Too fast will kill excellence

The idea is amazing, breathtaking and really disruptive, but we need something fast that creates value in the marketing and in our potential buyers. We need innovation, yes, but only when we succeed quickly first. This is the everyday battle gains the excellence. I’m talking about the most complicated part when you’re an entrepreneur, businessmen, CEO or when you belong to the marketing industry. It’s not a question about high-quality ideas, yet great ideas are dying so well. What the first sentence means is the erosion of launching and execution. And the frustrating ability to kill a business opportunity.

“Your great idea doesn’t sell anymore”

“We need something greater than a simple idea”

“We should execute practical thoughts, not good intentions”

“We’re here for the adventure and action that comes with it, not for having ideas”.

Every time this is happening, it’s the beginning of the end. And, as this critically affects work quality and performance, it’s only the begging of a painful end. Fat is important. Being fast it’s being smart. Having ideas it’s only having ideas.

And yet, being too fast only will bring misfortune and bad results. It’s worse than doing something mediocre. That is to say, fast can destroy excellence. Both are anything but diametrally opposed.

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Disruption happens

Disruption doesn’t occur on Conan O’Brien show.

It sometimes happens when you try something for the very first time.

Disruption happens when you launch a ton of bad ideas.

It happens when somebody is eager to enchant a well-defined micro-segment.

Disruption hates the status quo, expectations, procrastination and the fear of losing. But, above all, disruption fights against “average”. It goes beyond the hype for creating something nobody thought it would be possible.

Disruption doesn’t happen and the comfort nor the safety zone. Disruption, true disruption happen at the edges. Out of the limb.

Disruption occurs when contradictions collide. When utopia becomes real.

Disruption doesn’t necessarily mean technology or innovation. It means breaking patterns and interrupting the way things are done.

Disruption is a great tool for disrupting your business or yourself.

Disruption happens because our ego propels us. It increases its impact when it’s shared.

Disruption spaces from the experts and it resonate with doers. The intent with purpose is the key.

Disruption is not a rare thing, but we’ve been indoctrinated to believe that only a few can be the disruptive ones, the chosen ones.

Disruption often comes from noticing things that most of the people don’t.

Disruption means considering approaches that the majority can’t even think of.

Disruption comes during and after experimenting.

Disruption doesn’t belong uniquely to scientific, engineers, visionary geniuses or Silicon Valey folks. It belongs to anyone willing to pursue it.

Disruption is being decentralized by intrepid and bold individuals.

Disruption doesn’t need ID, passports or credit cards. It takes whatever wants with a great deal of authority.

Disruption could be a way of life, work and doing business.

Without disruption, there won’t be forward motion because we won’t have audacity.

No disruption no disruptive economy, and that’s a bad thing. Let’s make disruption our asset.

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Innovation and digital skills

I was asked by Heidi Obschil to contribute in a collaborative article, about innovation and digital skills, for The Business Value Exchange. Here’s the final result for the complete article, which includes various perspectives from other professionals around the globe.

How to fuel Digital Progress







Original article: The Business Value Exchange.

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