Why you shouldn’t buy followers on Twitter

 

 

twitter fake followers

1. Twitter monitors inactive or suspicious accounts and eliminates them in the mid-term (3 or 4 months). This means that more than 70% of what you buy will be invalidated at some point. This also means that your number of followers will decrease drastically. This will raise suspicion and, in many cases, have a negative effect.

2. People looking into your followers will see that they’re not coherent: usually located in Latin America, biographies that make no sense, preset profile images and interests and objectives that aren’t in line with your target audience.

3. It will damage your brand’s credibility and your professional credibility. Unless, of course, you come out first and clearly explain your reasons for buying them. Here’s a tip: such motives should be convincing.

4. Their effect on your reach or engagement will amount to nothing.

5. Such accounts are usually inactive (though not spam).

6. In theory, it doesn’t look like you’re buying followers. ‘Smarter’ managers call them campaigns. However, in practice, you’re buying followers.

What other reasons can you come up with to defend why you shouldn’t buy followers on Twitter?

Photo credit: Jamie Pham.

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What Twitter can Do for your Small Business

I recently talked about the suitability of twitter for every message/event/channel in a UK forum, saying that Twitter isn’t a tool or platform, but a communication medium, which has the power to create conversation instead of the typical “noise”, leverage millions of people with just 140 characters and all this in real-time. Therefore, if we find our audience, create relevant content, adapt it to them and finally shipping, and delivering it properly.

Nevertheless, what I missed – and Jonathan N reminded me in Social Media Today’s LinkedIn groupis that Twitter seems to have a lot of benefit in helping businesses reach out for finding customers. And as he said, it is an adventure too! – heck, let’s explore it! – There’s no doubt, that Twitter will be suitable for every form of communication we intend. If you are  still thinking what twitter can do for your small business, here I you’ve a brilliant post from P2W2 series by Chaitanya. It talks about what Twitter can do for your small business and gives you plenty of examples of how does it.

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