What Twitter can Do for your Small Business

I recently talked about the suitability of twitter for every message/event/channel in a UK forum, saying that Twitter isn’t a tool or platform, but a communication medium, which has the power to create conversation instead of the typical “noise”, leverage millions of people with just 140 characters and all this in real-time. Therefore, if we find our audience, create relevant content, adapt it to them and finally shipping, and delivering it properly.

Nevertheless, what I missed – and Jonathan N reminded me in Social Media Today’s LinkedIn groupis that Twitter seems to have a lot of benefit in helping businesses reach out for finding customers. And as he said, it is an adventure too! – heck, let’s explore it! – There’s no doubt, that Twitter will be suitable for every form of communication we intend. If you are  still thinking what twitter can do for your small business, here I you’ve a brilliant post from P2W2 series by Chaitanya. It talks about what Twitter can do for your small business and gives you plenty of examples of how does it.

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About Isra Garcia

Marketer, Social Media and Digital Transformation Advisor for international brands and agencies, Speaker and Educator. Entrepreneur. Businessman. Lifestyle Experimentalist. Disruption Enthusiast. Principal at IG. Stand OUT Program education founder and Engage-Worldwide &Engage Colombia cofounder, a business transformation & digital leadership agency. Author: Human Media, Mapmakers, Ultraproductivity, Burning Man Quest, 20 Days of Silence and Nonconformists. As well as cofounder of Mapmakers, the most visited Spanish-speaking collaborative platform about change.

Isra is principal at IG, a disruptive firm focused on digital business transformation, working in the last years for more than 35 brands. He was one of the members of the ‘Best Thinkers’ program for Social Media Today. Isra writes for international publications such as Social Media Today, Social Media Examiner, SmartBrief, Social Trends. He has also been named one of the top 20 social media bloggers by Solomon McCown, a well-known Boston-based PR agency.

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