anticipate trends, trust in your gut…

3. Screw it, let’s do it!

Life spent wishing is life wasted

4. Manage your Social Media Time (idea by ChrisBrogan)

In order to engage, connect and interact with the community, you need to set up a social media policy, which allows you to manage your social media time, not for the sake of your time, but for creating the perfect relationship between the community and you.

  • Reading/listening: Spend 2/4 of your time reading and listening blogs, posts, updates, comments and so on…you’ll have a full understanding of what’s going on in your community, not to mention learning, thus gain insights and expand your knowledge, which is always great!
  • 1/4 Commenting: How do we expect people connect with us if we don’t reciprocate? We just expect comment from other people, but what about themselves? If we do so we’ll build a trust-based relationship with our audience and suddenly, we’ll realize that we’ve influencers and “high value partners”
  • 1/4 Creating: And the last one, create content, your content is important and is also essential to get you known – I’m not talking about quality and relevancy, we assume that – but at the end is auto-promotion, so my advice is promote your content 1 time for 20 times you promote others’ content.

5. WOM is your best friend

Nowadays, the WOM is the best marketing ever. The good news? In Social Media he’s our best friend, let’s see how we can make an effective use of him…

6. Social Media World

Offer social media platforms to collect feedback and at the same time-sharing and interacting.

7. Learn to say thank you

Say it! Do it publicly and please, customize your message, avoid mass untargeted messages.

8. Connect!

Connect your audience, create your tribe, start with a small group of people first. It’s a hard and slow process, it requires consistency, transparency charisma and imagination. But, let me tell you, that when you start seeing the results, it’s worth to make this effort.

As SethGodin says, you don’t need a keyboard to lead, you just need the desire to make something happen.

9. Network

Hell, yes! We’ve not talked about it yet!  Build a network, join social media associations or communities as Social Media Today, Social Media Marketing, word of mouth marketing association, third tribe marketing, mashable, techcrunch, adictos al social media, social mediopolis, life hacker or inbound marketing to name a few.

In all this groups, there’s a great amount of information exchange about social media and other related subjects. These are fantastic places to get in touch with what’s hot in social media, upcoming trends, but also to connect and engage with other professionals, enthusiasts and even businesses. Here, in Social Media, the opportunity has no name!

10. Breakeven point

Find you breakeven point – between professional and personal life. Establish beforehand which platforms are going to be for professional use and which ones for a more personal and private use – if you think you may have – In my case, I use Facebook for chilling, bragging, whining and so on with my people, I like to know what are they up to. I’m afraid, but unless I know someone who had me as a friend, I’m not going to friend her/him. However, they can always find you on LinkedIn, Twitter, foursquare, blogs…Does it make sense?

11. Multi-task

Be ready for being a multitask, owning your own Social Media brand, working as a freelance for big agencies, setting up synergies for collaborating in bigger projects, working for big brand, travelling, giving business talks, teaching Social media classes, posting regularly, commenting every single interaction, helping out others, having friends, family and even girlfriend/boyfriend…It’s OK to have 30 or 40 windows opened, it’s OK to have 100 passwords, is ok following and managing 10 communities, is Ok Posting each day in 5 or 8 blogs…at the end you are a Social Media Rockstar, right?

12. Always IN

Forget vacations, I said that because with Social Media you always should be on the top of the wave, doesn’t matter if it’s with a laptop or with a smart phone, always IN

13. Plan for failure

As we said before we’re on the gates to a new world, so there’s a lot to discover, learn and win. Nevertheless, as we don’t know what’s going to happen, you’d better have a plan B, C D and even E. Have always a contingency plan.

14. Your Spark

Everybody has a spark, if we take it from the foundation that we’re all different, and we won’t find another person identical to us. Then, as everybody has something that makes her/him unique – call it the Spark – You’ve one, Did you find it? Yes? How would you apply it? Is your Spark the ability to connect with people? To be open-minded? Catalyst for change? Heretic? Leader? Think about how you can use your Spark to boost your Social Media rock star Career…

15. Attitude

Did it mention before? A strong willing attitude for being remarkable, following your dreams or make a difference are sings that you are a social media rock star and if not, no worries, you can learn them, nobody is born being social media rock star.

What’s your opinion? What other tips would you add to the list? What’s left?

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40 Tips on Social Media for personal branding

One topic, which is discussed this days, and is also very hot is HOW TO use Social Media for personal branding, and yes, uncle Isra is going to strip it.

