What you can do with this opportunity to create change

Communicating, marketing, selling, gaining visibility, sharing content, writing posts, maximising your brand’s reach, starting promotions, working from home, optimising your time, tweeting, uploading photos or building your personal brand. These are only some of the things that you can do with the social web and the Internet of things; but I guess you already knew this!

the opportunity to chenge things

What we don’t see is the other side of the social web; the side that changes it all. How can we dedicate our time to social media yet show no interest or dismiss the importance of people?

That is my favourite part. This is what you can do with this entire new world in front of you:

  • Make an impact on the world.
  • Develop your professional profile and both your professional and personal skills and competences.
  • Create connections and interactive bridges.
  • Start-up your business.
  • Connect with people you don’t know personally.
  • Build a community of people interested in something they have in common.
  • Head a charity cause.
  • Modify the expected result.
  • Study, learn and grow.
  • Find a purpose.
  • Start a movement that inspires others.
  • Start a new business – it’s never been easier or cheaper!
  • Gather ideas together and check out what happens when they hit the market.
  • Decide how you’re going to help those in need.
  • Communicate with and reach anyone you wish.
  • Start a revolution.
  • Educate people through shared knowledge and experience.
  • Share stories that are worth knowing.
  • Add value to your industry.
  • Create your own story.
  • Change people.

How can you do this and more? That’s where you need to step up and work towards this tirelessly.

Reading the above, I think we sometimes don’t realise the times we’re living.

Photo credit: Benoit Tremblay.

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About Isra Garcia

Marketer, Social Media and Digital Transformation Advisor for international brands and agencies, Speaker and Educator. Entrepreneur. Businessman. Lifestyle Experimentalist. Disruption Enthusiast. Principal at IG. Stand OUT Program education founder and Engage-Worldwide &Engage Colombia cofounder, a business transformation & digital leadership agency. Author: Human Media, Mapmakers, Ultraproductivity, Burning Man Quest, 20 Days of Silence and Nonconformists. As well as cofounder of Mapmakers, the most visited Spanish-speaking collaborative platform about change.

Isra is principal at IG, a disruptive firm focused on digital business transformation, working in the last years for more than 35 brands. He was one of the members of the ‘Best Thinkers’ program for Social Media Today. Isra writes for international publications such as Social Media Today, Social Media Examiner, SmartBrief, Social Trends. He has also been named one of the top 20 social media bloggers by Solomon McCown, a well-known Boston-based PR agency.

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