Some greatness in marketing

Looking for greatness in marketing? Free prize inside:

1. If your product strives for delivering the biggest possible utility. Or if your service thrives for adding more added value embedded in the service itself. If your product or service races against the biggest possible value, you win. Greatness.

2. Your product will fail or you’ll deliver a bad service, that’s right. Then, the interesting step, you should move forward quickly, taking responsibility for it, and coming back to delight the customers who suffer it.

3. Practising – every day – the following mantras: “done is better than perfect” / “if you don’t ship consistently, it doesn’t count” / “no matter what, you’ll fail, try different”.

4. Spending less time polishing your posts on social media, and more time spent on building habits, abilities and skills that are aimed at enchanting the people around you. And yourself, of course.

5. Make the word success an interchangeable word for choosing your customers wisely. And life too.

6. Fall in love with yourself, then with your job. Then with your product or service. And finally with the people that come to cheer you up.

7. Don’t measure your product or service with your competition. There’s a whole world in between.

8. Bet and cash on your weirdness. Empower your nerd and make it your everyday business.

Greatness, it’s already within, we only need to unleash it. Greatness is a choice.

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About Isra Garcia

Marketer, Social Media and Digital Transformation Advisor for international brands and agencies, Speaker and Educator. Entrepreneur. Businessman. Lifestyle Experimentalist. Disruption Enthusiast. Principal at IG. Stand OUT Program education founder and Engage-Worldwide &Engage Colombia cofounder, a business transformation & digital leadership agency. Author: Human Media, Mapmakers, Ultraproductivity, Burning Man Quest, 20 Days of Silence and Nonconformists. As well as cofounder of Mapmakers, the most visited Spanish-speaking collaborative platform about change.

Isra is principal at IG, a disruptive firm focused on digital business transformation, working in the last years for more than 35 brands. He was one of the members of the ‘Best Thinkers’ program for Social Media Today. Isra writes for international publications such as Social Media Today, Social Media Examiner, SmartBrief, Social Trends. He has also been named one of the top 20 social media bloggers by Solomon McCown, a well-known Boston-based PR agency.

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