1. Projects that require big budgets are a heavy weight for launching, there’re a lot of constraints going on. On the other hand, small or really creative / no resources projects are very likely to be launch more easily. Develop projects without big resources, if you learn how to make it through the scarcity, you’ll win. Learning how to do less with more, helps you to do more with more.
2. Avoid the “you-need-a-business-plan” tale. You don’t. Most of the times.
3. Don’t look for validation about your project, your idea-project will be killed.
4. Don’t invite ego to the party. Assume you’ll have to trash frequently and a lot. No problem, just admit it.
5. Set a launching date (deadline), o matter what happens, you must stick to the deadline. Then, when it comes, launch.
6. Hire your weaknesses. Focus on your core area and/or strength. Look for the right people, not only the one that makes the project more powerful but, the ones who you can trust to and commit with.
7. Assume you’re going to launch and you’ll fail at something. Wear the “permanent beta” t-shirt and enjoy the ride.
8. Test first with you best critics.
9. Build and launch a campaign that tells a wrong and negative story about your project, when you launch people will be caught off-ward.
10. Build a really tactical promotion plan. Develop some creative campaigns that get you closer to the people may be interested in your project. Set up an email account “tryme@_____.com” so every time someone sends an email, they’ll get an automated reply that contains a reward, discount or a surprise.