How to create the ultimate personal brand

The most important thing first, forget about personal branding.

Start working relentlessly. Push yourself forward so hard that whoever is chasing you don’t have time, energies and determination enough for even copy you. Find your art, the work that matters, the one that you and only you (or very few) can do. Understand the context, industry, clients, constraints and success factors and make a difference in every chance you have.

How to do it

  1. Invest in learning and acquiring really difficult to achieve core abilities, super habits and driven execution methods.
  2. Build stuff valuable and scarce.
  3. Ship – experiment – test.
  4. Fail and learn how to fail.
  5. Try differently.
  6. Repeat the process during 5 or 6 years. No rest. No holidays. Preferably. *Don’t stop sharing the (honest, vulnerable and useful) story you’re leaving behind while you’re living it up.
  7. Improve every day, one learning a day, or weekly maybe.
  8. Develop a platform when you can tell all those stories, adventure, projects, experiments, results and reflections.
  9. Support you stories with evidence and facts that speak for themselves. Be concrete.
  10. Offer small tests of (almost) everything that makes you special. During at least one or two year time-period. Services, products, workshops, etc.

 Shortcut towards your personal brand

If the option I offered you below seems hard and you feel lazy, try this shortcut:

  1. Work diligently over 7 years (more or less).
  2. Be exceptional at least in one single thing, if you’re not, return to #1 until your exceptionality appears.
  3.  Do 30 times more than the times you’re talking. Later on, let the results take credit.

If what you do don’t shine for itself, it means that it’s not the moment for your personal brand, It’s the moment for being brilliant at what you do.

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About Isra Garcia

Marketer, Social Media and Digital Transformation Advisor for international brands and agencies, Speaker and Educator. Entrepreneur. Businessman. Lifestyle Experimentalist. Disruption Enthusiast. Principal at IG. Stand OUT Program education founder and Engage-Worldwide &Engage Colombia cofounder, a business transformation & digital leadership agency. Author: Human Media, Mapmakers, Ultraproductivity, Burning Man Quest, 20 Days of Silence and Nonconformists. As well as cofounder of Mapmakers, the most visited Spanish-speaking collaborative platform about change.

Isra is principal at IG, a disruptive firm focused on digital business transformation, working in the last years for more than 35 brands. He was one of the members of the ‘Best Thinkers’ program for Social Media Today. Isra writes for international publications such as Social Media Today, Social Media Examiner, SmartBrief, Social Trends. He has also been named one of the top 20 social media bloggers by Solomon McCown, a well-known Boston-based PR agency.

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