Too fast will kill excellence

The idea is amazing, breathtaking and really disruptive, but we need something fast that creates value in the marketing and in our potential buyers. We need innovation, yes, but only when we succeed quickly first. This is the everyday battle gains the excellence. I’m talking about the most complicated part when you’re an entrepreneur, businessmen, CEO or when you belong to the marketing industry. It’s not a question about high-quality ideas, yet great ideas are dying so well. What the first sentence means is the erosion of launching and execution. And the frustrating ability to kill a business opportunity.

“Your great idea doesn’t sell anymore”

“We need something greater than a simple idea”

“We should execute practical thoughts, not good intentions”

“We’re here for the adventure and action that comes with it, not for having ideas”.

Every time this is happening, it’s the beginning of the end. And, as this critically affects work quality and performance, it’s only the begging of a painful end. Fat is important. Being fast it’s being smart. Having ideas it’s only having ideas.

And yet, being too fast only will bring misfortune and bad results. It’s worse than doing something mediocre. That is to say, fast can destroy excellence. Both are anything but diametrally opposed.

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Vote for the work that matters

I’ve an idea, when asking for vote (whatever), first encourage voting for other people’s work, not yours. And second, give credit to those who are excelling.

The work that really makes a difference and creates resonance is the work that comes up to the surface naturally by its brilliance, excellence isn’t an accident, nor depends on others opinion, no less than their vote – or approval. It’s something personal and it happens when someone decides to put all her energy, effort, passion and enthusiasm in trying to change those that impact with that project, idea, business or social initiative.

Don’t look at popularity, or recognition or re-affirmation as KPIs for the work that matters. Seek to do the hard task, commit for the big responsibility, walk the rocky road, seek the uncertain path, stand out in the middle of complexity. These are the moments when the important work occurs, that job, the one that leaves positive impact on people.

Another idea, invest the time you spend on promoting your work as the best in the world, in providing value and utility to your clients, readers or community, keep making something happen and breaking new ground. Be generous.

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