Non-requested advice

 

Focus your job on delighting only 20 customers.

Don’t look for applause, look for the part that was not understood.

Ignore destructive criticism at all cost.

Stop working for people that have different values than yours.

Launch as many things you are capable of.

Go and create a business that helps you grow. At least one in your life, just try and see how it feels.

Frame your story in terms of your customer worldview.

Look people in the eyes.

Do something absurd every week.

If in doubt, act randomly, but most importantly, act.

Build a personal relationship community around 40 people at maximum.

Switch off at least 7 days every three or six months.

Say no. More often than not.

Give yourself 30 minutes every day to work in your craft.

Instead of doing simply the job you are required to, go the extra mile.

 

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It does not work

  • Sending CVs: not working.
  • Staying until late at work: not working.
  • Billboards: not working.
  • Having a master degree in order to be successful in life: not working.
  • Scoring high in the university tests: not working.
  • Reading every post you can: not working.
  • Watching House of Cards or Narcos: not working.
  • Blaming the system and expecting a different outcome: not working.
  • Reaching everyone on LinkedIn: not working.
  • Tagging friends on Facebook so you can promote your business: not working.
  • Believing that everything it’s going to be like before the crisis, like the good old days: not working.
  • Working on the next APP: not working.
  • Raising your children to become the next in-garage-entrepreneur: not working.
  • Showing smiling faces through Selfies: not working.

It does not work. It’s broken. It’s never going to work again. See what it changes today.

Whatever it was valuable years ago, whatever, it’s not valuable now. Your job is trying to figure out what’s going to be the solution today and then tomorrow. It does not work, sure.

A lifetime opportunity, drawing what’s coming next, and makes it work.

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Like a heart beat

You work for a decade or two for being tremendously fascinating, you learn, fail, try again, make something happen and ship, change things. And then, you find yourself on the top of your career, ahead of the competition, rockstar, you.

When in the top, the last thing you want to be told it’s that the top it isn’t as high as the first time you thought about it. In fact, at the end, there’s  no such top. That was just an illusion made by the system. Heck. What now?

The world is changing faster than ever, this massive and overwhelming change has been with us from the day we were born, it’s like a heart beat, if it stops, we will die.

And yet, we are still horrified with the fact that change will come. Why don’t we accept change and its journey and see where it can take us?

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People, Online Tools and Social Platforms that Sabotage and Intimidate

I received a list that included the “Top Fake Artists” who had bought followers on Twitter. It included many well-known electronic music DJs, with their stage names and Twitter accounts.

Wait a minute! This is a very serious issue. You’re making information that could be very damaging, public. Is this damage really necessary? If this were actually true, don’t you think they’d be frustrated enough knowing that they’ve had to buy fans/followers, unable to get them through their own work and effort? When you’re prepared to make such a claim, you’d better be 100% sure of what you’re saying and make sure that your source is reliable enough to put your credibility, name and reputation at stake. Yes, that’s what you’re doing!

Otherwise, you’ll just be another “cheap talker”, someone who spends their time looking for a way to sabotage the work and dreams of others, simply because someone –even themselves– sabotaged their life. Please, don’t be that kind of person! Wouldn’t it be better to speak of things that can be changed or improved, things that should be empowered, trying to help or contribute.

Something Just Doesn’t Add Up

As a result of this, I started testing with brands, famous people, regular users and even my own clients, using a tool called Status People. This tool supposedly measures the level of “fake” fans that a user may have in Twitter. I was surprised that, according to this, many relevant, famous people with a large number of followers have many “fakes” in their accounts. For instance, Piqué had 30% “fakes” and Josef Ajram had 50%. 30% fakes of 4 million fans? 50% “fakes” in 120,000 followers? Something just doesn’t add up.

Another part of the figures shows inactive followers which are also a high percentage of many accounts. OK, but my question is: What do they base their calculations on to say whether a user is active or inactive? And fake?

You Cannot Measure What’s Not In Your Reach

I contacted them to ask whether their service was 100% reliable. They told me that their tool follows every tweet made by a user in their timeline as they cannot access the Twitter database. Of course they can’t. What this means is that this type of tool follows every tweet and if a specific user publishes nothing in a few days, they configure their account to “protect tweets” or if it is based on location (the tool doesn’t use geo-location), they define their user as inactive. Does this add up? It doesn’t to me.

Ego-System Tools

I think this is a clear example of what is causing social media distruption, making the ego-system we live in bigger, distracting us and preventing us from doing the work that really matters, doing something. These tools, like many others: Klout, Peer Index and a few others (I’m afraid they matter so little to me that I can’t even be bothered to remember their names), simply try to get users to subscribe so they can store their information. And what’s more, some of them even try to get you to pay for the service!!! Their service is poor and unreliable. Some will probably close and, others, simply forgotten.