40 tips from Isra Garcia

Let’s move on, and talk about how we can boost our brand – either personal or business – using social media. I’ve gathered some powerful concepts that I’ve learned through this all this years. It’s been showed that they have worked for people really well – and hope for you too…I’m going to give you 40 tips for empower your brand using social media.

40 tips on Social Media for Personal Branding

  1. Be authentic: Each of us is completely different from the other, don’t communicate in lousy and boring way, don’t settle for good enough and do it for the best, be what you really want to be without imitate others. Sure you know how, right?
  2. Your identity: Did you find it? Nice now Stick with it everyday of your life!
  3. Share: Share, share…Sharing what can be from interest of others – It shouldn’t need to be your content, but others’ – will grant you with a respected voice that people will listen. Consequently, your public will start to see you as an authority in your field.
  4. It’s not about you: Not about me, neither about us, It’s about them…give them the voice, be empathic, try to focus on what they want form their own approach, not yours. Suddenly, everything changes! Surprise?
  5. Be Friendly: Think that every interaction give you the opportunity of being remarkable, how would you act?
  6. Start local: Before attempting to be the king of your country, try to be the king of your own place! Do you get the idea?
  7. Always practice the golden rule: “Do unto others as you would have them do unto you”, easy, isn’t?
  8. Realign yourself: Be what you want people see. Align yourself and don’t lose a single opportunity to market yourself!If I would like to hire you and we’ll see each other everyday, how would you act?
  9. You are the same: Transparency, probably the most important characteristic, it doesn’t matter whether you’re in front of the laptop or not, think in it as an extension of you. The more human you are, the more people will follow you.
  10. Never quit: Really? Don’t be everything for everybody, quit what doesn’t make you happy – and what doesn’t give you any money – You’ll say, what about what you said before? Stick with it and don’t quit! It can work sometimes, but…Do you remember the macho-man saying: “Winners never quit!” Screw it! “Winners quit all the time. They just quit the right stuff at the right time”
  11. Best Marketing ever: Your crowd, they have more power and influence than our brand, difficult to understand, but essential to assume. If you want to use them, you’ll get disappointed, instead they’ll use you, best thing to do, join, melt down and team up with them.
  12. We can do it: Attitude, there’s no bad skills, but bad attitudes, remember that people see you as you are – even if you are behind the networks – the only way we truly engage with people is having the right attitude
  13. No Sales pitches: If you do that at first sight and with everybody, you’re dead man!  The first step is engaging, after they’ll come to you, if they see us interesting, of course, they’ll buy from us.
  14. Build Credibility: Build a relationship, be interesting, listen, support your people, help them, talk with them, share with them and you’ll have it!
  15. You’d better take a seat: It’s gonna be a long journey, it doesn’t mean that because its social media it is going to grow faster – bigger yes – but not faster.
  16. Focus on make a different in your community: Understand your community, know what they want and focus on what they expect from you – and what not –  Do all of this, without asking nothing in return and before they’ll ask you. if you make a difference in their life you’ll be indispensable, and you know what it means, right?
  17. Set up your goals: short/mid/long-term goals as a strategy plan
  18. Coolhunter-trendstter: You should know what’s going on in your industry…What or Who Will Continue to Shape our Social Media World? The faster, the better…
  19. Privacy: be careful, Privacy is unbreakable, for them: don’t spam others with your messages, even if you think they’re interested in…for you: take this game seriously and think of you as a brand, keep what should be private, in private – forget permissions and control what people publish and say about you. If it’s not public why do you publish it? Think in how what you do in Social Media can impact on others – and on you –
  20. Keep your profiles consistent; Customize your profiles and updates to align with the values and uses of each social media platform – but at the same time, keep up a common theme through
  21. You are the brand: It’s hard to build a reputation if you keep changing, If you don’t switch your personality from time to time, why should your brand do it?
  22. you are your brand: And as you’ve grown up and developed skills, traits and abilities through the years, your brand requires a similar kind of development.
  23. Help: Help help help, no matter if it requires some time (not all your time) it will pay off for sure, you’ll have your reward
  24. Human Relations: remember, It’s all about human relations. Connecting in an honest way can bring in new supporters for your product or brand.
  25. Commitment; Everyone talks about passion, but commitment takes into account, if you’re committed you’ll success or at least you’ll will be respected and trust by the audience,
  26. The brand called you: Be consistent with the tone and approach, so all your profiles feel like you. Don’t forget people use social media to connect with a real person. Develop an identity you’re not only proud, but also you can stand behind.
  27. Be human: Think about the image you want to present. We use to act one way around in different situations, with the boss, our girlfriend, our best friends…even if we’re the same person.
  28. Productivity: Set a time to focus on your community, plan and put your efforts on keeping a regularity.
  29. Give: Create stuff that interest others and give it for free, it’s the first step to gain visibility and exposure
  30. Take care of yourself: Be aware about what people say about you. As you use monitoring tools for your clients, use them for you too!
  31. Reputation: Your reputation is built in what you do, what you get and how you get it. It’s important what people say about you, but more important is what you say about people.
  32. You’re not: Don’t try to be everywhere, realign the social media platforms with your strategy and goals
  33. Know your community: Know who is your audience and give your tribe what they want from you differently in each platform. Customize their need according with the target.
  34. Listen: In order to be understood, understand them first, truly understand them! Listen what they have – and want – to say, perhaps you’ll find that isn’t what you thought it was…
  35. Expectations: Clarify what you expect from your audience. Remember that you’ve build credibility on them, so they trust in you, don’t fail them
  36. Don’t be a real pain in the ass: Hey! Give them a breath, give them time to digest your content, it doesn’t matter if you share, create or comment it. Build a logical timeline where you interact with them and give them plenty of time between interaction.
  37. SM platforms; Identify each social platform, know its target and look for the ones that best meets your needs, then set up goals and milestones for each of them
  38. Leverage: This is about leverage! People can help you to get you known, but they’re busy.  If you want to make a great start, I’ll recommend you listening and commenting their posts
  39. Dislike: Honestly, not everyone is going to like you. You’d better accept it.
  40. Shut up and do it: Social Media takes commitment and so doing a little often is a better way of getting results and not showing up sometimes. Remember: if you only show up some of the time, what does that say about you?

