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The best interview ever.

The most amazing website.

Top 10 influencers.

Unbelievable movie.

Awesome content.

The best post I’ve ever written.

Top 10 mistakes.

Amazing job.

The best strategy and best practices.

Breathtaking project – or collaboration.

Incredible song.

Terrific tweet.

Amazing business deal.

Outstanding speech.

We live in a time where everything is amazing, breathless or awesome. In a moment where almost everything is the best you’ve ever seen, done, listened, read o enjoyed. We live in an era where top rankings are made for almost everyone in order (most of the times) to position oneself.

Think about this, what will you call at something amazing that appears to be truly amazing? How will you describe the best thing ever that occurs to you when it will be really the best thing ever happened to you? How will you rank something that is already at the top of the top all the time?

Let’s do the right marketing when it’s only the right time.