The most important thing first, forget about personal branding.
Start working relentlessly. Push yourself forward so hard that whoever is chasing you don’t have time, energies and determination enough for even copy you. Find your art, the work that matters, the one that you and only you (or very few) can do. Understand the context, industry, clients, constraints and success factors and make a difference in every chance you have.
How to do it
- Invest in learning and acquiring really difficult to achieve core abilities, super habits and driven execution methods.
- Build stuff valuable and scarce.
- Ship – experiment – test.
- Fail and learn how to fail.
- Try differently.
- Repeat the process during 5 or 6 years. No rest. No holidays. Preferably. *Don’t stop sharing the (honest, vulnerable and useful) story you’re leaving behind while you’re living it up.
- Improve every day, one learning a day, or weekly maybe.
- Develop a platform when you can tell all those stories, adventure, projects, experiments, results and reflections.
- Support you stories with evidence and facts that speak for themselves. Be concrete.
- Offer small tests of (almost) everything that makes you special. During at least one or two year time-period. Services, products, workshops, etc.
Shortcut towards your personal brand
If the option I offered you below seems hard and you feel lazy, try this shortcut:
- Work diligently over 7 years (more or less).
- Be exceptional at least in one single thing, if you’re not, return to #1 until your exceptionality appears.
- Do 30 times more than the times you’re talking. Later on, let the results take credit.
If what you do don’t shine for itself, it means that it’s not the moment for your personal brand, It’s the moment for being brilliant at what you do.