Use the Web-Utensils to Create Human Relationships

isra garcia - social webThe Social Web and the Internet allow us to scale human communications and harness the power of human business interactions. Tools such as MakeMeSuite, Storify,, Socialmention, GetSatisfaction, ThinkUp, MultiMi, Transfluent, Formsly,, Arkaine,, SocialBro, etc. or platforms such as Google +. Pinterest, Path, Instagram, LinkedIn, Twitter, etc. are just a small piece of the cake that feeds the big Web. In other words, they’re just “utensils” that help us leading and driving our business in a very strategic fashion, making easier than ever connecting and interacting with the audience, which at the same time, facilitates business performace in the current online environment.

Build Experiences

Place your energy where it should be placed, in connecting and creating resonance with people. Save your passion, willingness and time for learning how these “utensils” urge and inspire creating human interactions and thus, how these could be used in order to build different types of customer experiences.

Make an effort for authentically connecting with people and then, technology and Social Media will make real sense.

¿How would you use the online platforms and tools that the Social Web offers us to align people, empower business transactions and consolidate business relations?

Photo credit: Jerseyboy.

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About Isra Garcia

Marketer, Social Media and Digital Transformation Advisor for international brands and agencies, Speaker and Educator. Entrepreneur. Businessman. Lifestyle Experimentalist. Disruption Enthusiast. Principal at IG. Stand OUT Program education founder and Engage-Worldwide &Engage Colombia cofounder, a business transformation & digital leadership agency. Author: Human Media, Mapmakers, Ultraproductivity, Burning Man Quest, 20 Days of Silence and Nonconformists. As well as cofounder of Mapmakers, the most visited Spanish-speaking collaborative platform about change.

Isra is principal at IG, a disruptive firm focused on digital business transformation, working in the last years for more than 35 brands. He was one of the members of the ‘Best Thinkers’ program for Social Media Today. Isra writes for international publications such as Social Media Today, Social Media Examiner, SmartBrief, Social Trends. He has also been named one of the top 20 social media bloggers by Solomon McCown, a well-known Boston-based PR agency. - All Rights Reserved.