Too fast will kill excellence

The idea is amazing, breathtaking and really disruptive, but we need something fast that creates value in the marketing and in our potential buyers. We need innovation, yes, but only when we succeed quickly first. This is the everyday battle gains the excellence. I’m talking about the most complicated part when you’re an entrepreneur, businessmen, CEO or when you belong to the marketing industry. It’s not a question about high-quality ideas, yet great ideas are dying so well. What the first sentence means is the erosion of launching and execution. And the frustrating ability to kill a business opportunity.

“Your great idea doesn’t sell anymore”

“We need something greater than a simple idea”

“We should execute practical thoughts, not good intentions”

“We’re here for the adventure and action that comes with it, not for having ideas”.

Every time this is happening, it’s the beginning of the end. And, as this critically affects work quality and performance, it’s only the begging of a painful end. Fat is important. Being fast it’s being smart. Having ideas it’s only having ideas.

And yet, being too fast only will bring misfortune and bad results. It’s worse than doing something mediocre. That is to say, fast can destroy excellence. Both are anything but diametrally opposed.

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About Isra Garcia

Marketer, Social Media and Digital Transformation Advisor for international brands and agencies, Speaker and Educator. Entrepreneur. Businessman. Lifestyle Experimentalist. Disruption Enthusiast. Principal at IG. Stand OUT Program education founder and Engage-Worldwide &Engage Colombia cofounder, a business transformation & digital leadership agency. Author: Human Media, Mapmakers, Ultraproductivity, Burning Man Quest, 20 Days of Silence and Nonconformists. As well as cofounder of Mapmakers, the most visited Spanish-speaking collaborative platform about change.

Isra is principal at IG, a disruptive firm focused on digital business transformation, working in the last years for more than 35 brands. He was one of the members of the ‘Best Thinkers’ program for Social Media Today. Isra writes for international publications such as Social Media Today, Social Media Examiner, SmartBrief, Social Trends. He has also been named one of the top 20 social media bloggers by Solomon McCown, a well-known Boston-based PR agency.

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