How to dance with uncertainty

1. Be gentle, stay calm, keep a positive attitude, choose your beliefs carefully. Understand your bias and aim to comprehend different worldviews than yours.

2. Understand that change means something like: “this is going to bring something better, bigger and ultimately, happier, but it won’t be like lying on the beach, probably”.

3. Your mindset has to send the following message: “the situation is going to change abruptly, the context is going to change really fast, the map is going to change radically, the market is going to change negatively, mi profession is going to change for the worse, my friends are going to change forever. Change itself requires that I change not only at the same pace but faster”.

4. This powerful muscle you have within it’s called the brain, it’s probably the most amazing thing in the world. And guess what? You possess one. Yeah. It’s far resistant, resilient, malleable and surprising than you’ve ever thought.

5. Look, find and talk to your demons.

6. The most difficult part of uncertainty it’s not if you accept uncertainty or not. The part is when you have to be aware of how your amygdala is trying to sabotage, manipulate and control you.

7. You can’t control everything, this is beyond doubt. Read this, you can’t control people, but you can control yourself. You’d better take advantage of it.

8. Belief in something greater than just you. Believe in empowering people through the work you do.

9. Surround yourself from change agents that help you to see what you can’t see.

10. Leap. Leap. Leap.

Keep dancing.

 

 

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Reality is malleable

You don’t want to listen it’s easy because I know it’s hard as hell. So you have to know the real truth, but you don’t like what lies inside the truth. Then your worldview creates a different reality.

You don’t want to believe that your mission it’s going to happen, mainly because I know it’s not going to happen by chance or while you’re waiting. Unless you go at take the permit to make a dent in the universe.

Your customers don’t want to see your new record sales or new brochure because I know they don’t give a heck about it. They are eager to know how your product is going to change their lives.

The investors don’t want to meet another me-too-entrepreneur with a great idea ready to be funded because I know they’re being sick of wasting their time listening great storytelling. They want shipped ideas that transcend silos and get their own auto-funding first.

Your Instagram community doesn’t want to be bothered with another breakfast pic because I know this doesn’t add value to them. They want the utility you can provide.

Your colleagues don’t want to be told about your trip to Burning Man or Coachella because I know they are your colleagues for a business reason. They want to know about compelling business.

Worldview vs reality

We’re so obsessed with our worldview that we avoid seeing the world as it is, which is the only way to make a real connection. The reality is malleable beyond the way we see, perceive and think about almost everything.

Disruption starts here

Once you see the reality outside your worldview, disrupting the status quo starts happening. Then enhancing yourself, your business or other people becomes easier and real.

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Disruption happens

Disruption doesn’t occur on Conan O’Brien show.

It sometimes happens when you try something for the very first time.

Disruption happens when you launch a ton of bad ideas.

It happens when somebody is eager to enchant a well-defined micro-segment.

Disruption hates the status quo, expectations, procrastination and the fear of losing. But, above all, disruption fights against “average”. It goes beyond the hype for creating something nobody thought it would be possible.

Disruption doesn’t happen and the comfort nor the safety zone. Disruption, true disruption happen at the edges. Out of the limb.

Disruption occurs when contradictions collide. When utopia becomes real.

Disruption doesn’t necessarily mean technology or innovation. It means breaking patterns and interrupting the way things are done.

Disruption is a great tool for disrupting your business or yourself.

Disruption happens because our ego propels us. It increases its impact when it’s shared.

Disruption spaces from the experts and it resonate with doers. The intent with purpose is the key.

Disruption is not a rare thing, but we’ve been indoctrinated to believe that only a few can be the disruptive ones, the chosen ones.

Disruption often comes from noticing things that most of the people don’t.

Disruption means considering approaches that the majority can’t even think of.

Disruption comes during and after experimenting.

Disruption doesn’t belong uniquely to scientific, engineers, visionary geniuses or Silicon Valey folks. It belongs to anyone willing to pursue it.

Disruption is being decentralized by intrepid and bold individuals.

Disruption doesn’t need ID, passports or credit cards. It takes whatever wants with a great deal of authority.

Disruption could be a way of life, work and doing business.

Without disruption, there won’t be forward motion because we won’t have audacity.

No disruption no disruptive economy, and that’s a bad thing. Let’s make disruption our asset.

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How to succeed quickly in the Social Web and the Internet – disruptive version

success easy internetI usually get asked questions by email which seem very specific but are as vast as the universe itself. These questions are of the following kind: “What can I do with my brand/company to position it on the Internet quickly?”, “How can I reach all my potential audience on the social web?” or “I need some advice to increase my company/brand on the Internet, help me!

Some are even more bold and direct: “What do I do to be successful in social media?”, “How do I maximise my effort on the Internet and social networks to obtain real results?”, “I need any type of advice you can give me to get results in social media” or “Could you give me any idea to sell more online?”

Success awaits you

Clearly everyone wants to be successful on the social web and Internet. And, of course, they, want that success to be fast, simple, effortless and using a special trick you download from the Internet. Oh, and I forget! It must also be free.

