Conference GO SOCIAL: Step Into a New World of Opportunities

For those of you who have and for those of you who haven´t managed to attend the conference I spoke about GO SOCIAL in Fundesem Business School into the International MBA area , I invite you to click on the link below. Find out multiple ways to go beyond social media, add an extra strength to your business and enjoy a very up-to-date speech.
Go Social: Step into a New World of Opportunities…by Isra García.

Click here to view the presentation slideshow

Click here to view the conference



What’s your take?

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15 Tips and Howto’s to Empower your Social Media Career

practical advice on social media

I’ve been asked several times for some students, that I should put together practical advice on going through the social media pathways and how to avoid the pitfall. Well the pitfall – meaning failure – is part of the game – However,  I can definitely take some concepts that best have been worked for me through these almost 4 years of adventures and experience in Social Media and list them.

15 Tips and Howto’s to Empower your Social Media Career

1. Hang out!

Meet people outside the Social Web. You’ll engage with them by meeting them personally in real-life. This is goal of Social Media. isn’t it?

2. Be an  entrepreneur

Start things, try, fail, make things happen, make business, set up social media initiatives, create needs, anticipate trends, trust in your gut…

3. Screw it, let’s do it!

Life spent wishing is life wasted

4. Manage your Social Media Time (idea by ChrisBrogan)

In order to engage, connect and interact with the community, you need to set up a social media policy, which allows you to manage your social media time, not for the sake of your time, but for creating the perfect relationship between the community and you.

  • Reading/listening: Spend 2/4 of your time reading and listening blogs, posts, updates, comments and so on…you’ll have a full understanding of what’s going on in your community, not to mention learning, thus gain insights and expand your knowledge, which is always great!
  • 1/4 Commenting: How do we expect people connect with us if we don’t reciprocate? We just expect comment from other people, but what about themselves? If we do so we’ll build a trust-based relationship with our audience and suddenly, we’ll realize that we’ve influencers and “high value partners”
  • 1/4 Creating: And the last one, create content, your content is important and is also essential to get you known – I’m not talking about quality and relevancy, we assume that – but at the end is auto-promotion, so my advice is promote your content 1 time for 20 times you promote others’ content.

5. WOM is your best friend

Nowadays, the WOM is the best marketing ever. The good news? In Social Media he’s our best friend, let’s see how we can make an effective use of him…

6. Social Media World

Offer social media platforms to collect feedback and at the same time-sharing and interacting.

7. Learn to say thank you

Say it! Do it publicly and please, customize your message, avoid mass untargeted messages.

8. Connect!

Connect your audience, create your tribe, start with a small group of people first. It’s a hard and slow process, it requires consistency, transparency charisma and imagination. But, let me tell you, that when you start seeing the results, it’s worth to make this effort.

As SethGodin says, you don’t need a keyboard to lead, you just need the desire to make something happen.

9. Network

Hell, yes! We’ve not talked about it yet!  Build a network, join social media associations or communities as Social Media Today, Social Media Marketing, word of mouth marketing association, third tribe marketing, mashable, techcrunch, adictos al social media, social mediopolis, life hacker or inbound marketing to name a few.

In all this groups, there’s a great amount of information exchange about social media and other related subjects. These are fantastic places to get in touch with what’s hot in social media, upcoming trends, but also to connect and engage with other professionals, enthusiasts and even businesses. Here, in Social Media, the opportunity has no name!

10. Breakeven point

Find you breakeven point – between professional and personal life. Establish beforehand which platforms are going to be for professional use and which ones for a more personal and private use – if you think you may have – In my case, I use Facebook for chilling, bragging, whining and so on with my people, I like to know what are they up to. I’m afraid, but unless I know someone who had me as a friend, I’m not going to friend her/him. However, they can always find you on LinkedIn, Twitter, foursquare, blogs…Does it make sense?

11. Multi-task

Be ready for being a multitask, owning your own Social Media brand, working as a freelance for big agencies, setting up synergies for collaborating in bigger projects, working for big brand, travelling, giving business talks, teaching Social media classes, posting regularly, commenting every single interaction, helping out others, having friends, family and even girlfriend/boyfriend…It’s OK to have 30 or 40 windows opened, it’s OK to have 100 passwords, is ok following and managing 10 communities, is Ok Posting each day in 5 or 8 blogs…at the end you are a Social Media Rockstar, right?

12. Always IN

Forget vacations, I said that because with Social Media you always should be on the top of the wave, doesn’t matter if it’s with a laptop or with a smart phone, always IN

13. Plan for failure

As we said before we’re on the gates to a new world, so there’s a lot to discover, learn and win. Nevertheless, as we don’t know what’s going to happen, you’d better have a plan B, C D and even E. Have always a contingency plan.

14. Your Spark

Everybody has a spark, if we take it from the foundation that we’re all different, and we won’t find another person identical to us. Then, as everybody has something that makes her/him unique – call it the Spark – You’ve one, Did you find it? Yes? How would you apply it? Is your Spark the ability to connect with people? To be open-minded? Catalyst for change? Heretic? Leader? Think about how you can use your Spark to boost your Social Media rock star Career…

15. Attitude

Did it mention before? A strong willing attitude for being remarkable, following your dreams or make a difference are sings that you are a social media rock star and if not, no worries, you can learn them, nobody is born being social media rock star.

