Thoughts and ideas on contents that leave a mark

I often think about how what I do has an impact on people, not only personally but professionally also. In this regard, I believe that creating content is of crucial importance, as is what happens before, during and after the creation, launch and impact processes.

content marketing

Random thoughts and ideas on content creation

I will share with you some random thoughts and ideas regarding the creation of contents that leave a mark:

  • What is your content-creation strategy? – I don’t know what content-creation strategy you follow, if any, but there’s always something you can do to improve the quality of your content so that it is more in line with your community and more useful to your audience. Idea: You could perhaps focus on one type of content and not post with regard to different topics. I’m talking about information that is more in line with your public.
  • How do you know whether your actions are connecting and having an impact? Do they really change? – The actions you carry out have an impact on people (the community) and the way you impact and connect will determine the success or failure of your strategy and the coherence of your brand. In any case, if what you do takes you exactly where you want to go, then that’s OK. Otherwise, you’ll have to ask yourself, “What are we not doing so well? How can we improve?” Idea: start by connecting; then connect repeatedly until you manage to grab the attention needed to earn your audience’s trust; a trust that will turn your audience into clients.
  • Strategy: try something different – My favourite strategy isn’t being visible. But as I said, if it works for you, that’s OK. There’s always time to change anyway. The key lies in trying to be different. The idea of diversifying contents is excellent. However, perhaps it will work better if your contents are more in line with the audience you’re targeting. To this end, choose a mission for yourself, rather than a plan; the mission is always there where plans or strategies fail. Idea: start by being there always, providing contents that make a contribution, help and are useful to others. Remain “everywhere”: create ways of being present always, adding value. Position yourself where your audience’s radar is looking.
  • What comes after content? – The next step after content is interaction. Anything positive that you do will be a great move. – Idea: Answering and clarifying is key. Constant, continued, progressive and human communication with your community is an essential element that works towards the solidity and consolidation of your brand.
  • Objective: being extremely useful  – Your content should first of all focus on how useful it is to the receiver: you should try for ‘actionable usefulness in a single idea’, whenever possible; such an idea should be able to move your audience, from reading to doing. Make the most of your knowledge and experience on how you do what you do: tips that make a difference. We must be extremely useful, that’s the aim. Inspiration will then come of its own accord. Idea: look at what you do best, something that only a few do as well as you do. That is what you must share as useful content. That is what will change your audience.

Photo credit: ctwmarketing.

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How to make the social web work for you

I often receive email requests with a very specific question that, nonetheless, can involve something as wide as the universe itself. Questions such as, “What can I do with my brand/company to position it on the Internet quickly?”, “How can I reach all my potential public present in the social web?” or “I need some advice to make my brand/company grow on the Internet, help me!”.

How to make the social web work for you

I’m outside social media

I don’t really care how others are using the social networks or social media. I used to care but not anymore. What I care about is discovering new paths to make the social web and Internet work in such a way that new business may be fostered, designing new digital roads beyond the social media and making a personal brand, agency or company more useful, connected and valuable. Using the social web and the Internet to develop your knowledge and expertise towards creating change, leveraging your influence towards new opportunities, strengthening processes, people and brands, building scalable ideas and launching new projects beyond the digital noughts and ones. That’s it.

How to get “this” to work

That’s what takes up my time, making sure that you get the tools, platforms, channels, strategies and tactics that form the social web working for you. This is how I do it:

