You don’t want to listen it’s easy because I know it’s hard as hell. So you have to know the real truth, but you don’t like what lies inside the truth. Then your worldview creates a different reality.
You don’t want to believe that your mission it’s going to happen, mainly because I know it’s not going to happen by chance or while you’re waiting. Unless you go at take the permit to make a dent in the universe.
Your customers don’t want to see your new record sales or new brochure because I know they don’t give a heck about it. They are eager to know how your product is going to change their lives.
The investors don’t want to meet another me-too-entrepreneur with a great idea ready to be funded because I know they’re being sick of wasting their time listening great storytelling. They want shipped ideas that transcend silos and get their own auto-funding first.
Your Instagram community doesn’t want to be bothered with another breakfast pic because I know this doesn’t add value to them. They want the utility you can provide.
Your colleagues don’t want to be told about your trip to Burning Man or Coachella because I know they are your colleagues for a business reason. They want to know about compelling business.
Worldview vs reality
We’re so obsessed with our worldview that we avoid seeing the world as it is, which is the only way to make a real connection. The reality is malleable beyond the way we see, perceive and think about almost everything.
Disruption starts here
Once you see the reality outside your worldview, disrupting the status quo starts happening. Then enhancing yourself, your business or other people becomes easier and real.