Re-Defining New Media: Introducing Human Media

human business interactions

In an attempt of figuring out where we’re heading, I’m thinking about a new kind of media.

I’m talking about human media.

Human Media goes beyond Social Media, simply because it values and focuses on human relations happening through new media, instead of paying attention to social networks or emerging technologies.

Human media is the outcome of the resonance among people within online communities. It’s the true way of “staying human” through the Internet, so we can deeply connect with people and, more important, touch them in an emotional way.

Does it makes sense? What do you think?

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About Isra Garcia

Marketer, Social Media and Digital Transformation Advisor for international brands and agencies, Speaker and Educator. Entrepreneur. Businessman. Lifestyle Experimentalist. Disruption Enthusiast. Principal at IG. Stand OUT Program education founder and Engage-Worldwide &Engage Colombia cofounder, a business transformation & digital leadership agency. Author: Human Media, Mapmakers, Ultraproductivity, Burning Man Quest, 20 Days of Silence and Nonconformists. As well as cofounder of Mapmakers, the most visited Spanish-speaking collaborative platform about change.

Isra is principal at IG, a disruptive firm focused on digital business transformation, working in the last years for more than 35 brands. He was one of the members of the ‘Best Thinkers’ program for Social Media Today. Isra writes for international publications such as Social Media Today, Social Media Examiner, SmartBrief, Social Trends. He has also been named one of the top 20 social media bloggers by Solomon McCown, a well-known Boston-based PR agency.

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