  • Build your own attack. Write posts for your blog, prepare videos for YouTube, create your own social news, organise hangouts, tweet. Anything that helps you get your story across. However, make sure you stay human and interact with people rather than beating them with your message.
  • Form an ecosystem. Segment platforms and define your core value: Facebook to find people you know. Twitter for having conversations, searching and interacting and so forth in other places where you set your online presence. One use, one objective, one action, that’s enough.
  • Create your own framework. No one should trust other people’s framework or job structure. Modify them, hack them if you have to, make them work to suit your needs. Tactics, strategy, time management, work timetable, vacations: find a strcuture that works the way that you work and make it work. As Hugh McLeod use to say “ignore everybody“.
  • Learn from the outside. Extract ideas, learnings and feedback, learn to learn from the social web.
  • Negotiate your time. Use any lack of attention in your favour and create a defined workflow the allows you to structure your personal and professional tasks so that you can optimise each step of the work chain.
  • Do, make and show. Work on your project or idea, experiment, check and then share what you obtained. Seek inputs that can improve your output.
  • Burn the handbookDon’t pay too much attention to any social media preacher. For instance: if you hear that so-and-so only publishes once, try publishing twice that, then thrice that and continue trying out and experimenting, analysing where the breaking point is. Perhaps some won’t like what you do (for instance, publishing too much or placing an interstitial in your website to increase your database) but you may gain visits to your website and end up selling more.
  • Jump on the bandwagon. Take a look at what is trending in social media and jump on the bandwagon by also linking to that content. It will probably help you too. Netiquette establishes that if you find valuable content from a large brand that someone has shared, link to the person, not the brand.
  • Online reputation and blah, blah, blah! Forget online reputation and invest the hours you spend worrying about looking great in doing work that has a great result.
  • Measure whatever makes sense. Focus on metrics that measure what’s important to you; that is, your ROI. Forget the likes, followers or RT unless your job is to collect nonsensical figures regarding an overrated action. Measure the increase in orders, percentage increase in sales compared to the previous year and the one before that. Active users in your database, how many join it daily and how many unsubscribe. How many App downloads you have every week or month and the income received if it’s not a free App. How often is the content you publish shared or how many leads are you capable of taking from your social platform to your point of conversion. Whatever makes your bank account grow will make a great indicator, it’s what you should be measuring.
  • Human sells. Are you selling something? Even if your blog’s main aim is to sell, remain human, be interesting, become involved in what concerns you and add value to your audience. This isn’t the Internet we used to know. Now we have amazing tools that remind us that in order to create digital business we must start by being human. Let’s use it in a different way.

You define it

You know the best thing about it? This sleeps with you every night. It is the product of your work. The best news I’ve heard in years: Choice and not opportunity define your work…or fate!

Photo credit: Ralph S.

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Human is Appealing

I’m not talking about figures or behaviors that we would associate to a fad or a particular bubble – spotted – from my point of view, I would associate it to an explosion, the social web is skyrocketing and is reaching such an enormous magnitude simply because it’s more human and less mechanical. This is the reason why everything we do on it is so appealing and seductive to us – human beings. Commonly, we feel attracted by things that allow us to be more human. This should be a call to action for those people whose mission is humanizing and yes, socializing businesses and brands.

Every day more and more people is being productive in their spare time, in the “”non-work time.” When we lead as machines our business, we are wasting the opportunity of creating conectinveness and resonance. Businesses that start paying attention on how to stay human despite of the technology and grant opportunities to employees as well as customers of connecting and engaging through their work, interactions and transactions, will win a competitive advantage worth of being present in every successful marketing plan.

Human Media as a Strategic Process

We are now expecting human relations, no matter where, when and how happens the transaction and so the interaction. Now the strategy is staying human through the Internet and beyond the social media hype, and yes, making use of the online landscape to reach marketing and media goals. How you conceptualize these processes will help to identify human marketing touch points, which harness the power of the new media platforms and tools and perhaps, step towards the digital ecosystem. This is the strategic part of human media, the one that helps to draw the path so we can reach the market for creating the desired effect on our audience, you can only do that if you connect emotionally with the public, building credibility, trust and showing you are there, just in time, caring about them.

Simply by understanding that staying human is the key, we will see how this perspective drives a fundamental change in the way we relate to other people within interactive environments.

Photo credit: young hr manager.

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Amnesia Ibiza, Humanising the Brand Through Social Networks

This is a Collaborative post together with Aitor Contreras.

humanising the brand, Amnesia Ibiza, Isra GarciaLet me tell you a bit about the job we’re doing at Amnesia Ibiza…The club’s presence and bond with its public is unique thanks to a comprehensive integration of social networks in all aspects of the company. Implementing a sophisticated “ecosystem” of social networks allows the club to start a wide array of differentiated activities which are exclusively dedicated to improving the experience of the fans and to “humanise” the brand in their eyes.

