Reality is malleable

You don’t want to listen it’s easy because I know it’s hard as hell. So you have to know the real truth, but you don’t like what lies inside the truth. Then your worldview creates a different reality.

You don’t want to believe that your mission it’s going to happen, mainly because I know it’s not going to happen by chance or while you’re waiting. Unless you go at take the permit to make a dent in the universe.

Your customers don’t want to see your new record sales or new brochure because I know they don’t give a heck about it. They are eager to know how your product is going to change their lives.

The investors don’t want to meet another me-too-entrepreneur with a great idea ready to be funded because I know they’re being sick of wasting their time listening great storytelling. They want shipped ideas that transcend silos and get their own auto-funding first.

Your Instagram community doesn’t want to be bothered with another breakfast pic because I know this doesn’t add value to them. They want the utility you can provide.

Your colleagues don’t want to be told about your trip to Burning Man or Coachella because I know they are your colleagues for a business reason. They want to know about compelling business.

Worldview vs reality

We’re so obsessed with our worldview that we avoid seeing the world as it is, which is the only way to make a real connection. The reality is malleable beyond the way we see, perceive and think about almost everything.

Disruption starts here

Once you see the reality outside your worldview, disrupting the status quo starts happening. Then enhancing yourself, your business or other people becomes easier and real.

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Disruption happens

Disruption doesn’t occur on Conan O’Brien show.

It sometimes happens when you try something for the very first time.

Disruption happens when you launch a ton of bad ideas.

It happens when somebody is eager to enchant a well-defined micro-segment.

Disruption hates the status quo, expectations, procrastination and the fear of losing. But, above all, disruption fights against “average”. It goes beyond the hype for creating something nobody thought it would be possible.

Disruption doesn’t happen and the comfort nor the safety zone. Disruption, true disruption happen at the edges. Out of the limb.

Disruption occurs when contradictions collide. When utopia becomes real.

Disruption doesn’t necessarily mean technology or innovation. It means breaking patterns and interrupting the way things are done.

Disruption is a great tool for disrupting your business or yourself.

Disruption happens because our ego propels us. It increases its impact when it’s shared.

Disruption spaces from the experts and it resonate with doers. The intent with purpose is the key.

Disruption is not a rare thing, but we’ve been indoctrinated to believe that only a few can be the disruptive ones, the chosen ones.

Disruption often comes from noticing things that most of the people don’t.

Disruption means considering approaches that the majority can’t even think of.

Disruption comes during and after experimenting.

Disruption doesn’t belong uniquely to scientific, engineers, visionary geniuses or Silicon Valey folks. It belongs to anyone willing to pursue it.

Disruption is being decentralized by intrepid and bold individuals.

Disruption doesn’t need ID, passports or credit cards. It takes whatever wants with a great deal of authority.

Disruption could be a way of life, work and doing business.

Without disruption, there won’t be forward motion because we won’t have audacity.

No disruption no disruptive economy, and that’s a bad thing. Let’s make disruption our asset.

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