What Happened with Marketing?

What happened with marketing?Where’s Marketing? Isn’t trendy anymore? Doesn’t offer value for money as did it before?

What happened? Has suddenly Marketing mutated to a new form called Social Media Marketing? or it’s now Digital Marketing, as other people like to call it…Marketing 2.0 maybe? I wonder, if Marketing has just being replaced…or perhaps, it’s waiting for the right moment to make its unexpected appearance.

Has Marketing stopped making its well-known noise? – yeah, some of you call it conversation, right? – Does it means that Marketing has felt sleep? Or on the contrary, is marketing preparing a new revolution?

I just don’t know what happened with Marketing. Am I different from a couple of years ago? – Heck, I started in Marketing and now…what the hell! – I don’t see it anywhere….

I only can hope – and wholeheartedly wish – that we never forget it! Because, at the end we’re just looking for common sense.

What say you?

What happened with Marketing?

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About Isra Garcia

Marketer, Social Media and Digital Transformation Advisor for international brands and agencies, Speaker and Educator. Entrepreneur. Businessman. Lifestyle Experimentalist. Disruption Enthusiast. Principal at IG. Stand OUT Program education founder and Engage-Worldwide &Engage Colombia cofounder, a business transformation & digital leadership agency. Author: Human Media, Mapmakers, Ultraproductivity, Burning Man Quest, 20 Days of Silence and Nonconformists. As well as cofounder of Mapmakers, the most visited Spanish-speaking collaborative platform about change.

Isra is principal at IG, a disruptive firm focused on digital business transformation, working in the last years for more than 35 brands. He was one of the members of the ‘Best Thinkers’ program for Social Media Today. Isra writes for international publications such as Social Media Today, Social Media Examiner, SmartBrief, Social Trends. He has also been named one of the top 20 social media bloggers by Solomon McCown, a well-known Boston-based PR agency.

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