Building an Ecosystem

Amnesia Ibiza has become the leader of its sector at international level with the implementation of an “ecosystem” of social networks whose aim is to garner a closer and more “human” contact with its audience. In this way, the several-times winner of “Best Global Club” at the IMDA becomes again a world reference not only as a club and musical reference, but in its integration, presence and activity on all types of social platforms. The club’s actions, different for each platform, are part of a global strategy which includes Facebook – where they already have more than half a million fans-, Twitter, Google +, Pinterest, Foursquare, YouTube, Mixcloud and a long list of platforms.

Customer care, having conversations with them and solving doubts are only part of the daily actions carried out by Amnesia Ibiza through the social networks. It also carries out other types of activity such as sharing and commenting on music, holding contests, geolocation apps or the live broadcast of Radio Amnesia through its webpage, all of them examples of how Amnesia Ibiza develops a myriad of differentiated actions across its ecosystem of social networks. This is made possible at all times by the total integration of its online actions and its offline activity, and by the club internalising this “ecosystem” as part of its internal structure.

Caring is Focusing on People

In the case of Amnesia Ibiza, the challenge lies in providing our customers with an added dimension to their experience. To this end, Amnesia Ibiza makes a daily effort so that its actions aren’t limited to the physical space occupied by the club. Beyond this, all of these experiences must focus on a personal relationship that transcends the relationship between a fan and their brand. There is an urgent need for us to know that the people out there are, at all times, feeling like they’re dealing with other people [within the company] who work passionately and with whom they can deal with directly on any issue. As a result, we integrate the human aspect we’re trying to strengthen through our online actions so that it rubs off onto the offline experience. This is essential. We’re experimenting continuously with new platforms or new ways for integration so that Amnesia Ibiza can connect ever further with its fans.

A Human Touch Beyond Social

Right now, there is a worldwide community of more than 2 million users on the club’s social network ecosystem, extending to places like Australia, Chile or Japan. We’re currently putting the finishing touches to the strategy and all of the actions for this season. We hope to connect and interact further with many people in different ways without losing the human touch that is currently setting the difference.

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How to Integrate the Social Web into your Business

human mediaPerhaps you don’t know where to start, that’s ok. Every project, person or business requires something unique, a special treat, it’s a new adventure.

On the other hand, perhaps you are tired of listening terms such as social media, new media, human media or social business, social CRM and so on. I believe that it can be annoying when people talk too much about these “buzzwords,” let alone not showing real results or even giving a starting point. Please, we need something actionable and applicable from you, please.

Here you have my “no problemo” approach, I would like to provide you with some movements that may help in your path towards building an online presence. Find here some of the essential points for implementing the social web, social media and so, new media into your business.

How to implement the Social Web into your business

– Strategic formulation: design, structure, integration, implementation and the make-of of a strategy based on general and specific goals. Think about how this fits into the business model, it should be integrated within the overall business strategy and aligned with the offline marketing and communication. Also consider the role that SEO, digital marketing, creativity, web development, APPs and mobile marketing are playing.

– Training and guidance: A must for most of the group, this is something complicated because many brands either allocate one / two people to work on it or go for the outsourcing model. As we have seen many times and you probably know, Social Media is not an isolated case, neither will it do the magic. The real potential lies in integrating people and processes and making them work. You should be looking for interdepartmental work, which means involving all company areas in the online interaction. Make use of the training process to harness that opportunity and inspire those people.

Do not sell complicated to people who come to you to buy simple. Once you have opened their minds and hearts, it is the right time for using the the tools, platforms, APPs, channels and media more effectively, so they’ll have the tools to reach their goals – theirs, not yours.

– Social processes: interactive works, social media customer care, online-emotional touchpoints, community funnel, best practices handbooks (internal and external) and cross media. Basically, offline-online job transformation, taking departments and processes to the social web and developing extended functions.

– Social Media guidance, creation, distribution and leadership: choose someone who is close and in constant contact with your business. They are the ones who should create, distribute, exchange and share social objects: pictures, videos, posts, podcasts, etc. Don’t manage, but lead.

– Development, optimization and understanding of the Social Web Ecosystem: first select the tools, channels, APPs, mediums and platforms. Then develop a highly online-oriented strategy supported by let’s say, two main goals based on the intended typology, quirks and peculiarities. Finally allocate resources and schedule each of them. The result: you have already designed a customized online ecosystem for your business. The main idea is that it allows you to see the big picture of your online strategy.