Does it makes sense? What other tips would you add to the list?

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Social Media Adoption Process

How do you keep focused on Social Media? Is social Media something you have born with? or otherwise, something you can learn and develop? Have you ever thought if Social Media has an adoption stage?

As you – I suppose – Scarcely have we learned through all this thing called Social Media by chance or casualty, nor at the University or by attending a Social Media Masters course.

I learned by:

  • Leaning forward
  • Taking the lead
  • Challenging assumptions
  • Questioning everything
  • Failing dramatically
  • Using “their” glasses, not mine
  • Making mistakes – minors and majors
  • Saying YES, where everybody said NO
  • Reinventing myself over and over
  • Having the right attitude
  • Being Irreverent
  • Exploring new paths in search of adventures
  • Taking risks
  • Having thousand of arguments
  • Reversing how people use to see things
  • Agreeing and disagreeing (most of the times)

Social Media Adoption Process

However, beyond all these learning I realized that I’ve followed a singular path to learn how to focus, approach and engage my understanding about Social Media.

I summed up in a procedure I called the Social Media Adoption Process

Learning in Social media - Isra Garcia

The Process

The process starts as follows:

  1. You get insights and perspectives by reading, listening and commenting – basically feedback – that is to say, by being an active player in the Social Web.
  2. These insights and perspectives lead you to create an idea.
  3. Then, you move from thinking to doing when you put in practice the idea. However, you don’t know if you’re going to succeed with the first idea – hopefully – Therefore, you experiment with the idea.
  4. During the experimental phase there’s 2 possibilities: A. You succeed, then you’re done, congrats! B. You fail – I love this one – this leads you to another different step.
  5. When you experience failure, best thing to do is laughing at yourself – Yes, laugh at you – don’t take things seriously, think about it as a new opportunity to learn something new, share your failure with your community, make it part of your story, and more important, celebrate it!
  6. When you laugh and rest importance, you distress yourself from the failure, so you’re more open and eager to receive sincere feedback from your community, followers, subscribers or friends – in this case, true friends –
  7. Undoubtedly, good feedback (note how I use the word good) steps you to a new level of understanding and learning – there’s no greater experience that sharing for improving – The key resides in how you ask for feedback, to who and where, but this is another adventure…. So, taking what you learned from failing, laughing and from others’ feedback, you correct your first idea. Let’s say a blogging approach focused on your community: the tone, subjects, message… instead of what you wanted to publish – your initial idea –
  8. All those steps you’ve taken when you failed have changed – either slightly or radically – the way you approached the idea for first time, so what you’re really doing is trying different – in my opinion, the key reason
  9. Once you get here, it gets easier, if you try different, and succeed – not you’re not done – try different again and you’ll succeed again, and for the sake of Social Media, keep trying different. Nevertheless, should you fail, keep trying different. Because, when you’re trying different you’re leaning forward, and the person who is leaning forward the most, wins the race.

