Building a Social Web Framework

Question: How can you build a stronger and effective Social Media ecosystem?

Answer: Designing a Social Media Framework.

Have you ever thought in your social media framework?

Due to the rapid adoption of social media, I’ve come up with a new Social Media Framework aimed to empower Business and Communities beyond Social Media. It’s based essentially on Human Business Interactions.

To me, the social media framework aids comprehension of workflow experiences by describing their components, it also optimizes my social media workflow in an easier way since a framework may include components that are applicable to them all.

Why do you have to care about? because badly designed processes lead to slow and inefficient response of your audience, ineffective communication, wasted time, disappointing experiences and poor degree of engagement. Not to mention driving yourself to nowhere.

Social Media Framework

This is how I’d do it – Actually, it’s how I do it -

Social Media Marketing Framework by Isra García

How It Works

  • Optimize and manage your time in Social Media, designing a Social Media Workflow (link to the complete function model)
  • Did I mention the word sharing? Share news resourcestoolsbest practices, tips and guides through social bookmarking platforms.
  • Rock with Twitter: Use it heavily for different purposes such as, RT useful linksWOM, spread the news, share insights with professionals, learn what is hot, real-time conversations, gain more affluence on your social networking platforms, support interesting initiatives, building a reputation on the field I work on, promote your blog, look for trend topics , getting ideas and enlightening tips from brilliant people.
  • Your effort and sacrifice deserves be known and shared for the benefit of others: Posting papers, concepts, frameworks, reports, projects, strategies, marketing plans or campaigns I’ve developed, so people can get insights from it.
  • Knowledge don’t belong to you nor me, but the universe: Spread what you know, share what others shared with you, teach what you’re good at, learn from everybody, write about how you put in practice these campaigns, or explain how you reached this conclusion that made you point a success and so on. Don’t forget, quote your resources and tell the attributions!
  • Fall in love in “long-term relationships” with LinkedIn: Use it insistently for giving and receiving feedback, reading interesting posts, commenting on them, find your key connections and engage with them, share ideas in the groups discussions, also participating in Q&A (either giving advice or receiving it). Should increase your visibility, it will improve the chances of being contacted. Connect and be connected!
  • Have a break and have some fun on Facebook: Aim it to talk and engage with your friends. Create lists to giving different degree of permissions to your crowd and segmenting the information according to the content you usually share with them. Forget the Social Media Buzz and take a breath – if you wish -
  • Don’t make waves, ride them: Use Google Wave for a collaborative tasks, develop projects, exchange ideas, brainstorming, conceptualize campaigns and seeing how others can enhance your work.
  • Grease the hub of your timing belt: Your blog, Do you love it? No? You must, because it’s the place where all your efforts, time, money and even romantic relationships are going to end up. All you do on Social Media has being meaningful to your blog. If not, I suggest you may want to reconsider your strategy. Give a personality, a sense of humor, a purpose, a regularity,  a bottle of Möet if he wants it and you’ll have your reason to give the very best of yourself in this URL. I always say that your blog is the extension fo your personality. Agree?
  • Managing and optimizing:  As I explained in the post social media resolutions for 2010, it’s essential define your strategy, set your goals and  monitoring your results but, it’s vital not being overwhelmed by its magnitudes. Hence, write down every procedure, pattern or system you follow to implement your social media workflow and start developing a schedule with all the tasks you performs every day, together with the time spent, the activities, the allowance, restrictions, and of course, deviations.
  • Make efficient use of Social Media through the available Social Web tools that best meets your needs: I Use tools as TweetDeck, Posterous, TwitterSearch, GetSocial, ShareThis, bit.ly, tagthe, DropBox, Postling, Storify, Skypecurated.by and many others…
  • Boost your Social Media initiatives with productivity tools as: Mindjet Manager, OmniGraffle, WorkFlowy, evernote, Silverlight and Docs
  • Take care of you – and your people: Monitor, track and follow all what’s being said about the brand (are you the brand? Yes you are!) Not to mention, the thought-provoking ROI. Here you have a few I use: Socialmention, Radian6, Trackur, FlowTown, FollowEye, ChartBeat, Google Alerts.
  • Plan for failure: If it doesn’t work, try changing and adjusting things to your needs. I know how it works to me, for you instead it can be slightly different. Be aware that you need to have hundred of bad ideas to have 1 or 2 great ideas. Do you get the idea?

Does it works for you? How would you enhance it? What would you add? Do you have your own social media framework? I’d like to know your thoughts…

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About Isra Garcia

Marketer, Social Media and Digital Transformation Advisor for international brands and agencies, Speaker and Educator. Principal at IG. Stand OUT Program education founder and Engage-Worldwide &Engage Colombia cofounder, a business transformation & digital leadership agency. Author of Human Media. As well as cofounder of Mapmakers, the most visited Spanish-speaking collaborative platform about change.

Isra is principal at IG, a disruptive firm focused on digital business transformation, working in the last years with brands such as EMI Music (Spain – Portugal), BlackBerry (UK – Ireland), MTV (UK), Pioneer (UK), Ad digital (USA) and blur Group (UK – USA), Amnesia Ibiza (Spain) and Music On (Spain – Italy) or Ushuaia. Recently selected as one of the members of the ‘Best Thinkers’ program for Social Media Today, the platform used around the world as a reference in Social Media. Isra writes for international publications such as Social Media Today, Social Media Examiner, SmartBrief, Social Trends and has collaborated indirectly with FastCompany. He has also been named one of the top 20 social media bloggers by Solomon McCown, a well-known Boston-based PR agency.

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