‘Stand for one thing that will give you one competitive advantage’
In today’s marketplace with lots of competitors with first class services and excellent products – not to mention the famous economic downturn – I think we have to pay an important attention to position our company, our service and even ourselves.
I’d like to remark the principle of the focus of Al Ries and Trout’s marketing classic POSITIONING . In its most important essentials, POSITIONING says:
1. You must position yourself in your prospect’s mind.
2. Your position should be singular: one simple message.
3. Your position must set you apart from your competitors
4 You must sacrifice. You cannot be all things to all people; you must focus on one thing.
To my mind I’d say that the key concept of possitioning is an egocentric focus on doing on thing really well. It will give you an unbeatable competitive advantage.