Every time you work on a project where marketing is needed – almost every project – there are three elemental options. First, you search the web for a “step-to-step” marketing template and follow it through. Second, you hire a marketing consultant that can do it for you. In the third one, you can create a simplified marketing plan system in your way. You are respecting not the fundamentals but crucial factors for every essential area. So, this is the Marketing plan simplified system.
The idea behind this simplified system is that you can develop and execute the plan you build in less than 10 hours.
Marketing plan simplified system
This is the method we follow in advising, consulting and also at IG.
1. Goals. Set your goals. Plan the plan. What is in for you?
2. Stop doing. What to give up. What to quit. Where you wouldn’t go. Management and efficiency. Priorities and opportunities.
3. Strategy. Draw the road. Where are you going to focus? How to obtain the goals you set up? The method.
4. Mechanics. How to start pushing ahead and creating forward motion. Where to start? Where should we establish the command base?
5. Connection. Your potential target. How to connect with the people who would buy your product or use it as a service? Marketing at its entire meaning.
6. Core. The centre of your main activity. The place where everything nourishes and perishes. How to create, develop and optimise your website for meeting business purposes and then work on improvements.
7. Content tactics. Content marketing for beginners. Storytelling, campaigns, activations and the technics. Ready for the selling.
8. Actionable marketing, better said, fast marketing. Accessible marketing outposts and simple creative promotional ideas, so you can enter, obtain results, and then leave silently.
9. Launching. It simplified the execution template.
10. Real world. Flesh and blood. This is what happens when human and natural interaction occurs.
Respect for the simple stupid
My job, your job, the marketing, the industry, customers, and clients do not respect tradition; we all appreciate the outcome. So please don’t talk to me about fundamentals; tell me about how you are creating value and utility for the rest.
Simple, simplified, for amateurs… yes, just what it’s easy to do. It has no such mystery; everyone could do it. That’s the critical part, so your marketing, sales, and business will start skyrocketing. Leave it complicated for the experts.