If They’re Fake, the Big Ones Will Know

Facebook recently started a process which deletes fake fans from pages, as well as blocking fake users (spam). Twitter has already started doing the same thing.

If we get carried along and work like these odd assessment systems do, we’ll see that their Facebook page has 933 fans and no one “likes” their posts. So, we could say that their fans are inactive; that is, they’re also fake.

Lady Gaga has 28 million followers: 34% “fake,” 38% inactive and 28% good. Will she have really paid for all those millions of fans? (Is there an emoticon for über-sceptic?)

The only ones who can actually say how many “fakes” there are, are Facebook, Twitter or YouTube. I think there’s no further discussion possible; not from me anyway.

Opportunity Isn’t in Accepting

Forget about scores, ranks, points, bonus points or any other classification method. They’re just trying to fit you into a system. Once they have you, they’ll forget about you and try to find other sheep to get into the herd. Instead, stand upright, take a step forward, look ahead: we’re living amazing times, make the most of it!

As long as there are still people sabotaging, intimidating, frustrating and cheating, our job will be increasingly relevant.

Bonus: if you were wondering what the result of my “fake” analysis was, I did it while I wrote this; I wasn’t going to but I though it would be fun. So, there you have it: 6% “fakes”, 25% inactive and 69% good. I can’t afford to buy as many followers as Lady Gaga! (another über-sceptic emoticon here)

Photo credit: el Colombiano.

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Social Media is not your Job

Social Media is a distraction…

Unless it’s your job. I hear and read that ‘social media’ isn’t working, that it offers no results, that it’s a distraction, that it prevents you from doing the job that matters, that it’s a waste of time, taking up most of your time and leading nowhere. I believe it depends on how you use it, who uses it and the purpose behind it. Like everything else, there are different sides to it. Perhaps, interacting with people, building relationships with them, creating emotional bonds, offering and getting feedback, answering private messages on Facebook requesting information, building brand perception, starting conversations, reading blogs, sharing useful information, creating leads, calls to action that work, reading many RSS feeds, adding value to your community and much more is actually your job.

A Challenge For You

Many people will tell you they can’t find the time to do all that. Let me challenge you here by asking the following: Would your business improve by doing all of the above? We often do all this on automatic, without paying attention to the most important side of it: the human side, the side that makes you care about the people you connect with. Even if it isn’t part of your job, we all connect and interact with people online. Could it be part of your job?

The Other Side

All that work we believe has nothing to offer, which we occasionally believe has nothing to do with us, is really part of what the new Internet has to offer us with regard to unlimited interaction, relations and information. We could find something to do and do it endlessly until we hit a wall. You’ll probably find it isn’t your job to do it or that you didn’t find the results you were expecting with it or that the processes aren’t fast enough. OK then, we can try hundreds of platforms, tools and practices to experiment with: something is bound to happen. All this in addition to what the community has to offer us, what goes on in Twitter, on your friends’ walls, on your Facebook home page, on your Pinterest board, in your blog, the constantly updated information in your RSS feed.

However, many of us remain unperturbed, doing what we’ve always done, thinking that the Internet isn’t our job: it’s just a way of getting away from the noise, it doesn’t mean that it has a positive impact on our decisions or plans…

How addicted are you to the social media? What would happen if everything that could be your job was something that mattered to you? Could you create online work processes to work on for two hours on Monday and Wednesdays?

Photo credit: careers guardian.

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Social Media and Technology Won’t Change the World, People Will

The potential that social media handles today is tremendous, I do think that managers, CEOs and directors of big companies, associations, institutions and brands, should consider the valuable opportunity that they have in their hands and make use of the Social web and technology to create change in the environment, which includes people.

It’s clear that the new world where we are living now has impacted and shifted work, marketing and media processes. It’s ok, but… How important it’s if we don’t try to help finding meaning to other people?

Human ROI is Possible

Human Media is an idea that I was chasing for quite some time, almost more than a year… Why this idea? Simply because it’s about staying human through the Internet, it makes possible equip people with knowledge and experience, help them to reach their goals (personals and professionals), deliver real value to the world, exchange and expand ideas and perspectives, meeting new approaches, finding a better applicability to the use of the Social Web, feed with coherence the online strategies that our brand may be developing and of course, pointing out to the results. It seems to me that all of this it could be possible without losing the human touch, it’s possible make use of social media and technology without the need of focusing just on numbers instead of people, we don’t have to embrace the anonymous system anymore, this way of doing marketing intrusive, cold and massive, let’s end it up.

