How New Media Changed The Game

isragarcia - new media - human mediaLately, we have been talking about Human Media, but now I’d like to explore how the New Media has changed the game.

Human media wouldn’t be possible without New Media, which has revolutionized the way we market, communicate and do business. As an example, we are still using the telephone, post and TV but it is not working as effectively as it did before. Instead, we use Skype, Facebook, Twitter, Whatsapp, Google Plus, Foursquare, Youtube, Spotify, LinkedIn, in different ways for different reasons, with different people from different places, cultures and backgrounds.

We Are New Media

New Media converts us into authors, publishers, protagonists, leaders, role models, lobbyists, affiliates, middlemen and information exchange points. New Media offers us a blank sheet where we can draw the lines of our personal brand, the way we want to communicate and market our company, the business strategy of our Startup or the actions that will take our small business over into the next year. New Media is only showing us that everything we do to create change depends solely on us.

User generated content is widespread on the Web, there are posts from people that get more visits than the most important current affairs sites.

So What?

So what’s happening here and now? Due to the disruption of Social Media and the opportunity New Media affords us, we need a redesigned model that focuses on the right thing, the most powerful tool on earth, people. The need for a more humanized media, the need for Human Media.

Photo credit: Kexino

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About Isra Garcia

Marketer, Social Media and Digital Transformation Advisor for international brands and agencies, Speaker and Educator. Entrepreneur. Businessman. Lifestyle Experimentalist. Disruption Enthusiast. Principal at IG. Stand OUT Program education founder and Engage-Worldwide &Engage Colombia cofounder, a business transformation & digital leadership agency. Author: Human Media, Mapmakers, Ultraproductivity, Burning Man Quest, 20 Days of Silence and Nonconformists. As well as cofounder of Mapmakers, the most visited Spanish-speaking collaborative platform about change.

Isra is principal at IG, a disruptive firm focused on digital business transformation, working in the last years for more than 35 brands. He was one of the members of the ‘Best Thinkers’ program for Social Media Today. Isra writes for international publications such as Social Media Today, Social Media Examiner, SmartBrief, Social Trends. He has also been named one of the top 20 social media bloggers by Solomon McCown, a well-known Boston-based PR agency.

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