With me? What’s your take?

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What Twitter can Do for your Small Business

I recently talked about the suitability of twitter for every message/event/channel in a UK forum, saying that Twitter isn’t a tool or platform, but a communication medium, which has the power to create conversation instead of the typical “noise”, leverage millions of people with just 140 characters and all this in real-time. Therefore, if we find our audience, create relevant content, adapt it to them and finally shipping, and delivering it properly.

Nevertheless, what I missed – and Jonathan N reminded me in Social Media Today’s LinkedIn groupis that Twitter seems to have a lot of benefit in helping businesses reach out for finding customers. And as he said, it is an adventure too! – heck, let’s explore it! – There’s no doubt, that Twitter will be suitable for every form of communication we intend. If you are  still thinking what twitter can do for your small business, here I you’ve a brilliant post from P2W2 series by Chaitanya. It talks about what Twitter can do for your small business and gives you plenty of examples of how does it.

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Social Media with Ease

I’m here to talk plain and frankly from my approach about Social Media with ease, so everybody will be able to understand the essential role Social Media is playing in today’s business world.

What is Social Media about?

I’m sure we can find thousands of different definitions on the Web and all very valid and even more accurate than mine, but that is what Social Media is about, sharing and interacting for a common enrichment. As I said above, here I leave my view…

Social Media is about giving value, being social and communicative with everybody who cross your path,  all that is moving from traditional  communication “you to all” (press, television, billboards, etc.) to a communication “all to all”.

Recently, it was about providing information to the folks, so the communication was going only in one-way street. On the other hand, Social media concerns about the people, giving them a voice and granting them a power to change things and make decisions that can affect very straight our brand, either in a profitable or harmful way. Therefore, communication becomes a two-way street, where public and brands interact, storing and distributing content created by all different natures, for instance. Its content allows to take part, collaborate and distribute information “to all, from all”. What’s more, influencing Social Media takes profit of the “social” phenomena to strengthen the emotional ties that bind people together, creating fans instead of customers.

Social Media is not only about creating and sharing content, but the best experiences achieving when we’re listening, reading, discussing, blogging, commenting, or giving feedback to the rest of the crowd.

In short, social media is about building an effective communication between brands and their environment, helping them to merge a strategy in each social working area

Why Social Media?

Using Social Media for our companies is accept the reality, which today’s environment demands. We’re tired, we need change, we need to have fun, we need to love but above all we need brands, which be authentic, reliable and truly inspiring – not to mention BELIEVE in –  We live in an over-communicated society, where tones of messages try to gain a little of space in our minds, but now the wheel has changed hands. Those traditional advertising methods I communicate – you receive are no longer valid, that’s water under the bridge – or it’s not as efficient as they were before (for being tender to those who think the  conventional communication still has a place in this scenario where we are living just now).

If we intend to innovate, we’d better speak customer’s language, which means we should melt down with , listen , understand them and offer the content that best meets their needs.

Advantages of using Social Media

  • Stays closer to the younger audience, so makes easier predict trends
  • Strengthen relationships between folks and brands
  • Builds loyalty, turning a customer into a fan – they’re the ones who are going to cross the street to buy only from you –
  • Differs from other media reaching the audience in a less intrusive and in a more original way.
  • Connects the brand with a more immediate environment
  • Makes your brand be seen more sociable, familiar and therefore, popular
  • Goes viral: the brand will reach more people in less time – the more you use Social Media, the more spreads –
  • Trustworthy and efficient research tool
  • Continuous Feedback

Social Media Tools

Communication: Blogs, micro blogs, social networks and events.

Sharing content: wikis, google reader, social news and opinion sites.

Multimedia: photo-sharing sites, videos and music sharing, and Live casting.

Opinions and reviews: Review of products/services, communities of FAQs and Wiki-questions

Entertainment: Advertaiment, virtual worlds and game sharing.

Others: Information aggregators

As a sample…

One fact that illustrates the great benefits of Social Media is the landslide victory that achieved Barack Obama during the 2008 cycle in the U.S. election, where Obama elected president, it was clearly Social Media, which was one of the several key factors that gave Obama the differential advantage. The Obama’s organization used Social Media and its tools for spread the word in and connect to his potential audience – also known as fans – It allowed the awareness campaign’s organization, creating an expanded social consciousness and let the people were more closer to Obama in a more intimate setting.

In fact, the White House continues using Social Media to connect citizens with the president and for many more purposes…

What is your take? What do you think about Social Media? I’d like to hear from you.

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