In a nutshell

Life Master, marketer, speaker, blogger, and educator. Disruption enthusiast and Lifestyle experimentalist.
Principal at IG. Author; Human Media Mapmakers, Burning Man Quest, Ultraproductivity, Nonconformists, Digital Marketing for Dummies and Unstoppable attitude and Modern Stoicism School. Founder of the Self-Mastery program, Holistic High-Performance program, Ultraproductiviy method, and Stand OUT Program. He is also a mentor at Techstars.


He works globally with brands, mid-sized organisations and marketing/media agencies to bridge the gap between disruption, human excellence, taking massive action, business goals and impact marketing. Once the data is collected and analysed, once internal/external activations are transcribed, dissected and turned into actions, he starts to see opportunities to bring people, departments, business and performing together exploiting their human potential.

Purpose & Job

His job is reflecting the change, inspiration, life-mastery and disruption into people. He cares about human excellence and our inner genius, this is why he does marketing, and holistic high-performance collides with human nature, mindset, attitude and our internal centre. Isra often says that we cannot possibly become “gurus” or experts of any medium that evolve faster than the ability to master it.

Commitment & Work

His IG work is inspiring, rewarding, and eye-opening, while he keeps it disruptive and intense. The work becomes about unlocking our most profound and most insightful human potential recognising new paths and the impact necessary to create alignment toward human consciousness, creating an outcome in people and businesses that can change the game.


FC Barcelona, Sodexo (Latam) Bacardi (Spain), EMI Music (Spain), BlackBerry (UK – Ireland), Cibergestión BC Group (LATAM), Teatro Marbella (Spain), 226ERS (Spain). Disney (Spain), Ecopetrol (Colombia), MTV (UK), Lacasitos (Spain), Century 21 (Spain), Panama Jack (Spain), Pioneer (UK) and blur Group (UK), Amnesia Ibiza (Spain) and Music On (Spain – Italy). MONK (UK). Bridges for Music (South Africa). Marco Carola. Ushuaia Beach Hotel. elRow, Paperchain, Hello Demo...

Blogger, Speaker & Adviser

His Spanish blog on Holistic High-Performance, Unstoppable Attitude, Modenr Stoicism, Self-Mastery, Life-Mastery, Ultraproductivity and change has been visited for more than 20 million unique user. At 39, Isra has taken part as a TEDx speaker on three occasions and has participated in more than 440 industry events as a speaker. At 27, he started his agency and has worked as a consultant and analyst on new forms of online communication and marketing for other agencies and brands.

Columnist & Professor

Isra writes for national and international publications such as The Startup, Expansion, Social Media Today, Social Media Examiner, SmartBrief. He was a guest lecturer at EOI, Fundesem Business School, Nottingham Business School, University of Leeds and University of Manchester.


He co-founded and was the organiser of "Adictos Social Media" and "Internet Changes Everything." Isra was featured for one year as Social Media Today's Best thinker member. He has also been named one of the top 20 social media bloggers by Solomon McCown, a Boston-based PR agency.

Lifestyle Experimentalist

From ultra-endurance events to long-lasting fasting, from working 100 days without social media to living in silence, Isra is using hacking techniques and trying everything on himself, obsessively focused on discovering the answers to this one persistent question: What are the simplest and most powerful things you can do to be better at everything?

Adventurer & Challenger

Always pushing the intellectual and physical work - Ironman (France / UK). "Ultraman" (UK): 10km swim + 420km bike + 84,3km run. "Burning Man Quest"; 573km cycling, swimming and running "non-stop" from Fairfield to Black Rock City for a cause. Titan Desert Race (Sahara): 666kms MTB race. Live the Possibility: Miami to Las Vegas riding a fatty bike. Other challenges include "Desafío por la Vida", "Road to Afrika Burn", "the Holistic Ultraman" and more...