Human Innovation: Connect, Create and Build

Undoubtedly, we are in the media and marketing disruption era, a new era where the online media is being used in the wrong way, we are boosting them the other way around, the social web potential could be lost if we continue with this practices.

We need that the platforms and tools allow us to connect, build relationships and create human interactions, we need that people fuel the Web and not the ego-system. We are in a scenario where the mobile connectivity is demonstrating that it’s a real alternative to reach customers. There connectiveness is more important than targeting or retaining customers, now touching emotionally is the new CRM. It’s the era of the human innovation through the Internet. Now people wants to be involved in the game, interact and change the outcome, we are not merely viewers anymore, the are businesses – and people – that are creating effective channels so they can communicate with their potential audience and customers and so, generate a favorable outcome for them.

Make Something with it

Human media doesn’t belong to me, it’s only one of many approaches that could help to create change and build something significant, in this case I just was determined to make something happen and then launch it. It’s being accepted and used as a model for many businesses and people, so it seems that’s working, nice. It’s your turn, grab it, modify it, improve it, adapt it to your business needs and apply it depending what you are looking for, create a game for you to win in the most human way possible.

After all, it has to be somebody crazy enough to step ahead, be questioned and criticized. but, if it helps and equip people, all this effort will be worth it, then I don’t mind do it as many times as needed.

Social Media and technology won’t change the world, people will. Why don’t focus constantly on that?

Photo credit: Blaise Agüera y Arcas (TED).

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Use the Web-Utensils to Create Human Relationships

isra garcia - social webThe Social Web and the Internet allow us to scale human communications and harness the power of human business interactions. Tools such as MakeMeSuite, Storify, Scoop.it, Socialmention, GetSatisfaction, ThinkUp, MultiMi, Transfluent, Formsly, Trunk.ly, Arkaine, yiid.it, SocialBro, etc. or platforms such as Google +. Pinterest, Path, Instagram, LinkedIn, Twitter, etc. are just a small piece of the cake that feeds the big Web. In other words, they’re just “utensils” that help us leading and driving our business in a very strategic fashion, making easier than ever connecting and interacting with the audience, which at the same time, facilitates business performace in the current online environment.

Build Experiences

Place your energy where it should be placed, in connecting and creating resonance with people. Save your passion, willingness and time for learning how these “utensils” urge and inspire creating human interactions and thus, how these could be used in order to build different types of customer experiences.

Make an effort for authentically connecting with people and then, technology and Social Media will make real sense.

¿How would you use the online platforms and tools that the Social Web offers us to align people, empower business transactions and consolidate business relations?

Photo credit: Jerseyboy.

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A Paradox: Social Media as the Root of Human Media

social media, the root of human mediaThe revolution all started with Social Media, which is the root of Human Media. This might look like a reverse process, a paradox, as it is generally assumed that social communication should come out of human interactions. Maybe this has been the mistake: using technology and social media as a means of communication to select , categorize and label communities, that is to say, people. We often forget that this connection should be made based on human values.

Allow me to point out that when you listen, understand, respond, build relationships and connect emotionally, you are being human, not social. The social media challenge is to get back to human nature.

It seems that Social Media is about technology, APPs, platforms and Tools. Let’s be clear, all of this is brilliant when it humanizes processes and creates connectivity in the real world; when it supports the backwards transfer from 2.0 to 1.0 and vice versa. What I mean is that Social Media, as it is, won’t change the history of humanity, but it’s very probable that what’s happening with the help of Social Media, could actually bring about change through human interactions.

What say you? Photo credit: Mothetrip.

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What You Can Learn

hope you learn something else than nothingPrepare yourself to be outside your comfort area…

  • If you embace change , you can learn how to succeed tomorrow.
  • If you don’t accept the commandments of this brainwashed society, you can Learn how to be an insubordinate.
  • If you break the rules, you will find that life is easier that people think.
  • If you ask your university teacher why is she using the same book as your sister did 10 years ago, you can learn that paying attention to your curiosity makes you different.
  • If you think outside the box and seek what is truly helpful and valuable for you, you can learn how to be an irreverent
  • If you realize that by your own, you can make a difference in this world, you can learn that impossible is nothing.
  • If you challenge the people that tells you how to behave and what to do, you can learn who are you
  • If you say yes where everybody else say no, you can learn how to be the best in the world.

So…If at any time you choose learning something, hope will be this…draw your map, be a Mapmaker.

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