Reasons for doing marketing

 

1. For selling a product o service.

2. To make a difference.

3. Because your boss told so.

4. For getting paid.

5. To delight your customers.

6. For getting to know more about if someone is going to buy from you.

7. Because anybody can nowadays. Because you must.

8. For the ease.

9. Because it’s cheap and profitable.

10. To create a positive impact in disadvantaged people.

11. For the sake of being a great and well-known marketer.

What number of this list bests represent you?

 

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About Isra Garcia

Marketer, Social Media and Digital Transformation Advisor for international brands and agencies, Speaker and Educator. Entrepreneur. Businessman. Lifestyle Experimentalist. Disruption Enthusiast. Principal at IG. Stand OUT Program education founder and Engage-Worldwide &Engage Colombia cofounder, a business transformation & digital leadership agency. Author: Human Media, Mapmakers, Ultraproductivity, Burning Man Quest, 20 Days of Silence and Nonconformists. As well as cofounder of Mapmakers, the most visited Spanish-speaking collaborative platform about change.

Isra is principal at IG, a disruptive firm focused on digital business transformation, working in the last years for more than 35 brands. He was one of the members of the ‘Best Thinkers’ program for Social Media Today. Isra writes for international publications such as Social Media Today, Social Media Examiner, SmartBrief, Social Trends. He has also been named one of the top 20 social media bloggers by Solomon McCown, a well-known Boston-based PR agency.

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