How Facebook Benefits your Business

facebook - human media

Have you ever suffered of a friend or relative that posted something corny, embarassing or even a photo that you wish that your current and prospective customers never see??

I think everybody who has a Facebook account it has passed through this at anytime. When this occurs is when we start looking for a way to keep our business safe and isolated from our personal life. Having a Fan Page on Facebook for your Business could be the solution. Here you have my 10 commandments

1 – Ease of  linking

From your fan page link directly to your website. Embed a fans badge on your web page allows visitors to instantly become a fan of your business. This also has an extra advantage with search engines because the visibility of any Facebook page (by the sheer power of Facebook ) is much higher than your website.

2 – Fans approval

People could follow your Facebook page without having been approved first (as with a friend on your personal profile on Facebook). This saves you plenty of time and makes it easy to build your tribe.

3 – Unlimited amount of fans

You have an unlimited amount of fans. At this time the number of friends on your profile limited to 5000. Nevertheless, you can have an unlimited amount of fans.

4 – Community

Because fans can comment on your posts and join in any initiative you embark, it creates a sense of community where they can share their thoughts and opinions. In addition, they can also post if they logged publish.

5 – Instant Mailing List

You can instantly send an update to all your members about special offers, events, releases, articles, etc..

6 – Disclosure daily

People connect and check Facebook every day. So have a fan page allows daily interaction with your readers. And unlike e-mail updates, you never have to worry because your message being caught in spam filters. That’s a big advantage!

7 – Relevance and Control

Fan pages let you keep your business communications fan page and personal updates on your homepage (profile). This would not upset your mother with information on the special 50% discount this weekend. And your customers do not have to read news and see pictures of your children dressed for Halloween.

8 – Increased exposure

Fan pages are public. All search engines and people can see them. This dramatically increases the potential for exposure.

9 – Viral Marketing

Even if your fans do not take the initiative to recommend your page to their network of friends and acquaintances, in the pages of all your fans are going to see your page. This greatly opens the exposure to other potential customers.

10 – Take precautions so you do not close the account

The Terms and Conditions of Use of Facebook explained that any commercial use of a personal account is cause for deactivation.

Broadly speaking, these are my “test=results” reasons of how Facebook benefit your business. Certainly, there are many more important reasons why you should create a fan page on Facebook for your business..

What is your take?  your reasons?

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About Isra Garcia

Marketer, Social Media and Digital Transformation Advisor for international brands and agencies, Speaker and Educator. Entrepreneur. Businessman. Lifestyle Experimentalist. Disruption Enthusiast. Principal at IG. Stand OUT Program education founder and Engage-Worldwide &Engage Colombia cofounder, a business transformation & digital leadership agency. Author: Human Media, Mapmakers, Ultraproductivity, Burning Man Quest, 20 Days of Silence and Nonconformists. As well as cofounder of Mapmakers, the most visited Spanish-speaking collaborative platform about change.

Isra is principal at IG, a disruptive firm focused on digital business transformation, working in the last years for more than 35 brands. He was one of the members of the ‘Best Thinkers’ program for Social Media Today. Isra writes for international publications such as Social Media Today, Social Media Examiner, SmartBrief, Social Trends. He has also been named one of the top 20 social media bloggers by Solomon McCown, a well-known Boston-based PR agency.

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