Why you shouldn’t buy followers on Twitter



twitter fake followers

1. Twitter monitors inactive or suspicious accounts and eliminates them in the mid-term (3 or 4 months). This means that more than 70% of what you buy will be invalidated at some point. This also means that your number of followers will decrease drastically. This will raise suspicion and, in many cases, have a negative effect.

2. People looking into your followers will see that they’re not coherent: usually located in Latin America, biographies that make no sense, preset profile images and interests and objectives that aren’t in line with your target audience.

3. It will damage your brand’s credibility and your professional credibility. Unless, of course, you come out first and clearly explain your reasons for buying them. Here’s a tip: such motives should be convincing.

4. Their effect on your reach or engagement will amount to nothing.

5. Such accounts are usually inactive (though not spam).

6. In theory, it doesn’t look like you’re buying followers. ‘Smarter’ managers call them campaigns. However, in practice, you’re buying followers.

What other reasons can you come up with to defend why you shouldn’t buy followers on Twitter?

Photo credit: Jamie Pham.

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About Isra Garcia

Marketer, Social Media and Digital Transformation Advisor for international brands and agencies, Speaker and Educator. Entrepreneur. Businessman. Lifestyle Experimentalist. Disruption Enthusiast. Principal at IG. Stand OUT Program education founder and Engage-Worldwide &Engage Colombia cofounder, a business transformation & digital leadership agency. Author: Human Media, Mapmakers, Ultraproductivity, Burning Man Quest, 20 Days of Silence and Nonconformists. As well as cofounder of Mapmakers, the most visited Spanish-speaking collaborative platform about change.

Isra is principal at IG, a disruptive firm focused on digital business transformation, working in the last years for more than 35 brands. He was one of the members of the ‘Best Thinkers’ program for Social Media Today. Isra writes for international publications such as Social Media Today, Social Media Examiner, SmartBrief, Social Trends. He has also been named one of the top 20 social media bloggers by Solomon McCown, a well-known Boston-based PR agency.

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