Non-requested advice

 

Focus your job on delighting only 20 customers.

Don’t look for applause, look for the part that was not understood.

Ignore destructive criticism at all cost.

Stop working for people that have different values than yours.

Launch as many things you are capable of.

Go and create a business that helps you grow. At least one in your life, just try and see how it feels.

Frame your story in terms of your customer worldview.

Look people in the eyes.

Do something absurd every week.

If in doubt, act randomly, but most importantly, act.

Build a personal relationship community around 40 people at maximum.

Switch off at least 7 days every three or six months.

Say no. More often than not.

Give yourself 30 minutes every day to work in your craft.

Instead of doing simply the job you are required to, go the extra mile.

 

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About Isra Garcia

Marketer, Social Media and Digital Transformation Advisor for international brands and agencies, Speaker and Educator. Entrepreneur. Businessman. Lifestyle Experimentalist. Disruption Enthusiast. Principal at IG. Stand OUT Program education founder and Engage-Worldwide &Engage Colombia cofounder, a business transformation & digital leadership agency. Author: Human Media, Mapmakers, Ultraproductivity, Burning Man Quest, 20 Days of Silence and Nonconformists. As well as cofounder of Mapmakers, the most visited Spanish-speaking collaborative platform about change.

Isra is principal at IG, a disruptive firm focused on digital business transformation, working in the last years for more than 35 brands. He was one of the members of the ‘Best Thinkers’ program for Social Media Today. Isra writes for international publications such as Social Media Today, Social Media Examiner, SmartBrief, Social Trends. He has also been named one of the top 20 social media bloggers by Solomon McCown, a well-known Boston-based PR agency.

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