Enchanting customers

Maintain the price even if the competitions increases it.

Extend the guarantee for an additional one more year.

Reward new customers with educational value.

Develop a gratification program aimed to every loyal customer that buys from you.

Build better products, products that best meet people or business needs that are already your customers.

Two months after every sale, ask your customers five (or more) questions related: how they feel about the purchase, what it was the real value the product added, what’s missing from the original promise, how it can be improved and what else you can do for them without an additional charge.

Build a more complete, dynamic and useful set of services.

Don’t sell the information you get from your customers.

Send email marketing just for addressing your customers queries.

Make visible and big the must-know information placed at the most invisible sections, the fine print basically,

Build the first base of 100 customers, get to know them, interact with them. Serve them. Please them. Meet with them every year.

Create, at least, three peripheral services that increase the product or service value, and add no extra cost to your customers.

Reply to every person that reaches to you.

Don’t wait to gain the trust of your customers, trust them first.

Teach your employees how to lead, how to listen, how to persuade, how to stay human and how to enchant.

Most of the people, especially the persons who you want to sell. They’re not worried about:

  • Paying a little more.
  • Telling their friends.
  • Go the extra mile for buying from you.

If the transaction comes with dignity, trust, vulnerability, utility and a smile. That’s what enchanting customers are all about.

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17 habits for staying human

People and business that stay human through the Internet. Thus, harness the power of this connection economy, they practice the following every day “staying human” habits:

1. Addressing people by their names.

2. Making jokes. Saying funny things. Don’t take matters too seriously.

3. Don’t take problems as something personal.

4. They feel more, instead of thinking more.

5. Listening, really listening for acting accordingly.

6. They practice active listening: verbal confirmation & verbal communication.

7. Demonstrating with results that they are paying attention to what you are saying.

8. Making compliments that make sense. Sincere, descriptive and insightful ones.

9. Giving constructive feedback, instead of criticizing.

10. The don’t complain about you, they try to change what they don’t like by turning the situation upside down.

11. Responding assertively to critics, complaints or troll attacks.

12. They ask interesting, propelling and descriptive questions all the time.

13. Being real persons instead brands or companies. They let you know who is the person behind the digital channel.

14. They know how to tell compelling  and sticky stories.

15. Asking you for advice, acknowledging they don’t know about certain things.

16. They do their best to surprise you every time they can.

17. Practicing generosity, don’t ask anything in return. They just want to add some kind of value to you.

As you can see, most of this habits are little techniques that you can (and should) implement every day. You’ll stay more human, and this will make a big difference in your community, business, clients and the world.

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