Thoughts About Facebook Open Graph, Road to the Semantic Web

The basic premise of Facebook Open Graph is that, information about the user is shared and disseminated as it was IDs, which are connected to different platform sites. This sites translate this information into preferences, likes and habits depending on their purpose, and interpret them as a recommendations and suggestions based in what users have in their Facebook profiles.

Facebook Open Graph establishes a link between the objects represented in the graph (people, notes,photos, events, links…) and the connection to them (people you may know, tags, familiar/friend relationships, shared content…) Every time we say “I like” (new form of “become fan”) we’re giving to the Facebook graph API information that will spread virally among sites  as Pandora, Glue and sites we have never heard about it.

Facebook Open Graph seems to state that, it’s the formula to engage with users tailoring their wants, desires and likes, so they can deliver an “overwhelming interactive experience.” Facebook with the Open Graph, clearly opens a straight path towards the semantic Web(that’s to say 3.0) , which describes the relationships between things (like A is a part of B and Y is a member of  Z) and the properties of things (like size, weight, age, and price) integrating applications as Facebook Open Graph.

My main concern is, to what point is it beneficial for “us” that Facebook – or in a near future the semantic Web, shares all our personal information across the online world? To what extent is it beneficial for users that Facebook can collect information about likes or preferences and spread through the Web? Are they owners of our privacy? Are we at the doors of a new era where everybody can access to our personal information through social networks with ease? Is it truly woth it? Or on the contrary, will we be enjoying of a better tailored-user experience each time this sites adjust its content to meet our needs and likes?

What say you?

What is your view about the recent Facebook’s move? What will be the impact of this API graph? Is this the way towards the 3.0 Website?

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About Isra Garcia

Marketer, Social Media and Digital Transformation Advisor for international brands and agencies, Speaker and Educator. Entrepreneur. Businessman. Lifestyle Experimentalist. Disruption Enthusiast. Principal at IG. Stand OUT Program education founder and Engage-Worldwide &Engage Colombia cofounder, a business transformation & digital leadership agency. Author: Human Media, Mapmakers, Ultraproductivity, Burning Man Quest, 20 Days of Silence and Nonconformists. As well as cofounder of Mapmakers, the most visited Spanish-speaking collaborative platform about change.

Isra is principal at IG, a disruptive firm focused on digital business transformation, working in the last years for more than 35 brands. He was one of the members of the ‘Best Thinkers’ program for Social Media Today. Isra writes for international publications such as Social Media Today, Social Media Examiner, SmartBrief, Social Trends. He has also been named one of the top 20 social media bloggers by Solomon McCown, a well-known Boston-based PR agency. - All Rights Reserved.