– Community engagement: lead, build interactive bridges between brands and people, respond, redistribute and filter content, connect and interact with your audience. Say what you are going to do, how, where and with whom.

– Actions: ideas, ideas, ideas, ideas and more ideas. You have only one big commitment, being accountable for the brilliance, you are responsible for the online campaigns and social media actions that will impact your audience, but most importantly, it should be designed to reach your goals: monetization, branding, visibility, virality, direct sales, traffic, etc,

– Reputation, tracking and monitoring: online branding, naming, digital corporate identity, listening techniques (opportunities and threats). Sending reports about what is said about the brand within the online landscape. Furthermore, taking care of the brand, its reputation and carry on with a qualitative and quantitative brand analysis. What happens in our brand atmosphere is really useful in order to get the word out .

– Monetization: set up the techniques and methods which you would help you obtain the expected ROI. You are waiting to get something in return, aren’t you?

Is there any other advice that you would add about the implementation of new media in your business? What is your take on this?

Photo credit: conexus marketing.

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Implementing a Social Media Strategy

I Have been working on that white paper for some months, and trying to figure out how best explain – step by step – a social media strategy, so can guide people who want to develop a serious Social Media strategy for its business, but – and this is a great but – I’m not talking about the process going on, but focused on the development stage.

I’ve followed some steps from the latest projects I’ve been working on and then, put it together, when doing that I knew something was going to happen. It really happened, I was able to design a social media strategy based on the experience that these projects have brought to me.

How to develop a social media strategy - Isra Garcia

Social Media Strategy step-by-step

A. Objectives. Define your goals, have a clear vision where you want to go and how you’ll get there.

B. Analysis. Know your limits, take into account what can help and what can hurt your company, have a plan B, even a plan C. Make a plan, a plan for success and of course, a plan for failure.

C. Rethink step A and B, shake it and see what happens, have some time to mature the ideas and concepts. Are you willing to continue? nice, go ahead!

D. This is what I call the philosophical stage. Same as strategy planning: let you feelings go, paint what you want to represent, define your identity and image – vision – , set up a sense of purpose – mission. Every platform, tool or action taken should have is own identity, features and goals. On the contrary, we’ll be talking about only a mainstream platform. However, all platforms have to be aligned into one workflow.

E. Once you have defined the key elements of your strategy – from analysis (competition, external factors and inside-out approach…)  and brand identity – put ahead in every platform, and visible, what makes you unique.

F. Time to get serious. Brainstorm all the ideas and take what you’re sure you can carry on with the highest levels of accuracy: campaigns, tactics, contributions, team, partnerships, tools, platforms, APPs…everything counts.

G. Do some research about the audience you want to achieve/represent (likes, habits, needs, profile…), competition, limitations, brand identity, market, platforms, singularities…once you get it, structure all the information and resources, so you can draw a map for your strategy. Study also how you plan to tangle platforms and people, because no need to mention that at this point you know that you “want” to segment communities in social platforms

H. Integrate and implement this map in your business model strategy. That is to say, find key facts that can help you to create a consistent social media structure. This is structure is built as it follows:

1. Once you get the platforms, assemble them

2. Build the social media profiles, don’t forget to fill in every criterion

3. Don’t publish it yet, make a draft – draw it if you want first, so management and to board can see and approve it

4. Optimize the profiles: use tools, APPs, resources and tips for giving the profiles a competitive advantage. If is like every other, why should I buy from you?

5. Link profiles: You post and it goes to Facebook, Twitter, LinkedIn…You know what it means right?

6. Set up your blog – at the end is what truly matters – (WordPress rocks) theme, plugins, CSS and ready to roll on

7. How will perform your blog in the social media ecosystem you’ve built? strategy-tactics effect.

I. Set up a trial period for all the platforms before you the launching and see how it works. You can test it inside your company, with colleagues or even with loyal customers. Get feedback, correct, polish and improve it as much as you can.

J. How are you going to market your social media strategy? If you don’t say what you are doing, how will the audience know about you?

