Social Media Workflow – Optimizing and Managing your Time in Social Media

Social media can be – well, is- truly time-consuming. So, in order to optimise and manage your time, I strongly recommend defining your workflow. That is to say, identifying all the key tasks you do throughout the day and place them into a structure divided into blocks of time. This will allow you to have clear goals for each task and set up milestones.

The Social Media workflow is designed to optimise and best manage your time in Social Media, as well as help you become more efficient and achieve better results.

Here is an example of a Social Media Workflow, which I designed for a Social Media project with the Government some months ago:

Optimizing and managing your time in Social Media

How It Works

First, we planned the Social Media Strategy- what I call the “philosophical stage.” Once planned, we moved to a more complex scenario where we developed, integrated and implemented the Social Media Strategy.

Secondly, we built a Social Media Framework to fit in all the tactics and actions.

Finally, we worked on the Social Media workflow. We took the results of the Social Media Framework we defined by job description within the flow chart and identified a social media process to follow. This was dependent on the possibilities, goals, requirements and resources of the brand we were working with.

Once we had achieved this, we split all the tasks we needed to do into three blocks of time (morning, noon and afternoon) based on a working day of 9 am to 6 pm. Then we organised the tasks by priority- not for ourselves, but for the audience:

  1. Reputation – Listening
  2. Updating
  3. Distribution
  4. Blogging
  5. Planning
  6. Research
  7. Content sharing
  8. Engagement

Basically, this model is aimed at Social Media and Community Managers. The main idea behind it is that by following and consistently tracking this type of model, you will be able to boost performance in less time, with the same resources. This will also lead to a more dynamic and efficient output. But hey! I developed this workflow according to the needs of my team- your mileage can vary and your version can work well too!

What’s your take? Do you have a Social Media Workflow? How does it looks like?

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About Isra Garcia

Marketer, Social Media and Digital Transformation Advisor for international brands and agencies, Speaker and Educator. Entrepreneur. Businessman. Lifestyle Experimentalist. Disruption Enthusiast. Principal at IG. Stand OUT Program education founder and Engage-Worldwide &Engage Colombia cofounder, a business transformation & digital leadership agency. Author: Human Media, Mapmakers, Ultraproductivity, Burning Man Quest, 20 Days of Silence and Nonconformists. As well as cofounder of Mapmakers, the most visited Spanish-speaking collaborative platform about change.

Isra is principal at IG, a disruptive firm focused on digital business transformation, working in the last years for more than 35 brands. He was one of the members of the ‘Best Thinkers’ program for Social Media Today. Isra writes for international publications such as Social Media Today, Social Media Examiner, SmartBrief, Social Trends. He has also been named one of the top 20 social media bloggers by Solomon McCown, a well-known Boston-based PR agency.

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