This is the answer to those who ask how to quickly be successful on the social web and in social networks overnight:

  • Help out a lot. Helping out isn’t taking advantage of a situation.
  • Share large amounts of useful and valuable content. Sharing doesn’t mean your own content.
  • Make it visual: use photos and videos. Remember they must be useful and valuable.
  • Say what you think. Be yourself. Use your own voice.
  • Just accept that many people won’t like you. That will help you focus on those who do.
  • Decide what it is you want to do and do it.
  • If you have something to say, say it.
  • Create chaos, start revolutions, bring about disruptive innovations, go against the flow.
  • Launch as many ideas as you can. Start things that are easy and quick to start, take on small risks.
  • Adopt a small movements strategy – those are the ones that matter.
  • Market what you do, make the most of every occasion, however small. Everything can be communicated. Marketing involves coherence, intelligence, subtlety and results. However, self-glorification means laziness, selfishness, despair and babble.
  • Do whatever may create change in people/customers and show it to the world.
  • Make your strong point your life constant in your daily work flow. That’s how you’ll be creating something that no one else usually does.
  • Come up with a blog that serves a purpose to both you and your audience, a blog that makes them better. Create it, launch it against the market and blog 366 days a year (yes, you read it right, 366!).
  • Don’t work for the likes, comments or RTs. Do it to get deeper into the problem and find the solution.
  • Consider euros in the bank as your end measurement. And work towards achieving them.
  • Invest time, Sundays, nap times, holidays, vacations and Christmas to creating your personal brand.
  • Connect in the most human way possible with the people you know in the social web. That’s what they’re expecting.
  • Use the social media universe  – not the other way round!
  • There’s life beyond LinkedIn, Twitter, Facebook, Instagram or Pinterest – just kidding!
  • Forget about online reputation and invest time in monitoring, analytics, ROI and online branding.
  • Ignore Whatsapp.
  • Be very active. You should be everywhere at all times, helping and being useful.
  • Don’t take calls while you’re doing important work.
  • Close Twitter, Facebook, LinkedIn and your email and do what needs to be done to make an impact.
  • Don’t accept meaningless meetings, only those with clear objectives, a defined agenda and with people in charge at every step. That is, accept only 5% of your meetings.
  • If you want to do business, go do it. But don’t say you’re going to network at an event if you’re there to do business.
  • Don’t go to so many conferences, seminars or workshops. Instead, spend more time with a blank sheet of paper and do, experiment, fail and try something different.
  • Being an expert won’t help you to be successful. It will only serve to see how wide, round and deep your own bellybutton is.
  • Change masters degrees and advanced courses for blogs, videos, TED conferences and your own experiences.
  • Trace your own plan, establish your goals, develop a strategy and find your spark.
  • Don’t say you’re an online/social entrepreneur, prove it!
  • Use all your followers, readers, fans and connections to promote those beneath you. It’s easy, doesn’t take much time and it seems to be a strategy that works.
  • If no one offers you to take part in an event, workshop, initiative or movement, build one yourself and invite yourself. Think of something amazing.
  • Results are king, not content.
  • Take the maximum possible number of fans, followers or whatever you want to call them to your website.
  • Use calls to actions wherever you go.
  • Take care of your community.
  • Talk to clients and ask them in what other ways you could help them.
  • Stay human and value human relationships above everything else.
  • Transparency, honesty, authenticity, coherence, being consistent and passionate, excitement and determination are the keys for anything to work.

I told you, overnight. You want to be successful? Then go and be successful.

You don’t claim or pretend victory, you win it!

Photo credit: marsmet541.

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3 New Economic Forces in the Digital-Human Era

The revolution we’re experiencing is essentially the result of 4 factors. The collision of three new economic forces (the economy of sharing, the economy of attention and the economy of connection) with a disruption of the system.

Economy of Sharing

It all starts with the economy of sharing, changing the way in which this interconnected world which is, digitally speaking, increasingly human, works.

The rule is easy: the more you share, the greater impact you have, the more you make a change, the more you contribute and the more you have.

Economy of Attention

Attention is the new currency in our society. It is one of the rarest and most precious resources we have. It is a good that generates business. It is what the media, marketing professionals, the Internet and any of us fight for everyday.

We work towards being given permission, permission to tell a story that connects.

Economy of Connection

I believe that we should pay more attention to understanding how we work in this digital-human economy enabled by a connection and the democratisation of information and, therefore, power. The world we live in requires us to train a growing number of people with the skills and know-who to survive in it. This is achieved, mainly, by connecting.

A divide exists between projects in the economy of connection: those that create connections and those that don’t.

Internet is a connections machine. Every popular project on the Internet: Twitter, Facebook, LinkedIn, eBay, Amazon, etc., exists to create connections between human beings. Prior to the Web this would have been difficult or impossible to do.

When you tell us about your company, project or initiative, you must first of all tell us how it’s going to help us connect. Everything else will work on its own.

Without interaction, there’s no relationship. Without a relationship, there’s no connection. Without a connection, there’s no change. Without change, there’s nothing. And so, without sharing, there’s no connection; and, without a connection forget the attention, and without the attention, there’s no transaction.

Disruption Means New Inputs

The disruption of the system and accepting chaos as another standard asset has increased the possibility of creating revolutions. In the era of attention, connectivity and sharing, the social web isn’t going to save your business. What is arising feels more like marketing: it’s more improvised, it’s based on innovation and inspiration, and it involves the connection between people, and less like a run-of-the-mill job in which you must do what you did yesterday, only faster and cheaper.

The social web started as a revolution in the way people connect, share and draw attention, as well as learn and communicate. These effects cannot be undone.

In this digital-human environment, these three new economic forces warp, interrupt and disrupt the balance of functions in the industrialised system based on values, skills and knowledge which stopped being useful some time ago.

Photo credit: Paul Wall Bank. NAHZ37ZV2RKY

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