K. In order to do step “J” allocate resources: people, calendar, tools, actions and of course budget – this will help you to get better results – Note: It’s really important that you allocate resources not just in short-term, but mid/long-term too.

L. Launching campaign. Do whatever it takes: guerrilla, offline, beta for your customers, offers, discounts, events, website, publicity, PR. Best results are achieved when you cross offline with online media.

M. Use optimization tools as: PosterousPostlingTweetDeck, Tagthebit.ly,  WorkflowyStorifyCurated.byDropBox,MailChimpGoogle WaveDel.ici.ousDocsReaderEvernote…- these are some I’m using now – it will help you to simplify the process and manage better your time.

N. As long as your strategy is on the field and deal with it. Consider – seriously consider – track, monitor and measure everything what you do on the Social Web. Identify how you can best meet your goals (step “A”) by assigning ROI measures. I strongly recommend that you tailor them depending on your goals.

O. Short-term. Don’t worry too much for it. Ensure that all fit in, your community is growing, therefore interactions happening around. People is talking about your brand, get feedback, creating traffic to your blog/website, some conversions

Q. Mid-term. Have it mind. Engagement, loyalty, brand reach, sentiment, sales, effort vs reward, opinion leaders

P. Long-term. What truly matters. Have you reached step “A”? If not, try different

Note: Notice how I haven’t set up a timeline for the time periods. Your mileage can vary: it can go from 3-6 months to 3 years. It depends your product/service and your goals, of course.

R. Time to earn $$$. Beautiful, isn’t it?

What’s your take? With me? What others steps would you add?

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Building a Social Web Framework

Question: How can you build a stronger and effective Social Media ecosystem?

Answer: Designing a Social Media Framework.

Have you ever thought in your social media framework?

Due to the rapid adoption of social media, I’ve come up with a new Social Media Framework aimed to empower Business and Communities beyond Social Media. It’s based essentially on Human Business Interactions.

To me, the social media framework aids comprehension of workflow experiences by describing their components, it also optimizes my social media workflow in an easier way since a framework may include components that are applicable to them all.

Why do you have to care about? because badly designed processes lead to slow and inefficient response of your audience, ineffective communication, wasted time, disappointing experiences and poor degree of engagement. Not to mention driving yourself to nowhere.

Social Media Framework

This is how I’d do it – Actually, it’s how I do it –

Social Media Marketing Framework by Isra García

How It Works

  • Optimize and manage your time in Social Media, designing a Social Media Workflow (link to the complete function model)
  • Did I mention the word sharing? Share news resourcestoolsbest practices, tips and guides through social bookmarking platforms.
  • Rock with Twitter: Use it heavily for different purposes such as, RT useful linksWOM, spread the news, share insights with professionals, learn what is hot, real-time conversations, gain more affluence on your social networking platforms, support interesting initiatives, building a reputation on the field I work on, promote your blog, look for trend topics , getting ideas and enlightening tips from brilliant people.
  • Your effort and sacrifice deserves be known and shared for the benefit of others: Posting papers, concepts, frameworks, reports, projects, strategies, marketing plans or campaigns I’ve developed, so people can get insights from it.
  • Knowledge don’t belong to you nor me, but the universe: Spread what you know, share what others shared with you, teach what you’re good at, learn from everybody, write about how you put in practice these campaigns, or explain how you reached this conclusion that made you point a success and so on. Don’t forget, quote your resources and tell the attributions!
  • Fall in love in “long-term relationships” with LinkedIn: Use it insistently for giving and receiving feedback, reading interesting posts, commenting on them, find your key connections and engage with them, share ideas in the groups discussions, also participating in Q&A (either giving advice or receiving it). Should increase your visibility, it will improve the chances of being contacted. Connect and be connected!
  • Have a break and have some fun on Facebook: Aim it to talk and engage with your friends. Create lists to giving different degree of permissions to your crowd and segmenting the information according to the content you usually share with them. Forget the Social Media Buzz and take a breath – if you wish –
  • Don’t make waves, ride them: Use Google Wave for a collaborative tasks, develop projects, exchange ideas, brainstorming, conceptualize campaigns and seeing how others can enhance your work.
  • Grease the hub of your timing belt: Your blog, Do you love it? No? You must, because it’s the place where all your efforts, time, money and even romantic relationships are going to end up. All you do on Social Media has being meaningful to your blog. If not, I suggest you may want to reconsider your strategy. Give a personality, a sense of humor, a purpose, a regularity,  a bottle of Möet if he wants it and you’ll have your reason to give the very best of yourself in this URL. I always say that your blog is the extension fo your personality. Agree?
  • Managing and optimizing:  As I explained in the post social media resolutions for 2010, it’s essential define your strategy, set your goals and  monitoring your results but, it’s vital not being overwhelmed by its magnitudes. Hence, write down every procedure, pattern or system you follow to implement your social media workflow and start developing a schedule with all the tasks you performs every day, together with the time spent, the activities, the allowance, restrictions, and of course, deviations.
  • Make efficient use of Social Media through the available Social Web tools that best meets your needs: I Use tools as TweetDeck, Posterous, TwitterSearch, GetSocial, ShareThis, bit.ly, tagthe, DropBox, Postling, Storify, Skypecurated.by and many others…
  • Boost your Social Media initiatives with productivity tools as: Mindjet Manager, OmniGraffle, WorkFlowy, evernote, Silverlight and Docs
  • Take care of you – and your people: Monitor, track and follow all what’s being said about the brand (are you the brand? Yes you are!) Not to mention, the thought-provoking ROI. Here you have a few I use: Socialmention, Radian6, Trackur, FlowTown, FollowEye, ChartBeat, Google Alerts.
  • Plan for failure: If it doesn’t work, try changing and adjusting things to your needs. I know how it works to me, for you instead it can be slightly different. Be aware that you need to have hundred of bad ideas to have 1 or 2 great ideas. Do you get the idea?

