Amazing, the best, top…

The best interview ever.

The most amazing website.

Top 10 influencers.

Unbelievable movie.

Awesome content.

The best post I’ve ever written.

Top 10 mistakes.

Amazing job.

The best strategy and best practices.

Breathtaking project – or collaboration.

Incredible song.

Terrific tweet.

Amazing business deal.

Outstanding speech.

We live in a time where everything is amazing, breathless or awesome. In a moment where almost everything is the best you’ve ever seen, done, listened, read o enjoyed. We live in an era where top rankings are made for almost everyone in order (most of the times) to position oneself.

Think about this, what will you call at something amazing that appears to be truly amazing? How will you describe the best thing ever that occurs to you when it will be really the best thing ever happened to you? How will you rank something that is already at the top of the top all the time?

Let’s do the right marketing when it’s only the right time.

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About Isra Garcia

Marketer, Social Media and Digital Transformation Advisor for international brands and agencies, Speaker and Educator. Entrepreneur. Businessman. Lifestyle Experimentalist. Disruption Enthusiast. Principal at IG. Stand OUT Program education founder and Engage-Worldwide &Engage Colombia cofounder, a business transformation & digital leadership agency. Author: Human Media, Mapmakers, Ultraproductivity, Burning Man Quest, 20 Days of Silence and Nonconformists. As well as cofounder of Mapmakers, the most visited Spanish-speaking collaborative platform about change.

Isra is principal at IG, a disruptive firm focused on digital business transformation, working in the last years for more than 35 brands. He was one of the members of the ‘Best Thinkers’ program for Social Media Today. Isra writes for international publications such as Social Media Today, Social Media Examiner, SmartBrief, Social Trends. He has also been named one of the top 20 social media bloggers by Solomon McCown, a well-known Boston-based PR agency.

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