What’s your opinion? What other tips would you add to the list? What’s left?

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New Media: Time to Go Social!

empowering business and communities

Go Social

You know that there’s something beyond social media, do you? We’re on the gates to a new marketing and com world, and the funny thing is that no one can predict how it will be! It’s time to move our business from a passive social media attitude to  a more active one!

Now, we have more power than ever and yes! We can make a difference through social media, we can change the way our business communicate and starts taking advantage of this new world of opportunities. Now it’s the time when you want to stop playing and get serious, it’s time to go social!

Why?

Let me be clear, I use the term Go Social for empowering business and communities through human interactions beyond social media. It’s actually what I’m doing, and honestly I love it!

How?

How can we go social? Well we can go primarily by developing and implementing social media strategies for maximizing the reach, building influence and harnessing the power of global communications through human relationships within an engagement approach.

Let’s see how it changes:

  • Go Social is here because noise is dead, we talk about conversations.
  • There’s a 2 way conversation, authentic conversations are happening due to go social
  • Go Social gives them: Their voice is what really matter – I’m talking about audience’s voice, not your, what did you think?
  • Go Social is about listening – truly – Listen what they have to say and acting so
  • We’re living in an environment where content in the king and Go social makes it possible.
  • Give and get feedback, Go social is Being a learner as much as you’re a teacher
  • You guessed, at the end Go Social is all about Human Interactions

The Point

Go Social is achieving an effective and long-lasting communication between our public, through an authentic and genuine based human relationships.

Go Social inside Social Media, makes possible empowering businesses and communitites developing relationships and leveraging the audience.

You see, it’s all about human relationships and people, not platforms and tools.

Are you with me?

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Go Social – Social Media: Step Into a New World of Opportunities

On Friday, September 24th 2010, I’ll be talking about: “Go Social – Social Media Step into a New World of Opportunities”

Empowering Business and Communities Beyond Social

“Isra García, responsible for the project “La dipu en la red”, developed for the County Council of Valencia, encourages you to speak the language of people: “Let’s speak Social Media!”

Enrico Ahrens Solera Program Director (IMBA) in Fundesem Business School.

As the starting point of my talks around Spain and South America, I’ve the pleasure to do it in the Business School, in which I’ve grown up both as a person as a professional.

Who Should attend?

Social media enthusiasts, community managers, marketers (traditional and digital), people from communication and advertising, developers, creatives, 2.0 beings and all kind of folks that want to go deeper in this thing called Social Media and what evolves it.

Why Should you attend?

Because you know that there is something beyond the social-networks. Because we are on the gates to a new marketing world and the way we used to communicate one each other has changed, has evolved into what we know today as Social Media. Because traditional advertising methods are no longer valid as they were before. Because we live in a overly communicated world, and we need to innovate and be remarkable and yes,you guessed, with Social Media, we can do it! Basically, because we are going to move from thinking to doing. You will learn how to draw and integrate some powerful Social Media concepts ( from social media business strategy to social media personal branding, to name a few…) Social Media is a topic in which everybody has an opinion or let’s say, something to say, but scarcely does any body put a solution on the table. Well, I will not tell you how to make a million $, but I will tell you how to use Social Media to keep on track and don’t lose insight.

To those who want to start moving their marketing into alignment with this new world. Go Social with us and discover what it truly means.

Let’s speak the language of the people, let’s speak Social Media


What you’ll learn?

You have heard from everyone that you should get started, ok that is cool. But, now what? Let’s explore some potential concepts and talk about how it could work for you from a significant perspective. At the end, this is about to make business, increase your profits, lower the investment and double the income, more profits with fewer resources. Is not beautiful?

If you believe in Social Media and you attend this conference, you will be able to:

  • Understanding what is social media and if it works for you and your business
  • Having a social media plan for your business to follow
  • Realizing how Social Media changes the communication process in your business model
  • Managing and optimize your time and resources in Social Media
  • Empowering yourself – and why not, your business – using Social Media a potential tool
  • Learning what the best a most useful social media tools are
  • Meeting the social media environment so you will be able to choose what social platforms best meets your needs
  • Restarting all over again using social media as a catalyst for change
  • Learning what to do is helpful, but is much more learning what no to do if you want to live from Social Media
  • Real case studies where you will learn how to develop a Social Media strategy and integrate it in your general strategy
  • How develop and carry out geo-location strategies to amplify the reach of your business services

Are You Coming?

Click here to attend this conference!

Far away? Busy? No way to make it?

Yo may follow the conference online in Fundesem tv, either in real-time or when you like.

#gosocial

Moreover, you can follow the conference via twitter, through the hashtag #gosocial. It’ll give you the opportunity to join the conversation, even if you can’t attend the event. You just need to find #gososocial and you’ll be ready for asking questions and networking with others.

Make sense?

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