Social Media is not your Job

Social Media is a distraction…

Unless it’s your job. I hear and read that ‘social media’ isn’t working, that it offers no results, that it’s a distraction, that it prevents you from doing the job that matters, that it’s a waste of time, taking up most of your time and leading nowhere. I believe it depends on how you use it, who uses it and the purpose behind it. Like everything else, there are different sides to it. Perhaps, interacting with people, building relationships with them, creating emotional bonds, offering and getting feedback, answering private messages on Facebook requesting information, building brand perception, starting conversations, reading blogs, sharing useful information, creating leads, calls to action that work, reading many RSS feeds, adding value to your community and much more is actually your job.

A Challenge For You

Many people will tell you they can’t find the time to do all that. Let me challenge you here by asking the following: Would your business improve by doing all of the above? We often do all this on automatic, without paying attention to the most important side of it: the human side, the side that makes you care about the people you connect with. Even if it isn’t part of your job, we all connect and interact with people online. Could it be part of your job?

The Other Side

All that work we believe has nothing to offer, which we occasionally believe has nothing to do with us, is really part of what the new Internet has to offer us with regard to unlimited interaction, relations and information. We could find something to do and do it endlessly until we hit a wall. You’ll probably find it isn’t your job to do it or that you didn’t find the results you were expecting with it or that the processes aren’t fast enough. OK then, we can try hundreds of platforms, tools and practices to experiment with: something is bound to happen. All this in addition to what the community has to offer us, what goes on in Twitter, on your friends’ walls, on your Facebook home page, on your Pinterest board, in your blog, the constantly updated information in your RSS feed.

However, many of us remain unperturbed, doing what we’ve always done, thinking that the Internet isn’t our job: it’s just a way of getting away from the noise, it doesn’t mean that it has a positive impact on our decisions or plans…

How addicted are you to the social media? What would happen if everything that could be your job was something that mattered to you? Could you create online work processes to work on for two hours on Monday and Wednesdays?

Photo credit: careers guardian.

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Adding a Human Touch to the Social Web through Human Media

human media - isra garciaI’m not talking about re-inventing the wheel, but to make the wheel working for us. The media revolution it isn’t about what the platforms or tools can do for us, I think it’s more about how human interactions can change the outcome for business, people and the environment.

Human Media

It changes the point of view, refocus your strategy, it takes you far from the social platforms and talks plain about them, it’s just a simple means of expression neither more nor less. Human Media means paying attention to what truly counts, people and their interactions and also, how their abilities, competencies and skills plays an important role in this networked society.

The Reality

Have you ever felt in love with a laptop or even with Facebook? Have you ever thought in Twitter whenever you have experienced joy, happiness or nostalgia? Do you prefer going on a concert with your best friend or perhaps with your iPad? Whenever you have felt defeated, who was the one that was by your side, LinkedIn or a relative?

Then, why do we put so much emphasis on Facebook, Tweetdeck, Hootsuite, Google reader, Foursquare, Pinterest, Instagram, and so on? Don’t you see that information technologies, last-generation software, devices or APPs are relatively nothing without the human component? Without human interactions and thus, relationships we never won’t be able to reach our customer and touch their heart, soul and mind. Social media it’s a emotions, abilities and interactions catalyst.

Human Art

Social Media is a means of expression capable of creating change that changes people in real and meaningful way. If so, then Human Media is the brush that allows you to draw in the canvas of media and marketing, so you can create human relationships.

The Human Media challenge lies in identifying the human part of the Internet, as well as persons and emotional part of businesses – I would dare to say that even the interpersonal part. It’s not about programming tweets, post content as if there’s no tomorrow or overwhelm our audience with excessive promotion and intrusive marketing, nor even share for the sake of share, no. We’re talking about transmit what we are, people who can add real value to the mission of businesses or individuals.

Back to the Past

Human Media demystify the web 2.0, it takes as it’s principle the change from 2.0 to 1.0 empowering the human relationships through the vast possibilities that we can harness, the potential is endless.

Up until now, we have seen how social media grants power to the artificial thing, the flip side is that Human Media tries to take the marketing back to human nature, where it should be, among people.

Changing the focus and how people see the online landscape won’t be easy, but it’s necessary. Technology and social media won’t change the world, people will, so why not constantly focus on that?

Photo credit: workingtropes.

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Rational vs Irrational!

2231275834_6c1349ed9aI was at the forum about communication strategy in Fundesem discussing with the assitants and the speaker about the rational versus irrational…

As was a subject that seemed interesting, I decided to deepen…Of course! I asked several people if they consider if  there was nothing to be neatly separated, if  it was impossible to take a decision only with the reasoning or only with the emotional. Then, as  overall conclusion I find out that people equate being emotional with being irrational… but nothing could be further from the truth. If the situation calls for crying and someone is laughing, then that is irrational… not emotional. People who can “emote” are usually the people that have the ability to be very fluid and understand a situation at hand quick enough in order to make a valid, proactive snap decision… which can also include reasoning. There are benefits to being emotional and there are benefits to reasoning. An entire subject of logics was created to teach people how to think — but it doesn’t discount the person who is also emotional. In fact it can be a real asset!

I’ve also discivered that There are many different kinds of decisions and the division is more between the Cognitive and the Behavioral. Some decision can be made with one or the other and some with both. The gate is the type of decision being made, a nuance often overlooked.

The more complex is the problem, the less likely it is that we can completely isolate our emotional motives from our rationale calculations. This is because our instinct to act on our gut feel is still too strong; it had been a driving force behind behaviors of our ancestors for much longer than rational thinking had. Sometimes it takes a great effort to chose the rational path, so strong is the instinct. And sometimes gut feel gives us a better answer. But I think it happens less and less often, since the models we use get a little better with every generation (with a certain element of random fluctuation, of which the current crisis is a good example.)

In addition to this. I would like to add that in some extent we are referring to the  Emotional Intelligence which is seen more as an exceptional advantage in today’s corporate world. In fact, there are courses taught all over the world. The term emotional intelligence describes the ability to identify, assess emotions of one’s self, and others. Look, if the situation calls for a complete rational decision then one would have to base the decision on logic and vice-versa. Usually decision call for a mixed approach. It leads me to think that all emotion is involuntary when genuine.

To end up as an afterthought, I would like to quote a fragment of ‘Life on the Mississippi’ : ‘And mind you, emotions are among the toughest things in the world to manufacture out of whole cloth; it is easier to manufacture seven facts than one emotion’.

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