Looking for thought-provoking marketing?
Organising an industry event that over-promises and under-delivers.
Finding products that only meet your more basic needs. A just-ok product.
Getting bad criticism for the job you did, even if it wasn’t created for the audience you intended.
Welcoming flattering comments for the magnificent work you did, even if it was performed for a different audience you had in mind.
Targeting micro-niche you can’t enchant and support.
Developing a marketing strategy for connecting the connected.
Implementing a digital plan for connecting the disconnected.
Building the next big move everyone will talk about. Distracting you from doing the work that pays your bills.
Working for people that don’t know you, doesn’t want to know, doesn’t’ like you and doesn’t interest you.
Focusing all your sales efforts on reaching to a newer audience, this instead of focusing on retention, rewards and cross-selling.
Making a difference in your brand and not in your employees.
Spending money on Television ads.
Investing more a more in ridiculous agreements that enslave customers and suppliers.
Trying to win power and influence only because you know the right influencers.
Amplifying doubt and fear so people can buy your product or use your service.
Exchanging short-term goals for dignity and possibility.
Ignoring the community’s advice about what your brand should do to care more.
What is still being considered as expensive, it will continue being perceived as expensive. Marketing is filled with missed opportunities and lesson that haven’t being learned.
It’s not marketing either
Of course is not. Clearly not.
It never was valuable, useful and thought-provoking marketing, it’s not now either, and it never will be.
The good news, just about everything that reverses these practices, it’s thought-provoking marketing. Indeed.