Thought-provoking marketing

Looking for thought-provoking marketing?

Organising an industry event that over-promises and under-delivers.

Finding products that only meet your more basic needs. A just-ok product.

Getting bad criticism for the job you did, even if it wasn’t created for the audience you intended.

Welcoming flattering comments for the magnificent work you did, even if it was performed for a different audience you had in mind.

Targeting micro-niche you can’t enchant and support.

Developing a marketing strategy for connecting the connected.

Implementing a digital plan for connecting the disconnected.

Building the next big move everyone will talk about. Distracting you from doing the work that pays your bills.

Working for people that don’t know you, doesn’t want to know, doesn’t’ like you and doesn’t interest you.

Focusing all your sales efforts on reaching to a newer audience, this instead of focusing on retention, rewards and cross-selling.

Making a difference in your brand and not in your employees.

Spending money on Television ads.

Investing more a more in ridiculous agreements that enslave customers and suppliers.

Trying to win power and influence only because you know the right influencers.

Amplifying doubt and fear so people can buy your product or use your service.

Exchanging short-term goals for dignity and possibility.

Ignoring the community’s advice about what your brand should do to care more.

What is still being considered as expensive, it will continue being perceived as expensive. Marketing is filled with missed opportunities and lesson that haven’t being learned.

It’s not marketing either

Of course is not. Clearly not.

It never was valuable, useful and thought-provoking marketing, it’s not now either, and it never will be.

The good news, just about everything that reverses these practices, it’s thought-provoking marketing. Indeed.

Related Posts:

About Isra Garcia

Marketer, Social Media and Digital Transformation Advisor for international brands and agencies, Speaker and Educator. Entrepreneur. Businessman. Lifestyle Experimentalist. Disruption Enthusiast. Principal at IG. Stand OUT Program education founder and Engage-Worldwide &Engage Colombia cofounder, a business transformation & digital leadership agency. Author: Human Media, Mapmakers, Ultraproductivity, Burning Man Quest, 20 Days of Silence and Nonconformists. As well as cofounder of Mapmakers, the most visited Spanish-speaking collaborative platform about change.

Isra is principal at IG, a disruptive firm focused on digital business transformation, working in the last years for more than 35 brands. He was one of the members of the ‘Best Thinkers’ program for Social Media Today. Isra writes for international publications such as Social Media Today, Social Media Examiner, SmartBrief, Social Trends. He has also been named one of the top 20 social media bloggers by Solomon McCown, a well-known Boston-based PR agency.

isragarcia.com - All Rights Reserved.