Reality is malleable

You don’t want to listen it’s easy because I know it’s hard as hell. So you have to know the real truth, but you don’t like what lies inside the truth. Then your worldview creates a different reality.

You don’t want to believe that your mission it’s going to happen, mainly because I know it’s not going to happen by chance or while you’re waiting. Unless you go at take the permit to make a dent in the universe.

Your customers don’t want to see your new record sales or new brochure because I know they don’t give a heck about it. They are eager to know how your product is going to change their lives.

The investors don’t want to meet another me-too-entrepreneur with a great idea ready to be funded because I know they’re being sick of wasting their time listening great storytelling. They want shipped ideas that transcend silos and get their own auto-funding first.

Your Instagram community doesn’t want to be bothered with another breakfast pic because I know this doesn’t add value to them. They want the utility you can provide.

Your colleagues don’t want to be told about your trip to Burning Man or Coachella because I know they are your colleagues for a business reason. They want to know about compelling business.

Worldview vs reality

We’re so obsessed with our worldview that we avoid seeing the world as it is, which is the only way to make a real connection. The reality is malleable beyond the way we see, perceive and think about almost everything.

Disruption starts here

Once you see the reality outside your worldview, disrupting the status quo starts happening. Then enhancing yourself, your business or other people becomes easier and real.

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About Isra Garcia

Marketer, Social Media and Digital Transformation Advisor for international brands and agencies, Speaker and Educator. Entrepreneur. Businessman. Lifestyle Experimentalist. Disruption Enthusiast. Principal at IG. Stand OUT Program education founder and Engage-Worldwide &Engage Colombia cofounder, a business transformation & digital leadership agency. Author: Human Media, Mapmakers, Ultraproductivity, Burning Man Quest, 20 Days of Silence and Nonconformists. As well as cofounder of Mapmakers, the most visited Spanish-speaking collaborative platform about change.

Isra is principal at IG, a disruptive firm focused on digital business transformation, working in the last years for more than 35 brands. He was one of the members of the ‘Best Thinkers’ program for Social Media Today. Isra writes for international publications such as Social Media Today, Social Media Examiner, SmartBrief, Social Trends. He has also been named one of the top 20 social media bloggers by Solomon McCown, a well-known Boston-based PR agency.

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