Disruptive traits

Disruptive traits

August 18, 2017

Some of the disruptive traits you may consider working on are: The ability of thinking in a…

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Marketing is just another word for human relationships

Marketing is just another word for human relationships

August 10, 2017

The reason why most of the brands and professionals are facing a tough challenge with their marketing…

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How to collaborate

How to collaborate

August 3, 2017

Collaborative projects let your work with a bunch of interesting people and learn from them. Furthermore, making…

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How to be more human

How to be more human

July 28, 2017

Wanna act more human? Follow these fundamentals: Showing confidence and conviction for your work’s outcome: start working…

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Hot to push you one more step ahead

Hot to push you one more step ahead

July 19, 2017

If you want to push you far ahead of where you are right now, but you fear…

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The existential need you are responsible for

The existential need you are responsible for

July 13, 2017

I hope that one day the tasks by tasks business requirements will end forever. I hope that…

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Unique personal proposition

Unique personal proposition

July 7, 2017

Let's say that we are working together you and me in a new project, or perhaps your…

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Unmatched

Unmatched

June 29, 2017

We all share the opportunity to market, design, communicate, write, sing, ride, craft, draw, disrupt or create.…

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Short interview for Iberia / Air Nostrum Magazine: ALADIERNO

June 22, 2017

Here a short interview I shot for ALADIERNO, the magazine that Iberia Regional and Air Nostrum offers…

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Too fast will kill excellence

Too fast will kill excellence

June 14, 2017

The idea is amazing, breathtaking and really disruptive, but we need something fast that creates value in…

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10 ways to improve your email marketing writing

10 ways to improve your email marketing writing

May 27, 2017

1. One target one email. Ask only one question. 2. Write briefly. Short sentences. Less than 400…

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Marketing plan simplified system

May 8, 2017

Every time you work on a project where marketing is needed - almost every project - there…

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REALITY IS MALLEABLE

April 21, 2017

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam nec aliquet enim, eget blandit eros. Nam interdum…

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What you shouldn’t be doing

April 16, 2017

What's on your list of thing you shouldn't be doing? Counting likes as a success metric. Checking…

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How to launch a project

April 7, 2017

  1. Projects that require big budgets are a heavy weight for launching, there're a lot of…

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How to make any business work

March 27, 2017

  1. Assume that you need an extraordinary product beforehand, or a service that marvels customers. You…

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Non-requested advice

March 18, 2017

  Focus your job on delighting only 20 customers. Don't look for applause, look for the part…

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Thought-provoking marketing

March 10, 2017

Looking for thought-provoking marketing? Organising an industry event that over-promises and under-delivers. Finding products that only meet…

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How to build a human brand

March 3, 2017

1. Define your leitmotiv: "establishing emotional connections" for instance. 2. Let the feelings flourish: anger, sadness, happiness,…

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Some greatness in marketing

Some greatness in marketing

February 18, 2017

Looking for greatness in marketing? Free prize inside: 1. If your product strives for delivering the biggest…

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How to dance with uncertainty

February 11, 2017

1. Be gentle, stay calm, keep a positive attitude, choose your beliefs carefully. Understand your bias and…

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Amazing, the best, top…

February 2, 2017

The best interview ever. The most amazing website. Top 10 influencers. Unbelievable movie. Awesome content. The best…

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Content marketing: 3 global strategies for Latin America

January 27, 2017

Carlos García Arista interviewed Juan Merodio, Abel Delgado and myself asking about content marketing global strategies for…

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9 unsorted things you need to know

January 20, 2017

1. People get in the habit of telling what you can do and what not. Ignore no-requested…

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Enchanting customers

January 14, 2017

Maintain the price even if the competitions increases it. Extend the guarantee for an additional one more…

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bio isra garcía

Reality is malleable

January 8, 2017

You don't want to listen it's easy because I know it's hard as hell. So you have to…

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Disruption happens

Disruption happens

December 29, 2016

Disruption doesn't occur on Conan O'Brien show. It sometimes happens when you try something for the very first…

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How to…

How to…

December 16, 2016

How to buy better: buy only things you need. How to optimize your phone calls: don't respond…

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17 habits for staying human

17 habits for staying human

December 9, 2016

People and business that stay human through the Internet. Thus, harness the power of this connection economy,…

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Acting vs reacting: three stages

Acting vs reacting: three stages

December 1, 2016

Are you stuck on reacting to life or work? Anything? Act - First stage Don’t wait for…

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Reasons for doing marketing

Reasons for doing marketing

November 25, 2016

  1. For selling a product o service. 2. To make a difference. 3. Because your boss…

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Foundations for building your own business model

Foundations for building your own business model

November 17, 2016

Here is the framework: How do you make money? Who is your buyer? How do you produce…

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This ig IG Agency

Empowering People, Business & Communities

November 13, 2016

We are IG. And we are launching our online platform, after 6 years of work, projects and…

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Core skills: searching for the best you

Core skills: searching for the best you

November 5, 2016

If I had to search for the best person to work with me on a new project.…

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It does not work

It does not work

October 28, 2016

Sending CVs: not working. Staying until late at work: not working. Billboards: not working. Having a master…

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Leadership supply chain

Leadership supply chain

October 7, 2016

As it follows... 1. Do exactly what you've told to do. Don't question your supervisor, obey your…

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innovation-and-digital-skills

Innovation and digital skills

September 13, 2016

I was asked by Heidi Obschil to contribute in a collaborative article, about innovation and digital skills,…

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It’s your community, not your audience

It’s your community, not your audience

June 15, 2015

Two approaches, either we overvalue the concept of an audience o we undervalue the meaning of a…

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Like a heart beat

Like a heart beat

June 11, 2015

You work for a decade or two for being tremendously fascinating, you learn, fail, try again, make…

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Not fair

Not fair

June 10, 2015

Of course it isn't fair: Training for years. Paying the tax fear. Investing in a house. Trusting…

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Vote for the work that matters

Vote for the work that matters

June 9, 2015

I've an idea, when asking for vote (whatever), first encourage voting for other people's work, not yours.…

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The theory of a new Internet

The theory of a new Internet

June 3, 2015

The Internet is a human forward motion machine, basically because connections scale. In that precise moment, information…

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More doesn’t mean powerful

More doesn’t mean powerful

June 2, 2015

Before install a more (and new) plugins on your blog, think deeply if you need them, because…

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How to set the difference as a freelance worker

April 2, 2015

Freelancing, for me, is possibly the best profession there is. Maybe this is because I consider myself…

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A “how to” solution for life-changing messages

February 2, 2015

You suddenly get an email, LinkedIn or Facebook message, a DM on Twitter or, better still, a…

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LinkedIn invitations don’t add value

January 22, 2015

Months ago I ended what had become one of my living nightmares over the past years: invitations…

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Chronological Twitter-Use Analysis: 2007 to 2015

January 7, 2015

I’ve created a timeline from the moment I started using Twitter in 2007, analysing the strategy and…

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How to Create Human Relations with your Online Community

December 10, 2014

You can’t create a community without strong, cohesive human relations (regardless of whether these are online or…

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Behavior you don’t want to show on social networks

November 27, 2014

I’m completely fascinated by observing and analysing the behaviors that one can glimpse in social platforms and…

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Content is your best product, definitely

November 12, 2014

If you value your content like you value a product, you realise that you have the opportunity…

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