Welcome to the human media book:
“I’m not sure if you should read this book. I don’t know if you are ready yet” – Jaime Cacharrón—Area Marketing Manager for Southern and Eastern Europe at Red Bull.
This book revolves around a straightforward idea: people at the centre and the core of the Internet and the web. How to stay human through a different way of marketing and implementing new information and disruption technologies. We don’t need Facebook, Twitter, LinkedIn or Instagram to create positive change and lead our movement. We only need to connect with anyone ready, expecting – and wishing – to be touched and resonated with. The Internet, social media, the web, its platforms, widgets, and apps are only the medium, not the engine—Human Media Book: people in the Internet era.
The foreword is written by Chris Brogan.
Human Media book in Amazon.
The TEDx talk.