Have you ever thought in your social media framework? Since I’ve been here in the States – Oh! Did I mention it before? So yes, I’m in the United States researching and studying about social media trends, expanding my knowledge and gaining new ideas and approaches – I’ve thought in how I could empower other people by architecting and disassembling concepts and ideas for maximizing their reach, build influence and harness the power of global communications and build relationships within a social media marketing perspective. So, I thought that explaining how you can manage your social media framework would be a good start, right?
To me, the social media framework aids comprehension of workflow experiences by describing their components, it also optimizes my social media workflow in an easier way since a framework may include components that are applicable to them all.
Why do you have to care about? because badly designed processes lead to a slow and inefficient response of your audience, ineffective communication, wasted time, disappointing experiences and poor degree of engagement. Not to mention driving yourself to nowhere.
This is how I’d do it – Actually, it’s how I do it –
- Did I mention the word sharing? Share news resources, tools, best practices, tips and guides through social bookmarking platforms.
- Rock with Twitter: Use it heavily for different purposes such as, RT useful links, WOM, spread the news, share insights with professionals, learn what is hot now, real-time conversations, gain more affluence and traffic in your social networking platforms, support interesting initiatives, building an outstanding reputation being taken into account in the field I work on, promote your blog, look for trends topics , getting ideas and enlightening tips from brilliant people.
- Your effort and sacrifice deserve being showed and shared for the benefit of others: Posting papers, concepts, frameworks, reports, projects, strategies, marketing plans or campaigns I’ve developed, so the job people can get insights from them.
- Knowledge doesn’t belong to you or me, but to the universe: Spread what you know, share what others shared with you, teach what you’re good at, learn from everybody, write about how you put in practice these campaigns or explain how you reached that conclusion, which made you successful, but above all, quote your resources!
- Fall in love in a “long-term relationship” with LinkedIn: Use it insistently for giving and receiving feedback, reading interesting posts, commenting on them, find your key connections and engage with them, share ideas in the group’s discussions, also participating in Q&A (either giving advice or receiving it). Should increase your visibility, it will improve the chances of being contacted.
- Have a break and have some fun on Facebook: Aim it to talk and engage with your friends. Create lists to giving a different degree of permissions to your crowd and segmenting the information according to the content you usually share with them.
- Don’t make waves, ride them: Use Google Wave for collaborative tasks, develop projects, exchange ideas, brainstorming, conceptualize campaigns and seeing how others can enhance your work.
- Grease the hub of your timing belt: Your blog, Do you love it? No? You must, because it’s the place where all your efforts, time, money and even romantic relationships are going to end up. All you do on Social Media has to be meaningful to your blog. If not, I suggest you may want to reconsider your strategy. Give him a personality, a sense of humour, a purpose, a regularity, a bottle of Möet if he wants it and you’ll have your reason to give the very best of yourself in this URL.
- Managing and optimizing: As I explained in my last post about the social media resolutions for 2010, it’s essential to define your strategy, set your goals and monitoring your results but, it’s vital not being overwhelmed by its magnitudes. Hence, write down every procedure, pattern or system you follow to implement your social media workflow and start developing a schedule with all the tasks you perform every day, together with the time spent, the activities, the allowance, restrictions, and of course, deviations.
- Plan for failure: If it doesn’t work, try changing and adjusting things to your needs. I know how it works for me, for you instead it can be slightly different. Be aware that you need to have hundred of bad ideas to have 1 or 2 great ideas. Do you get the idea?
Does it works for you? How would you enhance it? What would you add? Do you have your own social media framework? I’d like to know your thoughts…