Does it works for you? How would you enhance it? What would you add? Do you have your own social media framework? I’d like to know your thoughts…

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Social Media Workflow – Optimizing and Managing your Time in Social Media

Social media can be – well, is- truly time-consuming. So, in order to optimise and manage your time, I strongly recommend defining your workflow. That is to say, identifying all the key tasks you do throughout the day and place them into a structure divided into blocks of time. This will allow you to have clear goals for each task and set up milestones.

The Social Media workflow is designed to optimise and best manage your time in Social Media, as well as help you become more efficient and achieve better results.

Here is an example of a Social Media Workflow, which I designed for a Social Media project with the Government some months ago:

Optimizing and managing your time in Social Media

How It Works

First, we planned the Social Media Strategy- what I call the “philosophical stage.” Once planned, we moved to a more complex scenario where we developed, integrated and implemented the Social Media Strategy.

Secondly, we built a Social Media Framework to fit in all the tactics and actions.

Finally, we worked on the Social Media workflow. We took the results of the Social Media Framework we defined by job description within the flow chart and identified a social media process to follow. This was dependent on the possibilities, goals, requirements and resources of the brand we were working with.

Once we had achieved this, we split all the tasks we needed to do into three blocks of time (morning, noon and afternoon) based on a working day of 9 am to 6 pm. Then we organised the tasks by priority- not for ourselves, but for the audience:

  1. Reputation – Listening
  2. Updating
  3. Distribution
  4. Blogging
  5. Planning
  6. Research
  7. Content sharing
  8. Engagement

Basically, this model is aimed at Social Media and Community Managers. The main idea behind it is that by following and consistently tracking this type of model, you will be able to boost performance in less time, with the same resources. This will also lead to a more dynamic and efficient output. But hey! I developed this workflow according to the needs of my team- your mileage can vary and your version can work well too!

What’s your take? Do you have a Social Media Workflow? How does it looks like?

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Social Media Mission Statement

How many times have you heard about the mission statement? I’m talking about, the philosophical description of the organization, team or individual, which is the unbreakable path we should follow to achieve our desirable vision. As the author and consultant Laurie Beth Jones states “The mission statement is centered on the process of what you need to be doing”. In other words, a mission is a commitment that gives meaning to its carrier, through our most deeply values and beliefs – it’s our reason for being. Do you get the idea?

It doesn’t matter if you are receptionist, consultant, broker, community manager, sales representative, CEO, doctor, professor, accountant, waiter, analyst, researcher, bus-driver, or what the heck more…We agree that we’re here for a “reason“, don’t we?

