Let’s talk about the unique personal proposition. Let’s say we are working together, you and me, on a new project, or perhaps your boss and you, or your client and you. Even an investor and you. Then, your boss, client or investor asks you to explain some of the following:
- Why are you worth it for the company?
- What’s the reason why I should promote you to a more executive position?
- Why should I invest $700.000 in you?
- Why should I buy from you and not from the competition?
- What can you do that makes a difference and turns you into an irreplaceable asset?
- What value would you add to IG?
It if happens, where will you start?
One key thing is the unique selling proposition (USP), which is quite decisive, but there’s another key. The unique personal proposition (UPP). It means relying on how you (work, art, personality, relationships, traits, etc.) impact a company, customer, suppliers, investors, project or idea, or in me.
More basically, how you change things. How your work makes a difference, for the better. How your abilities disrupt the outcome. How your worldview creates a committed community. This is what the unique personal proposition means, how your passion inspires others, how your rarity connects. Or how your talent becomes art.