Thoughts About Facebook Open Graph, Road to the Semantic Web

The basic premise of Facebook Open Graph is that, information about the user is shared and disseminated as it was IDs, which are connected to different platform sites. This sites translate this information into preferences, likes and habits depending on their purpose, and interpret them as a recommendations and suggestions based in what users have in their Facebook profiles.

Facebook Open Graph establishes a link between the objects represented in the graph (people, notes,photos, events, links…) and the connection to them (people you may know, tags, familiar/friend relationships, shared content…) Every time we say “I like” (new form of “become fan”) we’re giving to the Facebook graph API information that will spread virally among sites  as Pandora, Glue and sites we have never heard about it.

Facebook Open Graph seems to state that, it’s the formula to engage with users tailoring their wants, desires and likes, so they can deliver an “overwhelming interactive experience.” Facebook with the Open Graph, clearly opens a straight path towards the semantic Web(that’s to say 3.0) , which describes the relationships between things (like A is a part of B and Y is a member of  Z) and the properties of things (like size, weight, age, and price) integrating applications as Facebook Open Graph.

My main concern is, to what point is it beneficial for “us” that Facebook – or in a near future the semantic Web, shares all our personal information across the online world? To what extent is it beneficial for users that Facebook can collect information about likes or preferences and spread through the Web? Are they owners of our privacy? Are we at the doors of a new era where everybody can access to our personal information through social networks with ease? Is it truly woth it? Or on the contrary, will we be enjoying of a better tailored-user experience each time this sites adjust its content to meet our needs and likes?

What say you?

What is your view about the recent Facebook’s move? What will be the impact of this API graph? Is this the way towards the 3.0 Website?

Related Posts:

Social Media Framework

Have you ever thought in your social media framework? Since I’ve been here in the States – Oh! Did I mention it before? So yes, I’m in the United States researching and studying about social media trends, expanding my knowledge and gaining new ideas and approaches – I’ve thought in how I could empower other people by architecting and disassembling concepts and ideas for maximize their reach, build influence and harness the power of global communications and build relationships within a social media marketing perspective. So, I thought that explaining how you can manage your social media framework would be a good start, right?

To me, the social media framework aids comprehension of workflow experiences by describing their components, it also optimizes my social media workflow in an easier way since a framework may include components that are applicable to them all.

Why do you have to care about? because badly designed processes lead to slow and inefficient response of your audience, ineffective communication, wasted time, disappointing experiences and poor degree of engagement. Not to mention driving yourself to nowhere.

This is how I’d do it – Actually, it’s how I do it -

  • Did I mention the word sharing? Share news resources, tools, best practicestips and guides through social bookmarking platforms.
  • Rock with Twitter: Use it heavily for different purposes such as, RT useful linksWOM, spread the news, share insights with professionals, learn what is hot now, real-time conversations, gain more affluence and traffic in your social networking platforms, support interesting initiatives, building an outstanding reputation being taken into account in the field I work on, promote your blog, look for trends topics , getting ideas and enlightening tips from brilliant people.
  • Your effort and sacrifice deserves being showed and shared for the benefit of others: Posting papers, concepts, frameworks, reports, projects, strategies, marketing plans or campaigns I’ve developed, so the job people can get insights from them.
  • Knowledge don’t belongs to you nor me, but to the universe: Spread what you know, share what others shared with you, teach what you’re good at, learn from everybody, write about how you put in practice these campaigns or explain how you reached that conclusion, which made you successful, but above all, quote your resources!
  • Fall in love in a “long-term relationship” with LinkedIn: Use it insistently for giving and receiving feedback, reading interesting posts, commenting on them, find your key connections and engage with them, share ideas in the groups discussions, also participating in Q&A (either giving advice or receiving it). Should increase your visibility, it will improve the chances of being contacted.
  • Have a break and have some fun on Facebook: Aim it to talk and engage with your friends. Create lists to giving different degree of permissions to your crowd and segmenting the information according to the content you usually share with them.
  • Don’t make waves, ride them: Use Google Wave for a collaborative tasks, develop projects, exchange ideas, brainstorming, conceptualize campaigns and seeing how others can enhance your work.
  • Grease the hub of your timing belt: Your blog, Do you love it? No? You must, because it’s the place where all your efforts, time, money and even romantic relationships are going to end up. All you do on Social Media has being meaningful to your blog. If not, I suggest you may want to reconsider your strategy. Give him a personality, a sense of humor, a purpose, a regularity,  a bottle of Möet if he wants it and you’ll have your reason to give the very best of yourself in this URL.
  • Managing and optimizing:  As I explained in my last post about the social media resolutions for 2010, it’s essential define your strategy, set your goals and  monitoring your results but, it’s vital not being overwhelmed by its magnitudes. Hence, write down every procedure, pattern or system you follow to implement your social media workflow and start developing a schedule with all the tasks you performs every day, together with the time spent, the activities, the allowance, restrictions, and of course, deviations.
  • Plan for failure: If it doesn’t work, try changing and adjusting things to your needs. I know how it works to me, for you instead it can be slightly different. Be aware that you need to have hundred of bad ideas to have 1 or 2 great ideas. Do you get the idea?

Does it works for you? How would you enhance it? What would you add? Do you have your own social media framework? I’d like to know your thoughts…

Related Posts:

How Facebook Benefits your Business

facebook - human media

Have you ever suffered of a friend or relative that posted something corny, embarassing or even a photo that you wish that your current and prospective customers never see??

I think everybody who has a Facebook account it has passed through this at anytime. When this occurs is when we start looking for a way to keep our business safe and isolated from our personal life. Having a Fan Page on Facebook for your Business could be the solution. Here you have my 10 commandments

1 – Ease of  linking

From your fan page link directly to your website. Embed a fans badge on your web page allows visitors to instantly become a fan of your business. This also has an extra advantage with search engines because the visibility of any Facebook page (by the sheer power of Facebook ) is much higher than your website.

2 – Fans approval

People could follow your Facebook page without having been approved first (as with a friend on your personal profile on Facebook). This saves you plenty of time and makes it easy to build your tribe.

3 – Unlimited amount of fans

You have an unlimited amount of fans. At this time the number of friends on your profile limited to 5000. Nevertheless, you can have an unlimited amount of fans.

4 – Community

Because fans can comment on your posts and join in any initiative you embark, it creates a sense of community where they can share their thoughts and opinions. In addition, they can also post if they logged publish.

5 – Instant Mailing List

You can instantly send an update to all your members about special offers, events, releases, articles, etc..

6 – Disclosure daily

People connect and check Facebook every day. So have a fan page allows daily interaction with your readers. And unlike e-mail updates, you never have to worry because your message being caught in spam filters. That’s a big advantage!

7 – Relevance and Control

Fan pages let you keep your business communications fan page and personal updates on your homepage (profile). This would not upset your mother with information on the special 50% discount this weekend. And your customers do not have to read news and see pictures of your children dressed for Halloween.

8 – Increased exposure

Fan pages are public. All search engines and people can see them. This dramatically increases the potential for exposure.

9 – Viral Marketing

Even if your fans do not take the initiative to recommend your page to their network of friends and acquaintances, in the pages of all your fans are going to see your page. This greatly opens the exposure to other potential customers.

10 – Take precautions so you do not close the account

The Terms and Conditions of Use of Facebook explained that any commercial use of a personal account is cause for deactivation.

Broadly speaking, these are my “test=results” reasons of how Facebook benefit your business. Certainly, there are many more important reasons why you should create a fan page on Facebook for your business..

What is your take?  your reasons?

Related Posts:

isragarcia.com - All Rights Reserved.