Well, here is mine:

“I help and guide individuals and organizations on “going social“. That is to say, I architect and execute social media strategies in order for them to maximize their reach, build influence and harness the power of global communications building social relationships within an engagement perspective and empowering brands leveraging the audience – all contributing to increased loyalty and trust, in a funny bottom line.”

So, what is your take? Do you have a mission? What is your reason for being in Business?

I’d like to thank Dylan Persaud from Eval-Source, who enlightened me with his knowledge.

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Social Media Framework

Have you ever thought in your social media framework? Since I’ve been here in the States – Oh! Did I mention it before? So yes, I’m in the United States researching and studying about social media trends, expanding my knowledge and gaining new ideas and approaches – I’ve thought in how I could empower other people by architecting and disassembling concepts and ideas for maximize their reach, build influence and harness the power of global communications and build relationships within a social media marketing perspective. So, I thought that explaining how you can manage your social media framework would be a good start, right?

To me, the social media framework aids comprehension of workflow experiences by describing their components, it also optimizes my social media workflow in an easier way since a framework may include components that are applicable to them all.

Why do you have to care about? because badly designed processes lead to slow and inefficient response of your audience, ineffective communication, wasted time, disappointing experiences and poor degree of engagement. Not to mention driving yourself to nowhere.

This is how I’d do it – Actually, it’s how I do it –

  • Did I mention the word sharing? Share news resources, tools, best practicestips and guides through social bookmarking platforms.
  • Rock with Twitter: Use it heavily for different purposes such as, RT useful linksWOM, spread the news, share insights with professionals, learn what is hot now, real-time conversations, gain more affluence and traffic in your social networking platforms, support interesting initiatives, building an outstanding reputation being taken into account in the field I work on, promote your blog, look for trends topics , getting ideas and enlightening tips from brilliant people.
  • Your effort and sacrifice deserves being showed and shared for the benefit of others: Posting papers, concepts, frameworks, reports, projects, strategies, marketing plans or campaigns I’ve developed, so the job people can get insights from them.
  • Knowledge don’t belongs to you nor me, but to the universe: Spread what you know, share what others shared with you, teach what you’re good at, learn from everybody, write about how you put in practice these campaigns or explain how you reached that conclusion, which made you successful, but above all, quote your resources!
  • Fall in love in a “long-term relationship” with LinkedIn: Use it insistently for giving and receiving feedback, reading interesting posts, commenting on them, find your key connections and engage with them, share ideas in the groups discussions, also participating in Q&A (either giving advice or receiving it). Should increase your visibility, it will improve the chances of being contacted.
  • Have a break and have some fun on Facebook: Aim it to talk and engage with your friends. Create lists to giving different degree of permissions to your crowd and segmenting the information according to the content you usually share with them.
  • Don’t make waves, ride them: Use Google Wave for a collaborative tasks, develop projects, exchange ideas, brainstorming, conceptualize campaigns and seeing how others can enhance your work.
  • Grease the hub of your timing belt: Your blog, Do you love it? No? You must, because it’s the place where all your efforts, time, money and even romantic relationships are going to end up. All you do on Social Media has being meaningful to your blog. If not, I suggest you may want to reconsider your strategy. Give him a personality, a sense of humor, a purpose, a regularity,  a bottle of Möet if he wants it and you’ll have your reason to give the very best of yourself in this URL.
  • Managing and optimizing:  As I explained in my last post about the social media resolutions for 2010, it’s essential define your strategy, set your goals and  monitoring your results but, it’s vital not being overwhelmed by its magnitudes. Hence, write down every procedure, pattern or system you follow to implement your social media workflow and start developing a schedule with all the tasks you performs every day, together with the time spent, the activities, the allowance, restrictions, and of course, deviations.
  • Plan for failure: If it doesn’t work, try changing and adjusting things to your needs. I know how it works to me, for you instead it can be slightly different. Be aware that you need to have hundred of bad ideas to have 1 or 2 great ideas. Do you get the idea?

Does it works for you? How would you enhance it? What would you add? Do you have your own social media framework? I’d like to know your thoughts…

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