Human is Appealing

I’m not talking about figures or behaviors that we would associate to a fad or a particular bubble – spotted – from my point of view, I would associate it to an explosion, the social web is skyrocketing and is reaching such an enormous magnitude simply because it’s more human and less mechanical. This is the reason why everything we do on it is so appealing and seductive to us – human beings. Commonly, we feel attracted by things that allow us to be more human. This should be a call to action for those people whose mission is humanizing and yes, socializing businesses and brands.

Every day more and more people is being productive in their spare time, in the “”non-work time.” When we lead as machines our business, we are wasting the opportunity of creating conectinveness and resonance. Businesses that start paying attention on how to stay human despite of the technology and grant opportunities to employees as well as customers of connecting and engaging through their work, interactions and transactions, will win a competitive advantage worth of being present in every successful marketing plan.

Human Media as a Strategic Process

We are now expecting human relations, no matter where, when and how happens the transaction and so the interaction. Now the strategy is staying human through the Internet and beyond the social media hype, and yes, making use of the online landscape to reach marketing and media goals. How you conceptualize these processes will help to identify human marketing touch points, which harness the power of the new media platforms and tools and perhaps, step towards the digital ecosystem. This is the strategic part of human media, the one that helps to draw the path so we can reach the market for creating the desired effect on our audience, you can only do that if you connect emotionally with the public, building credibility, trust and showing you are there, just in time, caring about them.

Simply by understanding that staying human is the key, we will see how this perspective drives a fundamental change in the way we relate to other people within interactive environments.

Photo credit: young hr manager.

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About Isra Garcia

Marketer, Social Media and Digital Transformation Advisor for international brands and agencies, Speaker and Educator. Entrepreneur. Businessman. Lifestyle Experimentalist. Disruption Enthusiast. Principal at IG. Stand OUT Program education founder and Engage-Worldwide &Engage Colombia cofounder, a business transformation & digital leadership agency. Author: Human Media, Mapmakers, Ultraproductivity, Burning Man Quest, 20 Days of Silence and Nonconformists. As well as cofounder of Mapmakers, the most visited Spanish-speaking collaborative platform about change.

Isra is principal at IG, a disruptive firm focused on digital business transformation, working in the last years for more than 35 brands. He was one of the members of the ‘Best Thinkers’ program for Social Media Today. Isra writes for international publications such as Social Media Today, Social Media Examiner, SmartBrief, Social Trends. He has also been named one of the top 20 social media bloggers by Solomon McCown, a well-known Boston-based PR agency.

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