10 ways to improve your email marketing writing

1. One target one email. Ask only one question.

2. Write briefly. Short sentences. Less than 400 words. 300 words if you can.

3. Delete information from your signature. The easiest to understand, the better. You should communicate only one thing at a time.

4. Pick one or two ways so people can contact you. Phone and email preferably.

5. Use text. Don’t rely on GIFs, high-resolution pics or videos.

6. Send it always at the same time and same day.

7. It’s better to use bullet points for the fastest consumption.

8. Include only one call to action, make it simple.

9. Design your email marketing for a quicker response.

10. Don’t include the biography or products/services, nor sales related moves. Focus only on the value you can provide to your customer.

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About Isra Garcia

Marketer, Social Media and Digital Transformation Advisor for international brands and agencies, Speaker and Educator. Entrepreneur. Businessman. Lifestyle Experimentalist. Disruption Enthusiast. Principal at IG. Stand OUT Program education founder and Engage-Worldwide &Engage Colombia cofounder, a business transformation & digital leadership agency. Author: Human Media, Mapmakers, Ultraproductivity, Burning Man Quest, 20 Days of Silence and Nonconformists. As well as cofounder of Mapmakers, the most visited Spanish-speaking collaborative platform about change.

Isra is principal at IG, a disruptive firm focused on digital business transformation, working in the last years for more than 35 brands. He was one of the members of the ‘Best Thinkers’ program for Social Media Today. Isra writes for international publications such as Social Media Today, Social Media Examiner, SmartBrief, Social Trends. He has also been named one of the top 20 social media bloggers by Solomon McCown, a well-known Boston-based PR agency.

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